A digital native who got her start in the media capital of the world - New York City where I spent a decade honing my craft under some brilliant minds and worked on enviable clients like Coca- Cola, Samsung, Walmart. Luck also took me to London where I spent four years leading a specialist team in the UK and EMEA markets. Learnt dark arts like performance media, advanced attribution, data driven marketing and much more. Worked on a diverse portfolio of clients from FMCG, e-commerce, Travel, Retail, BFSI et al. Collaborated across cross functional teams like Display, Performance, Search, Affiliates and Social.Have been winging it in the wild wild west of Asia - India since 2016, where I have been exploring exciting options while grasping the cultural nuances and client demands. Extensive experience with process setting, complex problem solving, simplifying tech jargon and mid- C-suite client consultations. Thrilled to have provided digital solutions to 100+ clients and counting! Highly motivated self-starter who can lead small to large teams and achieve targets and outcomes with little to no supervision. General interests besides Digital include art, indie/alt culture, environmentalism, fashion, food and travel.