Responsible for individual and corporate fundraising and community partnerships for The First Tee of Silicon Valley, a 501c3 non-profit public benefit self- sustaining chapter. The First Tee of Silicon Valley develops youth through golf, transforming their lives and giving them a brighter future. We impact the lives of young people by providing educational programs that build character, instill life-enhancing values, and promote healthy choices through the game of golf.

Promoted with digital media organization to design, develop, provide training for, and implement revenue-generating Local and National sales programs. Led entire operations (Sales, Digital, Business, Programming, Promotions, Events, and Public Service) for two radio stations. Oversaw business development, integrated sales digital/event marketing strategies, budgets, station branding, community relations, and staffing. Managed staff of 50 with 5 Department Heads as well as $14M revenue budget. ▪ Trained, inspired and managed sales staff on selling radio advertising, events and all digital assets, Excellent understanding of sales operations related enablement with focus on pipeline, opportunity management, value proposition content, forecasting cadence and process as it relates to sales process, skills and training needs.▪ Established new business culture increasing staff retention, collaboration between programming/product and sales staff members, profits, strategy ownership, and creative-thinking. Created shared drive of sales support materials, success stories, CRM account analysis and sales program roll-outs. ▪ Facilitated team unity by partnering and collaborating with staff to develop accountability plan and conducted regular one-on-one’s to communicate best practices. Strong interpersonal skills; enjoy inspiring teams, and excel at relationship building.▪ Launched and led digital revenue division Simpli.fi Programmatic Digital Targeted Display Advertising and in under a year became the highest revenue generating digital asset in our market. Leveraged my sales leadership business insights into the development and deployment of roles to insure a successful onboarding program experience.▪ Developed program to address Veteran homelessness in partnership with City and County afterleading staff meetings and workshops to develop program. Engaged community and business leaders by organizing events, including initiatives to raise funds.

Progressed in responsibility to manage and train 18 staff members, which included Sales, Digital, Traffic/Continuity, Product, Promotions, Research, and Support staff. Oversaw $14M revenue budget. Led inventory, pricing, and sales enablement.▪ Improved Sales Enablement activities in the categories of Recruitment, Training, Coaching, Organizing, Research, Equipping with support tools, and Assessment. Leverage industry product demographic research to create robust sales positioning presentations. Launched new CRM platform and best practices now used company-wide. ▪ Increased station sales 10% during season of sluggish growth in industry after re-energizing sales staff and recruiting four sellers. Aligned sales process to support acceleration of the sales cycle and improved forecasting and closing ratio. ▪ Grew local direct revenue to high mark of $2M after creating and managing innovative sales programs: Early Month Plan, Musical Image Program, Summer Made Simple on-line entertainment guide. ▪ Launched and led NM360 Digital revenue division providing website builds, optimization and reputation management, Google Ad words consultation and analytics, plus mobile, email and social campaigns to radio clients.▪ Consistently out-performed market, ranking 14 of 52 in 9-county San Francisco radio market.▪ Maintained solid business relationships at client and agency levels by demonstrating focus on creating results-driven campaigns and professional integrity. ▪ Promoted from Senior Advertising Specialist to LSM after training and to GSM after 2 years. ▪ Recognized with 2003 Radio Advertising Bureau Top AE Award; 2005-2013 KBAY- KEZR Quarterly Bonus Honors.

Established sales operations for a start-up business-technology publication. I performed recruiting and training of sales staff in addition to creating and implementing sales strategies. I set up internal and external operations and communications systems with departments and clients. In addition, I partnered on brand marketing, special projects, event planning, and a readership survey and developed and distributed media kits. I am proud to have received the Leadership San Jose award, and I:❖Built start-up sales operation by applying proficiencies in visionary leadership, organizationaldevelopment, and marketing.❖Increased competitive edge after recruiting five veteran sales representatives.❖Leveraged strength as quick learner when becoming educated in print industry.❖Quickly assimilated into management team that had been operating for ten years at prior company.❖Received Achievement Award from Community Leadership - SJ/SV Chamber of Commerce

Sold advertising programs to local clients to brand and market their respective businesses. I developed and managed special sales programs to grow revenue and managed and trained 18 staff members. I also oversaw an $11M sales budget. My prior achievements:❖Recognized for three consecutive years for outstanding business development efforts as SalesRepresentative and then promoted to manager.❖Honored as Inaugural inductee in Granite Broadcasting President’s Club.❖Led and positioned KNTV to win Granite’s Station of the Year.❖Consistently met budget goals and doubled revenue by motivating sales team.

Grew start-up to $200K operation within two years. Responsible for serving as advertising and marketing agency to 10 key clients across multiple markets including entertainment and sporting events, hospital, pet store and retail.

Grew attendance and revenue for a non-profit organization while managing and implementingadvertising marketing campaigns for the annual County Fair and four specialty fairs. I developed andimplemented a $750K/annual advertising budget and led 18 employees. Among my successes:❖Attained unprecedented attendance of more than one million people at all fairs combined. Expanded County Fair from 10 to 18 days, rivaling duration of State Fair.❖Attracted two million attendees annually to Satellite Wagering Center after implementing marketingcampaign.❖Doubled value of advertising budget after cultivating solid relationships with all media in market.❖Honored with International Association of Fairs and Expositions Communications and InnovationAwards.