Divya Shroff Email & Phone Number

San Francisco, Ca, Us

San Mateo, California, Us

San Mateo, California, Us

March 2021-August 2023: Sr PMM, Insights SolutionsAwards and recognition:Won Top Sales Partner of the Year - Product Marketing (2022) award (nominated and voted on by the entire Customer organization)Won Launch Queen award at annual Customer KickOff event 2022

Irvine , Ca, Us

Advisory board member - UC Irvine Customer Experience programLearn more: https://cx.ce.uci.edu/divya-shroff.html

Menlo Park, California, Us

We invest in US Seed and Series-A startups targeting large consumer markets such as online entertainment, gaming, food, education, team productivity and collaboration.

Rochester, New York, Us

Innovation Insights, Brand Insights, Consumer Enablement & GrowthCreate and manage research plans for brands and new product initiatives within the wine & spirits division. Identify actionable consumer insights for innovation (including ideation, product development, positioning, packaging, pricing, and post-launch performance) and for brand (including foundational research, secondary research, creative development, communication optimization, brand tracking). • Drive strategy and development of a 10-year innovation pipeline for the wine and spirits division, and guide its implementation within the existing new product development and acquisition framework; Directed business priorities by identifying macro-level cultural intelligence trends through synthesis of data across multiple sources• Conduct primary research and provide key analytical insights to impact business decisions and growth; Drove successful launches of Auros (luxury Cabernet Sauvignon) and Crafter’s Union (US) canned wine• Manage vendors through RFP and selection, input development, project execution, and report delivery; Crafted brand pyramid and positioning for Crafters Union canned wine through discovery of pertinent brand insights and consumer truthsCo-lead, Early Career Professionals employee resource group, San Francisco office

Chicago, Illinois, Us

Developed the Nielsen Innovation Practice business by building client relationships, managing innovation testing projects, and serving as the day-to-day lead consultant on Innovation solution areas for several multinational consumer packaged goods companies• Achieved revenue targets by delivering on client projects through partnerships with internal Analytics and Project Development teams, and by identifying opportunities to further strengthen client account relationship• Managed Innovation consumer research for North America and Global Business Units of PepsiCo’s beverages and snacks divisions, ensuring client objectives are achieved through project deliverables and presenting results to clients. This included consumer research which drove the subsequent launches of several products• Led a pilot research initiative to establish a new front-end innovation process for PepsiCo’s Global Snacks Group across seven different markets. Established and maintained client standards and databases: project action standards, success metrics, and study designs

Pasadena, Ca, Us

Developed and implemented marketing strategies for the Boost Mobile Wallet to acquire new customers and increase product use, contributing to a 29% increase in active customer base.• Strategized and executed a dealer incentive program with key retail channel partners in Southern California, leading to increased dealer engagement and product use, a 300% growth in customer acquisition, and a 229% increase in transaction value across their stores• Composed content for and successfully ran customer focused direct marketing campaigns, using A/B testing to optimize the message, target groups, and timing, increasing product use by 12% over the control• Spearheaded development of a spreadsheet based model to analyze success of marketing efforts, built a long-term communications timeline, and created a video deliverable through qualitative dealer research, that was presented to the executive board, company partners and potential investors

New York, Ny, Us

Conducted Simulated Test Marketing (STM) for Fortune 500 clients such as PepsiCo, Kraft, Hershey and Pfizer using BASES models to estimate future sales volumes and identify key drivers of success prior to market entry• Advised clients on launch strategies by developing sales and revenue forecast summaries based on statistical analysis of launch marketing plans and category data• Led a business process improvement initiative as a subject matter expert, increasing efficiency and streamlining the life-cycle of a market research study with a 28% reduction in process time

New York, Ny, Us

Analyzed consumer data and made specific recommendations for clients on 100+ projects to enhance client probability of successful new product launches in the market, worth $4.8 million in revenue• Selected to complete a short term assignment with a cross-functional team to forecast future trends by studying the market landscape of the spreads category in Europe, and the hot beverage category in India• Created a platform to enhance and streamline the process of project allocation leading to time reduction of 70%

Master Of Business Administration (Mba)

Essentials Of Marketing - Strategy, Marketing

Master Of Commerce, Commerce

Bachelor Of Management Studies