Dixie Walters

Dixie Walters Email and Phone Number

Content Strategist @ SolomonEdwards
Huntington Beach, CA, US
Dixie Walters's Location
Los Angeles Metropolitan Area, United States
About Dixie Walters

Versatile, accomplished communications strategist, writer/editor, marketing communications professional and former journalist, adept at creating, managing and guiding internal and external communications and content strategy and development for both digital and traditional platforms. Specialize in corporate communications in a B2B/B2C environment. Other areas of expertise include marketing communications and collateral development, writing/editing, public relations, digital/email marketing and brand building.Extensive experience and interest in the following areas: corporate communications, external/internal communications, marketing communications and collateral, executive communications, articles and blogs, web copy, digital marketing campaigns, printed publications, press releases/media pitches/talking points, research-based reports and white papers, case studies, video scripts, social media, award applications, presentations and infographics, the global economy and stock markets. Other experience: Understanding of journalistic best practices and media/public relations. Worked as a journalist with a statewide daily newspaper and weekly business journal (both in Little Rock, Arkansas) early in career. Covered everything from general business topics, public issues and controversies, politicians and the justice system/crime beat (yes, there was some overlap)--among many other topics. Have interviewed and written about former presidents (Bill Clinton), former Secretaries of State (Hillary Clinton), former governors (Clinton, Mike Huckabee and others), politicians at every level, Fortune 500 CEOs/CFOs and other business/civic leaders, and even a notorious rock groupie (most viral piece ever)!

Dixie Walters's Current Company Details
SolomonEdwards

Solomonedwards

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Content Strategist
Huntington Beach, CA, US
Employees:
923
Dixie Walters Work Experience Details
  • Solomonedwards
    Content Strategist
    Solomonedwards
    Huntington Beach, Ca, Us
  • Dixie Walters Communications
    Content Strategist/Writer & Editor
    Dixie Walters Communications Aug 2001 - Present
    • Collaborate with B2B clients--among them leading professional services and consulting firms--to develop marketing and content strategy. • Conceptualize and create a wide array of business communications including blogs, website copy, executive communications and ghostwriting, marketing collateral, press releases and pitches, presentations.
  • Franchise Services, Inc.
    Marketing Communications Manager
    Franchise Services, Inc. Oct 2021 - Oct 2023
    Mission Viejo, California, United States
    Responsible for internal and external communications for private company that owns several franchise brands, including the fast-growing TeamLogic IT franchise. Served as a key contact for corporate staff and franchisees for communications and public relations activities. Job duties encompassed content strategy and development for quarterly magazines and e-newsletters; internal and external email communications via Constant Contact; public relations (development and dissemination of press releases) for corporate and individual business owners; development and maintenance of franchisee written materials; management of freelancers; various other marketing communications activities that support the company's franchise networks.
  • J.D. Power
    Supervisor, Corporate Communications
    J.D. Power Oct 2019 - Feb 2020
    Costa Mesa, California
    Working in an interim role (maternity leave coverage), managed the flow of more than 200-plus press releases annually in conjunction with survey reports in numerous industries including automotive, insurance, financial, healthcare, utilities, travel and more. Responsibilities included:• Wrote and edited press releases• Ensured on-time dissemination of press releases via Business Wire and PR Newswire• Published press releases on corporate website using content management system• Responded to incoming media inquiries, working closely with external PR agencies on both coasts
  • The Hackett Group
    Senior Marketing Manager, Communications
    The Hackett Group Mar 2016 - Dec 2017
    Southern California
    • Supervised editorial process for articles and publications for global business consulting firm. Worked closely with design group in India to manage editorial production, improve publication quality and consistency, and ability to meet deadlines. • Developed updated style guidelines and consolidated into a firmwide reference guide, leading to greater standardization in communications.• Developed content strategy and wrote copy for digital marketing/email campaigns.• Managed day-to-day global social media for primary organization and related firms. Enhanced social media presence through process improvements and establishing standards and guidelines. Implemented upgraded Hootsuite platform to accommodate expanding social media presence. • Helped guide successful launch of internal blogging initiative. • Created marketing materials in support of new and existing products and services (e.g., sell sheets, presentations, scripts for videos/animations). • Collaborated with consultants and business development professionals across global organization to develop and refine content, including articles, marketing collateral and presentations.• Supported content needs for business conferences in the US and Europe, including developing key marketing messages to promote events, writing and editing session abstracts and speaker bios, and planning and scheduling social media.• Planned and developed content for internal firmwide newsletter distributed globally. Initiated development and launch of new e-newsletter template with updated look and feel.
  • Other Roles
    Additional Work Experience
    Other Roles Nov 1989 - Dec 2000
    Various
    Marketing/Content Specialist | Arthur Andersen | ChicagoAssociate Editor | Arkansas Business | Little RockStaff Reporter | Arkansas Democrat-Gazette | Little RockHigh School AP English Teacher | Hoboken, New Jersey, and Little Rock, ArkansasEditorial Assistant | Research Institute of America (RIA) | New York, NY

Dixie Walters Education Details

Frequently Asked Questions about Dixie Walters

What company does Dixie Walters work for?

Dixie Walters works for Solomonedwards

What is Dixie Walters's role at the current company?

Dixie Walters's current role is Content Strategist.

What schools did Dixie Walters attend?

Dixie Walters attended Southern Methodist University.

What are some of Dixie Walters's interests?

Dixie Walters has interest in Arts And Culture.

Who are Dixie Walters's colleagues?

Dixie Walters's colleagues are Leslie Murphy, Zdravko Markov, Lynn Coye, Nereida Stern, Ryan Fornella, Pamela Pinard, Julia Allison.

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