Edelman, Havas, Media Monks

At JWT I started on Airtel Telecom & DTH at a time when the brand was making a transition to data led service. My second account Unicharm Sofy is a challenger brand in an interesting niche category. The account was a pitch win and I've worked on it since (4 years+)From Airtel I moved on to GSK Horlicks one of the agency's largest accounts. Over 3 years I worked on the periodic marketing activities, a brand restage as well as in-depth consumption and penetration action for the big four markets. I also attended two WPP GSK summit conferences in Singapore (2014) and Berlin (2015)I have now moved to Nestle (confectionery) and continue on Unicharm Sofy.Current: Nestle (Confectionery), Unicharm SofyPrevious : GSK Horlicks, Airtel Telecom & DTH, SpiceJet, Radikal

Religious is a cultural branding company that leverages emergent culture to impact a brand's value, values and valuation. Producing cultural intelligence and deploying models to create assets and IP. Religious works across the entire value chain from insight and culture mapping to brand strategy and architecture development, to driving innovation and creating brand assets, building organizational capability through training and strategic partnerships. Brands :Google+Channel V

Ritinjali is an NGO that works in education and vocational training for children and young adults. I was looking after its primary education schools in 4 bastis of Delhi NCR, a hostel for boys pursuing vocational study as well as a vocational centre for girls

At Rediffusion I joined as Art Director (Airtel) but within a couple of months was moved to Planning. I worked as part of a team on brands like Bacardi and some pitches. Was soon given my own two accounts LT Foods Daawat Basmati Rice and Godfrey Phillips India (Symphony and Tea City)

Co-founded a print and broadcast design studio Stark Raven

Production Manager / October 2006 - December 2008- Ran 152 workforce manufacturing unit for traditional casual-wear range - Controlled internal operations : fabric orders; stock maintenance; dying, embroidery, stitching vendors; in-house machinery and processes; quality checks; dispatch - Created operation manuals and training workshops for each departmentDigital Printing Unit Manager / December 2006 – December 2007- Trained a small team to operate newly acquired digital textile print machine- Designed a customized manual to bridge gap between company’s unique print masters from the traditional pigment hand-block tables to the digital palette- Designed digital prints in a new collections of saris and tshirtsBranding Design & Visual Merchandiser / March 2004 ‐ March 2006- Designed communication and retail adapts; print and outdoor advertising; retail tags, labels, carry-bags; store windows, visual elements for shop interiors and point of sale - Created branding manuals for visual merchandising and store graphics- Lead company team for building of customized POS/CRM system- Managed alignments for 13 stores around the country- Styled photo-shoots, designed promotions and graphics for fashion shows and trade events

Short project working full time on a craft mapping project for the Planning Commission of India with craft revival NGO Asian Heritage Foundation

Created digital archive and catalogued company’s media and press material since1966.Co-­founded the e-­commerce division- Designed and conceptualized the visual style, layout and navigation for the e-­commerce website- Led team of developers, merchandisers and customer response personnel- Managed site operations, targets, banking tie ups and strategy- Within a year the company increased annual turnover through online retail by $221,000 per annum