Key Resposibilities:- Manage and develop the brand portfolio through thorough brand sales analysis and growth strategies- Performing market research and analysis on the industry and competition, and provide recommendations to achieve the business goals- Identifying business opportunities and bringing in B2B leads to facilitate retail store expansion for the clients- Prospecting over digital channels using tools like LinkedIn Marketing Solutions, Sales Navigator, and… Show more Key Resposibilities:- Manage and develop the brand portfolio through thorough brand sales analysis and growth strategies- Performing market research and analysis on the industry and competition, and provide recommendations to achieve the business goals- Identifying business opportunities and bringing in B2B leads to facilitate retail store expansion for the clients- Prospecting over digital channels using tools like LinkedIn Marketing Solutions, Sales Navigator, and Mailchimp among others- Developing marketing plans, budgets, and executing end to end campaigns though multiple stakeholders- Ideating, strategizing and executing social media activities for the brand to accomplish the marketing objectives - Website & owned media management to facilitate lead conversion, CRM, and awareness for the brand- Regular co-ordination with agencies and vendors to ensure the delivery for all marketing collaterals at the set timelines. Show less

Brands Managed: India Road Safety Campaign, i-Safe AssistRoles & Responsibilities:• Planning and Strategy: Working on the development and execution of brand marketingstrategy to generate leads, drive revenue and build the brands• Team Management: Leading multiple teams of interns to formulate & execute newmarketing strategies for iSafe Assist• Market Research and analysis: Using market research practices to identify the currenttrends, category relevant tactics… Show more Brands Managed: India Road Safety Campaign, i-Safe AssistRoles & Responsibilities:• Planning and Strategy: Working on the development and execution of brand marketingstrategy to generate leads, drive revenue and build the brands• Team Management: Leading multiple teams of interns to formulate & execute newmarketing strategies for iSafe Assist• Market Research and analysis: Using market research practices to identify the currenttrends, category relevant tactics and competition analysis• Consumer Behavior analysis to understand the demand & take product level decisions• Market Segmentation: Identify potential market segments for potential customers andtarget audience• Lead Generation: Identify potential customers in the B2B and B2C segments• Business Proposals: Work on individual proposals for the leads generated and initiatethe business conversations to drive conversions• Affiliate Marketing: Reaching out to different businesses to offer customized solutionsto the end consumers• Digital & Social Content: Ideate and implement clear social media and communicationsstrategies, showcasing editorial content, promotions, and affiliate partner opportunities• Sustainability & CSR: Planning & implementing CSR plans to help improve the overallbrand profile in the segment• Investment opportunities: Use crowdfunding initiatives like online events, competitions,webinars, and global conferences to bring in investments for the CSR funds• Reputation Management: Ideate and implement public relation strategies includingpress releases, content partnerships, and ORM to help sustain the brand value• Leading key divisions including HNI, CSR, Crowdfunding, Creative, & BusinessDevelopment to ensure everything stays in sync with the objectives defined Show less