▶︎ Led a cross-functional team of product, design, engineering and delivery to scale a ServiceNow SaaS insider threat case-management system for the Department of Defense from MVP to enterprise solution in less than 2 years and 46 agile sprints, gaining ATO and launching with 80 DoD analysts monitoring over 300k personnel▶︎ Partnered with the DOD Chief Digital and AI Office's (CDAO) Directorate for Digital Services (DDS) to build a strategy to accelerate the DOD’s adoption of data, analytics and Artificial Intelligence ▶︎ Guided the 508 and accessibility compliance efforts for the Department of Labor Unemployment Insurances pilot project by working collaboratively with design and engineering to ensure a satisfactory Accessibility Conformance Report (ACR)▶︎ Shared responsibility for professional development and performance management of product managers, support of client project teams, and support for company priorities and initiatives with practice director

▶︎ Championed the digital member experience, ensuring member needs were always top-of-mind, in order to create best in class member experiences resulting in a NPS score of 60+ compared to and industry average in the mid-teens▶︎ Collaborated with teams across the organization to develop a strategic road map for the organization’s suite of consumer digital products including web portals, mobile app and decision support tools driving YoY administrative savings of more than $500k▶︎ Led large-scale implementations of multiple product enhancements to the online member portal and mobile app in agile environments including data driven personalization, accounting for 15% & 12% increases in engagement and driving 100% increase in end user adoption▶︎ Worked with research, creative, technology, testing and analytics teams daily to ensure product development aligned with the strategic vision of the product roadmaps▶︎ Created communication strategies for each product or feature launch aimed at internal and external constituents to manage expectations and gain buy-in▶︎ Developed business requirements, budgets, user stories, project deliverables, timelines and communication plans for online member portal and mobile app

▶︎ Led the design, development, deployment and management/support of strategies and ideas that bridge social media, email, display, mobile, search and other integrated channels to help build clients’ business, maximize client ROI and drive growth opportunities within the agency▶︎ Partnered with teams across the agency, including creative, analytics, media, and account management, to ensure successful project handoff and work is appropriately positioned for long-term success▶︎ Performed detailed evaluation of client business, brand and marketing environments including customer needs, capabilities, and competitive realities to identify unique market opportunities and threats▶︎ Provided thought leadership regarding emerging digital trends and technologies to develop agency point-of-views for clients and colleagues that inspire actionable strategies

▶︎ Provided strategic guidance to artists to help them understand how digital could grow fan bases and revenue while the traditional music industry was being disrupted▶︎ Generated strategies for digital outreach and marketing resulting in increased online sales and site visitors, longer session times and decreased bounce rates▶︎ Guided strategy development for SaaS platform▶︎ Served as lead developer for websites of top artists including Third Day, Alice Cooper, Steven Curtis Chapman & Christian Kane▶︎ Created wireframes and sitemaps for websites focusing on great user experience

▶︎ Worked with global brands such as MasterCard, Playtex, Colgate, Olive Garden and Payless to help them establish strategic plans for using digital and social media to connect with customers and build positive brand reputations in the digital space▶︎ Collaborated as a team to develop and implement multiple online public relations and marketing plans to launch new products, manage a crisis and foster positive word of mouth discussions▶︎ Performed extensive research of brands online using quantitative and qualitative analysis to gain insights into conversation trends to develop recommendations for online outreach and content creation▶︎ Assisted with developing and presenting creative elements and ideas for new client pitches and RFP responses

▶︎ Researched, developed and implemented interactive marketing initiatives aimed at increasing sales and web traffic▶︎ Developed CD-ROM based marketing pieces for multiple divisions of the company to increase awareness of brand to new and existing customers▶︎ Wrote scripts and developed storyboards for online Flash presentations▶︎ Served as a creative outlet for brainstorming and idea generation