As the Product Marketing leader, I worked cross-functionally with internal teams at this growing startup to help design, plan, and execute the go-to-market strategy, increasing awareness and adoption of the autonomous NodeZero platform for continuous security testing. Developed differentiated messaging and propagated it into a full content suite for customers, prospects, and industry analysts, along with supporting sales and partner sales tools. • Drove website repositioning and collateral updates for the Series C announcement. • Launched the Phishing Impact test and Horizon3.ai Pentesting Services for Compliance, including product management elements. • Led the product marketing execution for the Rapid Response, NodeZero Cloud Pentesting, and NodeZero Tripwires launches. • Managed analyst relations with Gartner, Forrester, Frost & Sullivan, and IDC, resulting in new product mentions in industry research. • Implemented industry best practices to improve email open rates and increase webinar registration and attendance by 3x.

• Led product marketing strategy, messaging, plan, and budget.• Drove impactful PR program executed by Mission North that resulted in numerous placements in top-tier publications and recognition as one of Fast Company’s 10 most innovative security companies for 2023.• Managed a dotted-line marketing team to launch and maintain website, release timely security research blogs, and create collateral suite including data sheets, use cases, case studies, and webinars.• Crafted and executed the social media strategy and presence, resulting in 1000% growth in followers.• Managed industry analyst relations, introducing the ground-breaking Inception platform to Gartner, Forrester, and IDC.

• Developed marketing positioning to attract the CISO buyer for this external attack surface protection solution.• Created all forms of product collateral, including a demo video which was the highest lead generation asset, blogs, solution briefs, and video case studies.• Created and delivered insightful sales training and sales tools, including competitive analysis.• Generated numerous industry awards by crafting compelling entries.• Drove key initiatives, including successful CISO Customer Advisory Boards and the Gartner Peer Reviews program.

• Led the strategy, content creation, and marketing execution for the entire suite of governance, risk and compliance services and solutions, which drove over one-third of company revenue.• Developed and led segmented demand generation campaigns with industry-leading results.• Initiated strategic market analysis and competitive research to help identify adjacent market opportunities, drive key features, and develop unique value proposition messaging.• Successfully launched numerous products, new features, and services.• Created and executed well-received sales training for enterprise and midmarket sales teams.

End-to-end global security campaign leadership for direct and partner channel sales teams that achieved worldwide adoption and recognition for Best Practices and innovation. Impactful market opportunity analysis.• Achieved sales qualified leads (SQL) at 211% of the annual goal in FY14. • Drove the US team's first "always on" online customer journey for any architecture.• Created and led numerous security campaigns (next-generation firewall, security architecture, email and web security, secure mobility, secure data center, secure branch), adopted worldwide and recognized for best practices. • Led security adoption analysis that illuminated buyer behavior and segmentation opportunities; initiated Payment Card Industry (PCI) Retail Solution adoption analysis that reprioritized Cisco’s PCI Data Security Standard Solution validated design.• Successful creation and rollout of global sales programs for both direct and partner channel sales teams: consistently recognized for best practice program development.• Strategic planning, including market opportunity identification and analysis: recognized for global planning and collaboration• Sustainable competitive product/solution positioning and program planning: earned an achievement award for public sector competitive program development

Creating and driving security and network infrastructure marketing programs for the Enterprise and Mid-Market segment with a focus on execution in Europe, Public Sector, and the manufacturing and retail industries. • Strategic planning, earning a Cisco Achievement Program award from Enterprise Networks Solutions Marketing for collaborative fiscal year planning• Pioneered integrated cross-technology migration play in Europe with vertical relevance, earning a Cisco Achievement Program award for demand generation and programmatic excellence• Created a solution-led competitive campaign with the US Public Sector (PS) field marketing, earning a Cisco Achievement Program award for demand generation• Led team in the creation of a Network Evolution Technology (NET) Guide and Resource Center, earning Best Practice recognition from Cisco Branding

Developed product introduction strategy and market analysis for this innovative software product, broadening awareness of market opportunities.Created differentiated positioning and published early adoption marketing materials.Implemented compelling introductory sales training and tools that drove sales engagement across key industries and geographies.

• Impactful analysis to influence solution roadmaps: secured ongoing multimillion dollar government business• Differentiated positioning for successful market introductions

Championed product and SGI visualization ecosystem in worldwide rollout with customers, developers, partners, and sales teams, increasing the sales funnel and earning cash bonus for successful kickoff with the European team.Conceived and implemented solutions approach to channel and software partner co-marketing that was broadly adopted.Developed and implemented new channel engagement strategy for visualization.

Managed all aspects of this advanced workstation product line including product development, P & L, lifecycle management, positioning, and outbound marketing, including press and analyst relationsDrove the Tezro roadmap with the engineering teamManaged key partnerships, particularly in the media industry

Led a small team of outbound product marketing managers, as well as large cross-functional global teams to drive the $500M+ Silicon Graphics workstation business.Created compelling and cost-effective integrated marketing campaigns to accelerate the sales ramp across the product lines.Developed differentiated positioning, branding, industrial design, and press and analyst outreach, resulting in profitable business and industry awards and recognition.Championed specialization to secure ongoing multimillion dollar government business.

Pioneered online communications tools to increase product awareness with both the direct and indirect sales force, including online newsletters and website mirroring.Developed and managed product communications and training programs that were consistently recognized for their quality and credibility for all SGI volume products. Authored numerous white papers; managed the documentation team, alpha test partnerships, and beta training for an innovative software product.