 Over saw rebrand of TravisMathew footwear from Cuater, resulting in SKU reduction and increased profitability, while simultaneously onboarding new sourcing partners.  Increased overall footwear revenue to TravisMathew by focusing on product segmentation, lean strategies, P&L and margin profitability.  Take lead with cross-functional teams to ensure proper communication, timing and go-to-market strategies for footwear (sales, marketing, demand planning, product-line-management). Successfully partner with professional athletes to create and adapt custom shoes including Masters winner Jon Rahm.  Focus on key customer acquisition and launch strategies to build product for new retailer distribution and style channels, while maintaining core integrity of TravisMathew.  Lead all direction and presentations for global sales meeting, key partner meetings, athlete onboarding and executive Callaway/Topgolf leadership.

o Responsible for the planning, managing and coordinating a comprehensive and aggressive program of sales, product and branding activities for the outdoor sales channel, including total profit and loss responsibility. o Oversee and lead sales team, consisting of three Territory Managers, three Senior Field Sales and five independent agency (15 persons), in the planning, growth and sales execution of the outdoor retail channel o Responsible for the development of outdoor product, pricing, profitability and branding in ECCO USA by leading communication and strategy between the market and headquarter team in Denmark. o Oversee and manage relationship with endemic outdoor public relations agency to grow brand awareness, capitalize on media relationships and secure ECCO coverage in all premier media outlets.

o Responsible for the development of golf and outdoor product in the ECCO Americas market, with buy in from global headquarters in Denmark. Lead sales team to buy in of strategies and growth for upcoming seasons. o Created and executed go-to-market strategies for the region to best support the sales team, assisted in sell-out and increased brand awareness, in cooperation with the Global Marketing Manager while operating within strict budgets. o Worked with Sales Director to set yearly and quarterly targets to help achieve regional and global goals, while working closely with demand planning to ensure product flow matches such targets. o Managed relationship between ECCO USA and PR agency to advise on media ad spend and to develop and execute press strategies including the targeting of key influencers and media outlets, and organizing and attending press trips.

o Partnered with CEO, EVP of Brand and Products and Global Head of Golf, to supply commercial information and set regional targets needed to create profitable and consumer relevant products.o Responsible for the development of concise global go-to-market strategy in relation to ECCO Shoes 2020 strategical goals.o Managed third party agency and internal co-workers to create 360 marketing campaigns and worked with individual markets to adapt these campaigns for local use. Including the organization and execution of photo and video shoots with PGA Tour players while managing third party production companies.

o Maximized sales with Canada’s top key accounts through product trainings, in-store events and merchandising. Worked with buyers to set suggested buy plans and work within strict open to buy dollars. o Lead the development of the Canadian Sport Sales Strategy, partnering closely with the Marketing Manager, National Sales Manager & Managing director on developing trends and product categories.

o Developed short and long-term sponsorship strategies with the direction from the President to leverage and activate sponsored athletes, brand ambassadors and events, while assisting in managing relationships with athletes and their agents (Ernie Els, Craig Alexander, Kyle Stanley, Zach Johnson). o Worked with Manager of Brand and Product and President to strategically develop seasonal collections that fit with the Dunning story and the current market place. o Oversaw custom green grass business while working with third party suppliers, demand planning and sales team.

o Managed the game day event staff to execute marketing and promotional strategies for upcoming games and events. o Fulfilled sponsorship objectives with corporate and individual game sponsors and facilitated growth of corporate relationships. o Developed sponsorship sales decks to present to potential clients to help grow team revenue and branding opportunities.

o Managed in game promotions team to make sure sponsorship obligations were met and fan experience was premium and consistent. o Worked with Vice President and Marketing Director to develop new promotions and sponsorship opportunities to grow the Sudbury Wolves brand and revenue. o Assisted the Canadian Hockey League and Rogers Sportsnet in the set up of marketing promotions, sponsor preparations, broadcast requirements and assisted with in game promotions during Game 4 of the ADT Canada Russia Challenge, a nationally televised event.

o Supervision of professional service team employees. o Organized and ran club events including junior camps, member-guest days and Men’s Charity Pro-Am. o Developed sponsorship strategy for Men’s Charity Pro-Am and helped secure sponsors from membership.