Analysing user engagement (e.g., click-through and bounce rates).⦁ Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.⦁ Reporting on web traffic for all social media.⦁ Plan and execute Search Engine Optimization initiatives including On- Page Optimization and SEO audits, Keyword Research, to meet target digital marketing goals, increase Organic Search Traffic and SERP ranking dominance.⦁ Identify the habits of our online customers and suggest ways to reach a broader audience.⦁ Research how emerging social networks and features can benefit our company.⦁ Maintain a cohesive strategy across all platforms to increase our brand awareness