Di Wu Email & Phone Number

New York, Ny, Us

Oakland, Ca, Us

Portland, Oregon, Us

New York, Ny, Us

Oversee lead generation, activation, retention and lifecycle strategies for streaming services HBO GO, HBO NOW & WarnerMedia's new direct-to-consumer streaming service, HBO Max.

New York, Ny, Us

Led full funnel performance marketing team responsible for driving e-commerce, acquisition and retention across SEO, Content, SEM, Paid Media, CRM, Onsite / Product to scale growth and adoption in US, UK, Australia and Canada

New York, Ny, Us

Vimeo is an online video subscription platform offering high quality content with over 171M monthly unique visitors, over 500K paid subscribers and 60% YOY revenue growth.• Led expansion strategy and product marketing for Vimeo’s digital subscription products across consumer, creative professional, business and international markets (+36% YOY).• Created segment-focused lifecycle plans across acquisition, retention and winback; drive efficiency across paid and organic channels to aggressively grow member base.• Partnered with Product to optimize e-commerce conversion funnels across mobile and desktop. Identify in-product cross-sell/upsell opportunities, leveraging A/B and multivariate test results to make data driven decisions. • Supported GM on business strategy development with research and competitive insights of the online video industry and emerging technologies.

San Mateo, California, Us

Drove awareness, engagement and subscription of PlayStation's online multiplayer gaming and digital membership platforms• Marketing lead for PlayStation Network’s suite of digital entertainment offerings across games, movies, music and sports to 40 million users in North America. Directly managed the partner integration and launch of Amazon Video, Hulu and DirecTV NFL Sunday Ticket streaming apps.• Achieved 300% growth in subscriber base through the successful relaunch of PlayStation Plus digital subscription service, called "the most transformative evolution in console business models this generation" by Gamasutra• Launched go-to-market strategies for customer acquisition and retention across paid and owned media channels including display, search, PlayStation.com, social media and email; maximized campaign performance and allocation through on-site testing and ROI optimization to deliver $500M in digital transactions.• Direct oversight of $15M budget and a team of 3 to successfully launch 20+ revenue-generating campaigns; collaborate with 1st & 3rd Party Partners, Legal, CRM, Finance, Sales, Retail and Agencies to balance competing priorities while optimizing business results.

New York, Ny, Us

Led product planning and strategy to reposition Amex products and services to a younger consumer• Launched a $50MM enterprise payment vehicle with enhanced mobile, social and customizable features; scoped additional prepaid onramp products to promote Gen Y financial empowerment• Responsible for product value prop strategy and technical roadmap to deliver improved customer experience touch points• Introduced 50+ partner funded offers with merchants including Gilt Groupe, Ticketmaster, Dunkin Donuts, SpaFinder and more• Responsible for product P&L; worked closely with Finance and Accounting to deliver positive ROI reward programs

New York, Ny, Us

Online and Retail Marketing of Prepaid Cards• Led initiative to optimize ecommerce platform for B2B opportunities by testing a combination of offers across 3 distinct customer tiers. Grew online channel sales by 30% in Q4• Responsible for all national Retail marketing activities for Amex Gift Cards, representing largest sales and distribution channel; achieved $80MM spend lift in Q4‘08 (56% YOY growth/60K Locations) to deliver 11% ROI campaign• Contributed $2.4M cost savings to business unit bottom line through vendor RFP

New York, Ny, Us