Data Science & Advanced Analytics Lead
CurrentGen AI :Developed a YouTube summarizer to extract video transcript summaries in JSON format, integrating with the Gemini GenAI model for summary and sentiment analysis. Additionally, analyzed peaks ofmost replayed parts in videos to predict consumer behaviors and trends useful for campaign strategy.Data Science & Advanced Analytics -Owned & managed machine learning models on GCP using Vertex AIfor predicting customer Lifetime Value (CLV) through Customer Loyalty, Churn analysis and propensity modeling.Data Products / Solutions and integration :Designed, developed, and implemented automated data solutions for clients in paid media, online business, and CRM analytics. Enabled seamless KPI and benchmark measurement across markets andchannels by integrating data from ad platforms (Google Ads, Meta Ads) and web analytics platforms (Adobe, Google) using API connectors and data pipelines. Automated reporting with BI tools and BigQuery, reducing effort by 60% and improving efficiency and data accuracy by80%.Actionable Insights :Provided insights to measure & optimize Campaign & audience segment performance through the Data Solutions for critical flagship launches covering S-series, Z-series & TVs.Cross-functional Collaboration:Collaborated with Strategists, Data Scientists, and Marketing & Data leadership to understand business goals and enhance models.. Worked with SEA markets/teams to ensure consistency in following guidelines for campaign taxonomy as part of the Execution Governance HUB, establishing processes that enhanced internal functioning and facilitated faster communication.Team Leadership:Managed team of Data analysts and Data engineers to deliver, validate,maintain data pipelines, check data quality and maintain dashboards. Also involved in Hiring top Data talent for theorganization.
