Diya Vasudevan Email & Phone Number

Toronto, Ontario, Canada

Develop and execute Digital/CRM marketing strategies to promote BIA events, leveraging owned media (e.g., social media, e-newsletters) and paid media channels, resulting in 22,000 accounts reached in 11 days for ‘The Danny Loves Music’ event.Expand social media presence through establishing partnerships with various organizations (Luminato, East End Arts), achieving a 48% increase in Instagram followers, boosting brand awareness and audience engagement.Lead the selection and implementation of a CRM system to track, analyze, and maintain BIA membership data, to build targeted segmentation, personalized communications, that drive member loyalty.Continuously test and optimize social media and email content, subject lines, and delivery strategies to maximize engagement and audience growth rate.Assist with recruitment, onboarding, training, and administrative duties, including drafting business correspondence and supporting day-to-day operations.

Toronto, Ontario, Canada

- Developed and executed social media marketing strategy for the post-pandemic return of the 'Danny Loves Music' event, increased followers by 39.2% in under 2 weeks.- Created community focused reels to promote the event on Instagram, increased profile visits by 3,453% .- Increased event awareness by establishing long term cross promotional relationships with Luminato and East End Arts, placing Instagram, Tiktok and Meta Ads, and creating organic promotional posts, reached 22,000 accounts in 11 days. - Leveraged existing alumni network from Centennial Story Arts Centre to staff the event and provide creative, administrative or programming support where needed.

Toronto, Ontario, Canada

- Digital Brand Enhancement: Recommended the strategic renaming of "Events" category to "Experiences" on Luminato’s website, offering users a more captivating and holistic understanding of the festival's offerings.- Website Revamp: Conducted a thorough user experience audit and built a new website in under 30 days. Optimized written and visual content, resulting in a remarkable 257% increase in visitors and a 194% increase in page views within 24 hours of the launch.- Post-Festival Metrics: Developed and implemented new guidelines to track and analyze post-festival success metrics, enabling the use of data-driven insights to refine future festival strategies across all divisions.

- Data-Driven Content Marketing: Prioritized the integration of data-driven insights and industry-leading practices to inform content marketing decisions. Enhanced SEO, web user experience, and digital content, leading to a 36% increase in customer prospect conversions from 2020 to 2021.- Social Media Strategy: Project-managed the creation of a comprehensive social media ad guide. This guide supported graphic designers, informed copywriters, and influenced marketing stakeholders, resulting in a 50% increase in LinkedIn video ad engagement in the first campaign post-implementation.- Policy Implementation: Collaborated with Compliance to implement GDPR and data privacy policies across all external-facing digital channels company-wide.

- Email Marketing Excellence: Formalized and established West's email marketing channel, building and executing e-commerce-focused email campaigns that led to impressive results. Achieved a 35% audience growth, 5% average click rate, and an outstanding 28% subscriber conversion rate in the first half of 2021.- Strategic Content Generation: Developed cross-functional content generation pipelines, identifying specific target audiences within the pharmaceutical industry. Employed data analysis and industry best practices to optimize content type, marketing channels, and engagement timelines.- Change Management Champion: Recognized with West's most prestigious award for creating internal promotional and training materials. Utilized change management communication strategies to support digital transformation initiatives during the Phase 1 implementation of SAP Business Suite 4 SAP HANA.

- High-Profile Communications: Executed promotional, political, crisis, and public relations communications for notable accounts, including the Obama Foundation and Time's Up movement.- Media Outreach: Researched, identified, and engaged diverse communities and media channels to secure extensive national and local news coverage for the launch of Michelle Obama’s Girls Opportunity Alliance.- Campaign Coverage: Increased media coverage for Andrew Gillum's 2018 Florida gubernatorial campaign by writing a daily newsletter with targeted updates for over 200 media contacts.

- Efficient Administrative Support: Proficiently managed the front desk, providing administrative support by addressing housing-related inquiries, resolving housing issues for students and parents, and connecting callers with appropriate staff members for prompt assistance.- Streamlined Document Management: Ensured efficient office operations by conducting clerical duties, including filing, copying, and scanning confidential documents, contributing to a seamless workflow.

- Multifaceted Campus News Contributor: Contributed to NewsVision, the University of Miami's live campus news show, by writing, researching, shooting, editing, and reporting news stories.- Political Segment Producer and Anchor: Produced, wrote, and anchored the political segment 'Red, White and U,' showcasing a deep understanding of political news and the ability to provide insightful analyses in accessible language.- NewsVision Anchor: Successfully anchored for NewsVision, delivering news updates to the campus audience.

- Produced Engaging Facebook News Segment: Spearheaded the research, editing, and production of a compelling news segment for CNBC-TV18's Facebook platform.- Collaborative Team Member: Collaborated seamlessly with the reporting team for a span of 2 months, actively contributing to the success of various assignments. Independently led 2 assignments, demonstrating the ability to take initiative and drive results.- Efficient Transcription Support: Provided valuable support by transcribing complex national news segments, ensuring accuracy and accessibility in reporting.

Bachelor Of Science In Communication, Journalism

Activities and Societies: WVUM College Radio Station: Weekly News Correspondent Council of International Students and Organizations.

Graduate Certificate, Arts Management

Centennial College's Arts Management Graduate Certificate program is designed to prepare individuals for careers in the dynamic arts.

International Baccalaureate

Activities and Societies: Assistant Head Girl, Model United Nations Delegate, Student Representative for Tanglin Trust Alumni.