Diya Vasudevan Email and Phone Number
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Hi there, I'm Diya, a data-driven digital marketing and CRM specialist passionate about developing integrated strategies that drive growth and customer loyalty.With over 4 years of experience in digital marketing, CRM, and content creation, I excel at using audience insights and data to optimize engagement across multiple channels, including social media, email, and e-commerce. I focus on creating personalized experiences that resonate with diverse audiences and enhance brand presence.Certified in Digital Marketing, Email Marketing, Paid Media, UX Design, and SEO, I have a proven track record in leveraging digital tools and strategies to achieve measurable results. I hold a BS in Communications from the University of Miami and a Graduate Certificate in Arts Management from Centennial College, combining my strong communication background with my passion for data-driven digital transformation in the arts, creative and non-profit sectors.Raised across India, China, Taiwan, and Singapore, I bring a unique, global perspective to my work, which shapes how I approach digital strategy and brand development in today's interconnected world.
Danforth Mosaic Bia
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Digital Marketing Coordinator And AdministratorDanforth Mosaic Bia Aug 2024 - PresentToronto, Ontario, CanadaDevelop and execute Digital/CRM marketing strategies to promote BIA events, leveraging owned media (e.g., social media, e-newsletters) and paid media channels, resulting in 22,000 accounts reached in 11 days for ‘The Danny Loves Music’ event.Expand social media presence through establishing partnerships with various organizations (Luminato, East End Arts), achieving a 48% increase in Instagram followers, boosting brand awareness and audience engagement.Lead the selection and implementation of a CRM system to track, analyze, and maintain BIA membership data, to build targeted segmentation, personalized communications, that drive member loyalty.Continuously test and optimize social media and email content, subject lines, and delivery strategies to maximize engagement and audience growth rate.Assist with recruitment, onboarding, training, and administrative duties, including drafting business correspondence and supporting day-to-day operations.
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Marketing CoordinatorDanforth Mosaic Bia Jul 2024 - Aug 2024Toronto, Ontario, Canada- Developed and executed social media marketing strategy for the post-pandemic return of the 'Danny Loves Music' event, increased followers by 39.2% in under 2 weeks.- Created community focused reels to promote the event on Instagram, increased profile visits by 3,453% .- Increased event awareness by establishing long term cross promotional relationships with Luminato and East End Arts, placing Instagram, Tiktok and Meta Ads, and creating organic promotional posts, reached 22,000 accounts in 11 days. - Leveraged existing alumni network from Centennial Story Arts Centre to staff the event and provide creative, administrative or programming support where needed.
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Digital Experience CoordinatorLuminato Festival Toronto Feb 2024 - Jun 2024Toronto, Ontario, Canada- Digital Brand Enhancement: Recommended the strategic renaming of "Events" category to "Experiences" on Luminato’s website, offering users a more captivating and holistic understanding of the festival's offerings.- Website Revamp: Conducted a thorough user experience audit and built a new website in under 30 days. Optimized written and visual content, resulting in a remarkable 257% increase in visitors and a 194% increase in page views within 24 hours of the launch.- Post-Festival Metrics: Developed and implemented new guidelines to track and analyze post-festival success metrics, enabling the use of data-driven insights to refine future festival strategies across all divisions. -
Specialist, D&T, Ux Design & Digital MarketingWest Pharmaceutical Services Aug 2021 - Apr 2023- Data-Driven Content Marketing: Prioritized the integration of data-driven insights and industry-leading practices to inform content marketing decisions. Enhanced SEO, web user experience, and digital content, leading to a 36% increase in customer prospect conversions from 2020 to 2021.- Social Media Strategy: Project-managed the creation of a comprehensive social media ad guide. This guide supported graphic designers, informed copywriters, and influenced marketing stakeholders, resulting in a 50% increase in LinkedIn video ad engagement in the first campaign post-implementation.- Policy Implementation: Collaborated with Compliance to implement GDPR and data privacy policies across all external-facing digital channels company-wide. -
Associate Specialist, Digital & Transformation (D&T), Ux Design & Digital MarketingWest Pharmaceutical Services Jun 2019 - Jul 2021- Email Marketing Excellence: Formalized and established West's email marketing channel, building and executing e-commerce-focused email campaigns that led to impressive results. Achieved a 35% audience growth, 5% average click rate, and an outstanding 28% subscriber conversion rate in the first half of 2021.- Strategic Content Generation: Developed cross-functional content generation pipelines, identifying specific target audiences within the pharmaceutical industry. Employed data analysis and industry best practices to optimize content type, marketing channels, and engagement timelines.- Change Management Champion: Recognized with West's most prestigious award for creating internal promotional and training materials. Utilized change management communication strategies to support digital transformation initiatives during the Phase 1 implementation of SAP Business Suite 4 SAP HANA.
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Intern, Public Affairs And PoliticsSkdknickerbocker Aug 2018 - May 2019- High-Profile Communications: Executed promotional, political, crisis, and public relations communications for notable accounts, including the Obama Foundation and Time's Up movement.- Media Outreach: Researched, identified, and engaged diverse communities and media channels to secure extensive national and local news coverage for the launch of Michelle Obama’s Girls Opportunity Alliance.- Campaign Coverage: Increased media coverage for Andrew Gillum's 2018 Florida gubernatorial campaign by writing a daily newsletter with targeted updates for over 200 media contacts. -
Front Desk Assistant, Housing And ResidentialUniversity Of Miami Aug 2017 - May 2018- Efficient Administrative Support: Proficiently managed the front desk, providing administrative support by addressing housing-related inquiries, resolving housing issues for students and parents, and connecting callers with appropriate staff members for prompt assistance.- Streamlined Document Management: Ensured efficient office operations by conducting clerical duties, including filing, copying, and scanning confidential documents, contributing to a seamless workflow. -
Reporter, Anchor And Producer, On Campus And Political NewsUniversity Of Miami Television Oct 2016 - Oct 2017- Multifaceted Campus News Contributor: Contributed to NewsVision, the University of Miami's live campus news show, by writing, researching, shooting, editing, and reporting news stories.- Political Segment Producer and Anchor: Produced, wrote, and anchored the political segment 'Red, White and U,' showcasing a deep understanding of political news and the ability to provide insightful analyses in accessible language.- NewsVision Anchor: Successfully anchored for NewsVision, delivering news updates to the campus audience. -
Intern, National Business NewsCnbc-Tv18 Jun 2017 - Jul 2017- Produced Engaging Facebook News Segment: Spearheaded the research, editing, and production of a compelling news segment for CNBC-TV18's Facebook platform.- Collaborative Team Member: Collaborated seamlessly with the reporting team for a span of 2 months, actively contributing to the success of various assignments. Independently led 2 assignments, demonstrating the ability to take initiative and drive results.- Efficient Transcription Support: Provided valuable support by transcribing complex national news segments, ensuring accuracy and accessibility in reporting.
Diya Vasudevan Skills
Diya Vasudevan Education Details
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Journalism
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Arts Management -
International Baccalaureate
Frequently Asked Questions about Diya Vasudevan
What company does Diya Vasudevan work for?
Diya Vasudevan works for Danforth Mosaic Bia
What is Diya Vasudevan's role at the current company?
Diya Vasudevan's current role is Digital Marketing | Email Marketing | Content Marketing | Strategic Communications | Digital Transformation | Arts Management | Audience Experience | CRM.
What is Diya Vasudevan's email address?
Diya Vasudevan's email address is di****@****rma.com
What is Diya Vasudevan's direct phone number?
Diya Vasudevan's direct phone number is +130557*****
What schools did Diya Vasudevan attend?
Diya Vasudevan attended University Of Miami, Centennial College, Tanglin Trust School.
What skills is Diya Vasudevan known for?
Diya Vasudevan has skills like Customer Service, Microsoft Office, Microsoft Excel, Microsoft Word, Powerpoint, Research, Public Speaking, Social Media, Leadership, Teamwork, Photoshop, Outlook.
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