- Planning and implementing comprehensive PR strategies for brands, individuals, and organizations.- Managing press inquiries and maintaining relationships with media outlets, journalists, and related organizations.- Organizing and coordinating impactful promotional events such as launch events, exhibitions, shoots, and store visits.- Keeping clients and colleagues informed about new promotional opportunities and providing updates on the progress of ongoing PR campaigns.- Commissioning or conducting market research and data analysis to gain insights into target markets and refine PR strategies.- Collaborating with cross-functional teams to plan and create engaging website content that aligns with brand messaging and objectives.- Preparing comprehensive PR reports, summarizing key findings, campaign results, and recommendations for future initiatives.Social Media & Website Content Strategy and Planning:- Developing and executing a strategic social media content plan to achieve company’s objectives and engage target audiences effectively.- Conducting thorough research and analysis to identify social media trends, preferences, and best practices for different platforms.- Developing a comprehensive website content strategy for the company.- Planning and organizing website content structure, including pages, sections, and navigation hierarchy.- Regularly reviewing and updating website content to ensure accuracy, relevance, and freshness.- Liaisoning with creative teams for social media and website development to create relevant and engaging content.