Vericast is an advertising intelligence company that predicts consumer behavior and captures key media moments to compel brand activation.Responsible for managing large CPG clients with overall business strategy including national brand awareness, consumer promotions, & shopper marketing through media activation and measurement across Vericasts' media and data platform.

We help agencies, marketers, and broadcasters harness the power of 1st Party Television Data.Via proprietary visual software and direct to SmartTV manufacturer integrations, SambaTV offerings include programmatic TV data segments, 1:1 connected device media targeting, and groundbreaking verified tune-in / broadcast analytics.

Primary point of contact for sponsorship & media development as it relates to ELEAGUE & NCAA ad sales programs.Work closely with site, production, social and other support teams to help manage all creative, legal and logistical aspects of a pitch.Build and execute against timelines and specific executional deadlinesServe as a "subject matter expert" on ELEAGUE to our national sales teams, in helping them navigate complexities related to use of Intellectual property, league partner landscape, editorial storylines, etc.Collaborate cross-departmentally with marketing, sales, research and content teams to create materials that communicate Turner Sports positioning and strategy in the marketplaceResearch cultural, marketing and consumer trends in primary and secondary sources for insights that can be used as a basis for marketing strategiesTrack down media assets for use in presentations and executionsCreative brainstorms with relevant constituenciesTranslate technical specifications of media assets into professionally written and easy-to-understand client-facing sales collateralGather project results and enter into tracking programs and project management systems

Assist the Integrated Promotions Marketing team in end to end stewarding of media sponsorships across ELEAGUE, NCAA.com, & PGA.com.Assist in the conception and development of proactive and reactive sales materials including sales presentations, media kits, case studies, screen grabs, recap decks, sponsorship trackers and calendars.

Serve as the first line of contact with internal and external entities to ensure the proper maintenance of Turner’s multi-million-dollar advertiser schedules from proposal to payment.Responsible for entering advertiser commercial schedule requirements into our in-house ordering system.Compare and analyze invoiced data against Nielsen Media research reports to determine if the advertiser’s schedule has reached the audience we promised (includes preparing audience deficiency plans to address possible delivery shortfalls).Apply basic mathematical formulas to distribute commercial airtime across specific brands, weeks and programming based on advertiser’s marketing needs.Verify scheduled commercials versus aired commercials and resolving any discrepancies.Work with Ad Sales teams across the organization including Strategic Planning, Traffic, Invoicing, etc. to ensure a smooth and effective campaign.

-Provided clients with complete financial solutions specifically focused on building relationships with individuals, families, employees, and business owners to achieve financial security -Was recognized as one of the top ten producing first year advisors within the organization -Was the top producing young advisor in the Roseland, NJ location and in the top three in all of northern NJ

Dean's List 2008-2011Big East All Academic Team 2008-2011National Collegiate Athlete Honor Society

- Worked for the Halbfinger Group-Researched and monitored economic and regulatory developments to better understand investment strategies.-Supported business planning through financial analysis and enabled managers to make informed decisions around business strategy and development.