- Performed Sentiment and text analysis on customer feedback across platforms along with categorization of reviews addressing customer pain points resulting in positive sentiment growth over a quarter- Devised collection freshness % - North Star metric to understand the impact of newly launched collection on overall brand revenue- Developed a measurement framework to track collection performance & enabled insights through 15+ KPIs across revenue, customer growth, reach, traffic &… Show more - Performed Sentiment and text analysis on customer feedback across platforms along with categorization of reviews addressing customer pain points resulting in positive sentiment growth over a quarter- Devised collection freshness % - North Star metric to understand the impact of newly launched collection on overall brand revenue- Developed a measurement framework to track collection performance & enabled insights through 15+ KPIs across revenue, customer growth, reach, traffic & conversions to gauge growth levers & build product, and marketing strategies- Performed customer cohort analysis to profile buyers & deduced KPIs like repeat rate & buying frequency- Conducted Self vs Kin Buyer analysis and comparative behavioral study of frequent buyers across segments Show less

- Developed and deployed an ML-based solution for a CPG beverage client to optimize consumer promotion effectiveness resulting in an 18% increase in ROI for the Malaysian On-Trade market- Built a Power BI-based interactive tool that allows the marketing team to choose promo specifications and recommends outlets with maximum promo yield - Conducted marketing mix modeling optimizing spend allocation and driving a 5% increase in MoM ROI- Created an Outlet Segmentation Model to identify… Show more - Developed and deployed an ML-based solution for a CPG beverage client to optimize consumer promotion effectiveness resulting in an 18% increase in ROI for the Malaysian On-Trade market- Built a Power BI-based interactive tool that allows the marketing team to choose promo specifications and recommends outlets with maximum promo yield - Conducted marketing mix modeling optimizing spend allocation and driving a 5% increase in MoM ROI- Created an Outlet Segmentation Model to identify outlet clusters based on purchasing patterns and product-level data by leveraging unsupervised advanced analytics techniques Show less

- Gathered & consolidated sales data of 500+ shops across cities by conducting surveys & statistical studies for a smartphone brand.- Identified class A/B buyers and helped in optimizing the brand's sales channel with a 10% reduction in RTO (Return to Origin)- Built trackers using G-sheets, MS Excel, and Power BI by defining KPIs of the operations & Demand team for 8+ DTR brands and automated it using pythonscripts.- Transformed data into actionable insights and implemented a… Show more - Gathered & consolidated sales data of 500+ shops across cities by conducting surveys & statistical studies for a smartphone brand.- Identified class A/B buyers and helped in optimizing the brand's sales channel with a 10% reduction in RTO (Return to Origin)- Built trackers using G-sheets, MS Excel, and Power BI by defining KPIs of the operations & Demand team for 8+ DTR brands and automated it using pythonscripts.- Transformed data into actionable insights and implemented a data-driven sales strategy for the on-field sales team Show less