Marketing Automation Specialist
CurrentGlobal Campaign Management: Managed email, SMS, and push campaigns in 7+ languages, enhancing engagement for both promotional and transactional communications.Advanced Audience Segmentation: Developed targeted segmentation strategies to improve personalization and campaign effectiveness.Cross-Channel Marketing: Led automation initiatives for recurring, real-time, and trigger-based campaigns, ensuring cohesive multi-channel communication.Automation Tools Proficiency: Implemented and managed workflows using Solitics, SendGrid, and ActiveTrail; customized templates using HTML/CSS.Data-Driven Optimization: Analyzed campaign performance data, conducted A/B testing, and provided actionable insights to improve ROI.Cross-Functional Collaboration: Worked with Sales, Marcom, BI, and R&D teams to align marketing strategies and optimize project outcomes.