Dixie Johnson Email & Phone Number

Fort Collins, Co, Us

Fort Collins, Co, Us

• Work closely with Client Success team to develop both short and long term digital strategies tailored to specific client needs and goals.• Mange team of digital operations staff providing mentoring as well as hands on training.• Troubleshoot display and email campaign performance issues.• Develop departmental best practices and operational guides for staff training.• Implement and manage email campaigns including performance monitoring and reporting.• Directly involved in day to day campaign management, optimization and reporting.• Meet regularly with clients and Client Success team to discuss campaign performance and outline next steps to further their digital success and presence.

Niwot, Co

Fort Collins, Colorado Area

• Developed and implemented custom advertising solutions based on customer objectives and budget considerations.• Managed digital optimization and fulfillment for over 1,000 customer campaigns annually including targeting options, creative analysis and network placement.• Provided and presented campaign reporting and analytics including benchmark comparisons, creative analysis and optimization recommendations.• Generated local campaign benchmarks across various industry verticals and ad placements.• Trained advertising staff on new digital programs, procedures and opportunities.• Coached advertising staff on best practices, product and reporting details.

Niwot, Co

• Trafficked and managed client digital campaigns including dynamic campaign optimization involving creative, audience segments and media options to ensure maximum client ROI.• Tracked new customer set-up and campaign implementation including insertions orders, site tagging, audience development and creative submissions.• Worked with sales staff to evaluate client needs with regards to media and advertising. Prepare media plan options, analysis and recommendations.• Analyzed the success of offers, creative and overall campaigns, proposing new tests and improvements for future campaigns.• Compiled and presented detailed client reporting.

Fort Collins, Colorado Area

• Developed and implemented custom advertising solutions based on customer objectives and budget considerations.• Served on Digital Operating Committee responsible for defining and implementing the Coloradoan's overall digital strategy.• Oversaw digital optimization for customer campaigns including targeting options, creative analysis and network placement.• Provided campaign reporting and analytics including benchmark comparisons and creative analysis.• Generate local campaign benchmarks across various industry verticals and ad placements.• Trained advertising staff on new digital programs, procedures and opportunities.• Coached advertising staff on best practices, product and reporting details. • Scheduled digital display campaigns across multiple networks.• Tracked campaign fulfillment and provided solutions for fulfillment issues.• Generated campaign reporting detailing performance and creative recommendations.• Monitored and communicated inventory availability to advertising sales staff.• Oversaw artwork submission and creative approval to ensure display campaigns started on time.

Fort Collins, Colorado Area

Fort Collins, Colorado Area

• Responsible for meeting both advertising and page makeup production deadlines for 20 daily and weekly products.• Served as operational liaison with off-site print facility coordinating schedules and developing specifications and procedures.• Managed 14 person team across multiple departments including ad operations, plate making and creative design.• Held team accountable for customer service, creative quality and product deadlines.• Trained and coached advertising and ad operations staff on best practices, customer service, software programs and process execution.• Drafted and updated departmental operating procedures.• Production lead – paper width reduction/off-site printing conversion.

Fort Collins, Colorado Area