- Conducted comprehensive market research in the beauty, wellness, and FMCG sectors, identifying market gaps and opportunities for emerging brands.- Co-created brand development strategies, including crafting brand names, positioning, and visual identities, using semiotic analysis to align storytelling with cultural insights.- Formulated content calendars and analyzed performance metrics, optimizing campaigns for better engagement.- Contributed to brainstorming sessions for innovative campaigns, ensuring alignment with brand positioning and audience needs.

- Developed and implemented social media strategies, increasing engagement by 15% through A/B testing and content optimization.- Analyzed performance metrics to refine future content strategies.

- Launched a resin home decor business, overseeing every stage from product ideation and design to packaging and delivery.- Crafted unique branding elements using Canva and Figma, creating a cohesive brand identity that resonated with the target audience.- Developed and executed creative digital marketing strategies, including engaging content and giveaways, to build brand visibility and attract customers.- Managed all operational aspects of the business, including inventory management, supplier coordination, and customer relations, ensuring smooth business operations and client satisfaction.- Cultivated a loyal customer base through personalized service and attention to detail, contributing to the brand’s growth and recognition.