Helping the branded content team create compelling pitches for business development.

Through setting up the Customer Success function, I was responsible for developing data backed pitches and insights for large clients to unlock business opportunities. Working on partnerships with clients like P&G, Amazon and Myntra, I pioneered a consultative selling approach, marrying platform strengths with client requirements to offer the right mix of solutions. The efforts of my team led to a ~15% growth in revenue from key advertisers. We also upsold and developed sponsorships as a revenue stream, spearheading a 33% growth in sponsorship revenue and writing 25 crores of revenue on Bigg Boss OTT, India's premier digital entertainment property in its first season. Under my leadership, the team established several process and templates for value added services to key clients such as comprehensive campaign post-evals, quarterly business reviews and Nielsen DAR tracking.

I helped set up the brand solutions team, offering a mix of innovative and highly customised native advertising formats such as sponsored articles, sponsored videos, infographics, interactive display units and microsites. Our team of inventive writers, coders and designers created immersive digital experiences for brands that rested seamlessly in the Scroll format and engaged readers. Through efforts to roll out new formats and streamline delivery and client servicing, I helped deliver a 26% growth in revenue in my first year and consolidated advertising as the primary revenue stream for the publisher.

As area sales manager of Mumbai Metro - the largest personal care market for Unilever in India, I lead a team of 16 people to deliver an annual turnover of Rs. 480 crores in personal care (creams, shampoos, deodorants, talcum powder, liquid handwash and bodywash), delivering area growth of 10% CAGR.These targets were delivered by increasing the range and depth of SKUs sold and width of outlets covered, thus growing the business in a sustainable manner.

-Developed the brand concepts for Knorr Jelly Bouillon for three country markets (UK, USA and Russia)-Built salience of the jelly bouillon product by conducting detailed consumer studies and identifying how the product could be used to solve consumer needs-Handled end-to-end execution for a war room discussion on anticipating and countering competition strategies

•Acquired exposure across HUL functions such as brand development and sales