Product Manager
Current• Developing comprehensive marketing plans and strategies for our products and categories, ensuring alignment with industry trends and customer needs.• Monitoring industry, market, and competitive dynamics through rigorous market research and networking, including competitor performance analysis, pricing strategies, promotions, and new product introductions.• Identifying emerging market segments and crafting targeted marketing plans in collaboration with key stakeholders, leveraging deep market insights.• Devising effective new product launch strategies and overseeing their seamless execution with cross-functional teams, including Product Development, Field Sales, and Marketing.• Collaborating closely with the Sales team and other stakeholders to support sales forecasts, ensuring strategic Product Lifecycle Management (PLC).• Reviewing and enhancing brand communication strategies, emphasizing key message points, unique selling propositions (USPs), regional strategies.• Providing technical expertise on our products to Field Marketing managers and the Sales team, facilitating effective communication and support.• Developing and delivering comprehensive product training modules in coordination with relevant stakeholders.• Creating and executing targeted sales promotion schemes and campaigns, including incentives, discounts, special offers, and product campaigns, in collaboration with Sales and Field Marketing teams.• Offering valuable feedback to Product Development based on market insights, competitor intelligence, and customer feedback, driving continuous innovation and identifying new business opportunities.