- Improved lead sourcing system, researched & pitched new sourcing process, sourced 3K+ leads for pan India team. - Developed a new partnership pipeline for internal Project Uplift, collaborated with 10+ regional reps and executed outreach for 20+ associations to establish regular industry contact and lead sourcing, established 3+ partnerships. - Connected with 40+ agencies, 170+ leads, conducted 4+ consult calls on trip to Lucknow. Sourced 20+ sales leads & set up agency meetings to be taken forward. - Executed pan India market sizing research for top verticals & P0/P1 geographies and developed GTM strategy for all regions, as focus areas of Q2, 3, 4 for my department. - Collaborated with external research agencies, 3+ internal departments & 2 regional offices to compile research, develop strategy & execute consultations.

- Digital Partnerships: Brought on BeerBiceps (4m+ listeners) and Dostcast (600k+ subs) to feature Juggernaut's authors for free. - Managing Notifications, Email Marketing and Data Analysis for the Juggernaut App- Social Media Strategy & Book Campaigns

- Conceptualised & executed Book Campaigns for Kareena Kapoor Khan, Twinkle Khanna, Former Foreign Secretary Shyam Saran, Ankur Warikoo (End to end including design, scheduling, collaborations, etc)- Pitched and executed exclusive partnership between Ullu (Online platform with Masterclasses from the likes of Manoj Bajpayee & Ruskin Bond) and the Juggernaut Reading App to develop and increase the app memberships.Developed video and audio content (including design, editing, etc) for social media platforms - for eg. #ReadNext series (click to know more) - Wrote and designed weekly themed newsletters for the Juggernaut App that went to more than 40L subscribers.

- Founded the literary organisation to bring together minds that think alike and differently. The focus of this org was to have conversations that did not happen organically and to enrich one another's minds through that. - We started with hosting regular book meets across the city (first Bandra, followed by South Mumbai), and moved on to liaising with leading publishing houses like Jaico, HarperCollins India, etc to organise events for readers like literary walks, author interactions, book giveaways, literary games, etc - After having worked with adults readers in the capacity of a book club, we also started a book club for children during the Quarantine 2020, to push them towards looking at reading as a true interest that could compete with video games, movies and other visual entertainment that seemed more appealing at first to children. We worked with 2000+ children and 15+ schools through The Young Readers' Club - conducting workshops and seminars online for their students to encourage reading.

- Handled marketing strategy, sales management - Designed and created the institute's website, including content writing and graphics, SEO, etc - Social Media Management (Ad campaigns, design and execution on Instagram, Facebook, etc)

- Handled all backend communication with OML (artist management) and sorted event schedules - Social Media Management of companys handles - Event management of regular weekly open mics, shows, in the capacity of tech, artist lineup, audience management, etc

- Interviewed stars like Farhan Akhtar, Rajkumar Rao and Diana Penty as a PR liaison for their upcoming projects. - Wrote articles for the website