Kaala Aam is an exclusive brand curated to create a women’s wear collection that is versatile and that seamlessly harmonizes contemporary silhouettes with the opulence of India's handwoven and handcrafted textiles. The collection is designed and tailored for both domestic and international markets. Design and development of innovative fashion concepts, blending creativity with market trends. Streamlined sampling and production processes, managed vendor relationships, negotiating terms and ensuring seamless collaboration for optimal product outcomes. Ran integrated marketing strategies, orchestrating successful exhibitions, pop-up events, and comprehensive digital campaigns to elevate brand visibility. Masterminded visually captivating displays through adept visual merchandising, optimizing product presentation in retail spaces. Photo shoots and catalogue production, ensuring compelling visual representation of the brand. Nurtured positive customer relations closing feedback loop ensuring customer satisfaction and loyalty. Managed accounts and finances, ensuring fiscal responsibility for sustainable business growth.

Plantation House embodies a commitment to utilizing natural materials, focusing on cloth, color, and cut in its designs. The clothing collection features timeless and classic styles, drawing inspiration from ancient folk costumes across the globe, characterized by the geometric shapes of fabric draped around the human body. Embracing a philosophy not confined by time, seasons, or trends, the garments are designed to be worn loosely, allowing the fabric to gracefully flow and float around the body. As a Visual Design, Sales, and Marketing strategist, I led the digital marketing initiatives on the brand's online platforms, like brand Website www.plantationhouse.in, Instagram https://www.instagram.com/plantationhouseindia/, Facebook https://www.facebook.com/plantationhouseindia/, and Pinterest https://in.pinterest.com/plantationhouse2009/ Crafted compelling and impactful visual imagery to project a strong and captivating brand image online Oversaw visual merchandising at the flagship store, orchestrated photoshoots and catalog development, managed website operations, and planned/executed promotional materials. Key role in retail interior design for Plantation House's new studio shop.

Tulsi, a renowned brand, caters to women with refined tastes, offering meticulously crafted outfits that eloquently embody the essence of handwoven textiles, allowing you to exude poise and charm effortlessly. As the Creative Head of Tulsi I lead the Design and Development of all products in the garment category. Recruited, established and lead the inhouse design, sampling and production teams. Identified and established new vendor partners from across the country specializing in various relevant craft techniques and manage the same for optimal output. Inventory management and distribution through physical and online channels. Content creation and management for the launch of the first ever online shop for Tulsi. Close collaboration with marketing and business development for collaterals through photoshoots and catalogues and website management. www.tulsionline.in Managed and executed successful exhibitions for brand presence and promotion.

The National Handicrafts and Handlooms Museum (NHHM) commonly known as National Crafts Museum in New Delhi is one of the largest crafts museums in India and is run by the Ministry of Textiles, Government of India. https://nationalcraftsmuseum.nic.in/ Conducted extensive research, surveys, and documentation on handmade, handcrafted, and handwoven products, craft techniques, clusters, organizations, and designers across all states of India. Developed a comprehensive vendor and craftspeople database to streamline the identification and selection process. Curate a diverse range of products, ensuring representation of India's crafts in a unified shop. Managed the procurement process and supervised all transactions between the shop and craftspeople, organizations, and designers. Oversaw packaging design for Lota, created a display system for product information, and developed promotional materials. Ensured seamless collaboration with suppliers and designers for successful project completion before the grand opening.

'Péro,' translating to 'to wear' in Marwari, embodies an international aesthetic with local materials and skills, drawing inspiration from its surroundings. The Indian ethos is reflected in the hands-on craft process, creating unique garments that resonate globally. Aneeth Arora, the label's founder, celebrates local styles, making péro timeless and internationally versatile.http://pero.co.in/ Created a fabric collection for Spring Summer 2013 featuring Chikankari embroidery with Appliqué as a complementary technique. Designed scarves and lungis with yardages strategically crafted for use as design details, including edges and layers in the clothing. Identified and cultivated skills and traditional techniques in Lucknow for the ultimate production process. Trained proficient embroidery craftspeople to adeptly execute the specified designs. Created a comprehensive publication consolidating my research on stitches and designs to establish and enhance a reference vocabulary encompassing every stitch, motif, and technique inherent to Chikankari, facilitating future use within the company. Assisted in the Lakme India Fashion show in 2011-2012, held in New Delhi