Spearheading a team of 80 plus across functions and built a sustainable Topline of 15+ Crore over the 11 to 12 months.Maintaining Retention Rate by focusing on Customer delight , leading to healthy Referral business Pipeline.Maintaining a Customer life time value of 2 years with 45K average revenue , driven by Multiyear Selling, Upgradation and Customer experienceAchievement , Awarded Best Performer / Number 1 Rank / May Month / V Achiever

Team Building & Management - Spearheading a Team of more than 60 People built from 10 member team, Contributing more than 10 Cr to company's Top-line.Sales Planning & Execution - Formulating & streamlining the Sales process, to improve the Input metrics, Resulting in better output in terms of productivity and revenue (10% Jump in Revenue).P& L Management - Driving the P&L through building Top-line, Bottom-Line and Cost optimization - 12% cost saving through lead optimization, Increasing the productivity (Rev/MM) by 15%, to deliver positive contribution margin

Build the business From Zero to 1 Crore , majorly driven by B2B and rigorous Product improvement along with strong focus on NPD with in a span of 1 Year. Managed and cut down the Product cost by 10% by optimizing the order booking and negotiation with Vendors Scaled up the business by 2X month on month by devising Scheme/Offer mix for product promotion on Third Party Online Food ordering Platforms within 4? 5 months.

Formulating a Growth Strategy keeping in mind Short term and Long term Growth plan and executed it to garner growth of 15% quarter on quarter, driving it from Offline Marketing & Digital Marketing campaigns and B2B Vertical growthP&L owner for Marketplace Category ? Dessert/ Biryani/ Finger Snakcs, Grew the category by 200% quarter on quarter along with building new categories to contribute to the Top-line, making this category operationally profitable, which entailsa) Pricing Strategy - Devising pricing and discount schemes, to accelerate the growth and meet top-line /Bottom Line Targets.b) Vendor Selection & management ? Identify the best quality vendors aligning with our product strategy and guidelines and negotiation the product pricing. c) Promotion Planning - Liaisoning with the marketing team to plan the product Promotion on web, app and third party platforms to drive the growth & market shared) Product Assortment and placement - Strategically placing the product on web, app and third party platforms to enhance the engagement through gathering consumer insights and market intelligence.e) Inventory Management and Supply chain - Working with SCM team for SKU demand forecasting and procurement to deliver great customer experience

Driving the offline Marketing initiatives for B2B market , brought down the CAC by 12% through cost optimization & New marketing Initiatives. Conceptualized the B2B Sales channel & devising the Sales Plan along with setting up the Sale SOPs, building the entire B2B team for DELHI/NCR, and with in a span of 1 year, which started contributing around 25% to the Revenue. Launched New Markets (Delhi & Noida) with setting up the processes/Teams/ Infra along with identifying the Demand Centers to plan the marketing Initiatives, to give around 10% contribution to Topline with in 4 to 5 Months.

Successfully delivered consulting projects such as Brand Profitability Analysis/Market Entry /Go to Market, Competitor Mapping & Benchmarking/Consumer & Market Insights for Major FMCG Clients such Coca Cola , P&G, ARLA Foods, Danone & many more. Managing the Cross Functional teams with a key focus on identifying the Key business problems and enabling the clients to take the right business decision basis on our Findings and Insights

Launch Analysis I Consumer Insights I Trade & Consumer Marketing I Agency Management

Corporate Sales I People Management I Training