Managed end-to-end production communication strategy and execution across platforms owned, earned and paid media of ATL and digital media. Campaign planning for a rich product portfolio of smartphones and IoT (wearables, audio products, etc). Led brand campaigns and product launches including celebrity TVC and influencer campaigns to generate strong ROI, in sync with IMC plan and the budget allotted for the particular campaign.Liaised with multiple creative agencies to run brand campaigns across digital and TVHandled global brand collaborations and strategy with the HQ team for flagship products

1. Creative Content creation, supervision and ideation on the brands NEXA and Arena2. Working directly with the client to understand strategic and creative needs3. Creative planning & execution for brand’s IP - NEXA Music4. Working on scripts for digital videos, mailers, press releases and various training modules

• Cultivating content and ideas on social media for Samsung India• Writing creative copy for websites, blogs and e-mailers• Suggesting new ideas and strategies to clients for more engagement on the social channels• Creative brainstorming and executing new business pitches in Digital• Working directly with the client to assess needs and develop concepts