Own the conversion and A/B testing strategy to drive new subscriptions.

Own Product Strategy and feature development for funnel optimization and user activation, focusing on user experience, while increasing deposits and trading volume.

•Lead Agile Scrum teams of 10 Developers and 3 QA.•Responsible for experimentation engine and CRO optimization for core business KPIs•Serve as main connection between business, marketing, analytics, and technology teams•Averaged 23 experiments per month (20% win rate), focusing on core strategic funnel areas aimed at both selling hardware and subscriptions•Aggregate of experimentation wins lead to an overall increase of 46% in YOY Ecomm Sales and 35% increase in YOY subscriber growth

•Establish and Prioritize MVP features for launching Apple News +•GTM Strategy and execution on Apple News +•Own all testing and funnel conversion for Apple News +•Create and implement lifecycle strategy for Apple News (coordination with • • •Design/Product/Engineering/Analytics)•Work with broader team on Winback, Funnel, and Cancel/Save strategy for Apple Music•Consult on push/in-app strategy and testing for Apple Services•Liaise with internal stakeholders and engineering to create proprietary experimentation platform •Own all email and push communication strategy for Texture App

•Lead all CRM efforts, across full lifecycle and multi-channel communications•Develop site and mobile strategy and oversee creative brief, kick off with engineering and overall project management through completion.•Own A/B testing strategy and overall optimization of all communication channels (Conversion)• Work collaboratively with engineering team on product roadmap, data requirements and GTM strategies and timelines.• Lead for consumer member onboarding, conversion and retention strategy and execution for email, site and mobile app channels. •Responsible for hitting revenue targets for the subscription business.

•Drive conversion to pay through site, in-app messaging and email•Manage funnel conversion and testing across all landing pages•Responsible for email, push, in-app and site messaging strategy•Own A/B testing strategy and overall optimization of all communication channels •Collaborate with design, product, and engineering to ensure best in class lifecycle campaigns and user experience based on behavioral triggers and user attributes.•Own communication for all lifecycle stages•Increased homepage conversion rate by 43% through disciplined website AB testing •Increased cart abandon conversion 102% through email AB testing•Implemented Cancel/Save flow which increased save rate by 500%

•Responsible for conversion to pay strategy across email and site•Develop targeted, multi-channel promotional campaigns (email/site/mobile) focused on converting basic/prospect members, to paying premium subscribers. Increased promotional redemptions by 44%.•Work with internal brand/creative team to design and write copy for promotional campaigns. •Develop the holistic marketing strategy/calendar focused on site optimization.•Own baseline reporting of KPIs associated with all on-site marketing campaigns and cross channel conversion campaigns. •Develop and analyze A/B and multivariate test plans within both the site and email channels•Work closely with the technology and reporting teams to identify data needs for effective member segmentation, targeted content, and tracking

•Acquisition Campaigns: Develop strategy and approach for 100K budget. Launch, optimize, and report on performance/budget. Develop creative (LinkedIn, Facebook, GDN)
•Content Marketing Campaigns: Monitor 50k budget and performance and make optimizations for paid campaigns based on intended performance metrics•Comfortable managing many simultaneous campaigns, setting test structures to learn and optimize to improve results
•Inbound Marketing (HubSpot): Campaign planning, creation and implementation of various thematic inbound campaigns and reporting/measuring results•Inside/National Sales/Account Management Support: Working on various sales projects for entire B2B suite, including events, collateral, promotions and analysis•Partner Marketing: Own relationships and investigate opportunities for small, industry, specific associations
•Email: Plan welcome streams, promos and webinar emails to improve consumer engagement
and product utilization•Webinars: Develop and execute webinars for prospects and clients to boost retention and lead gen•Database: Manage CRM database to ensure accuracy for the sales teams

· Named Rep of the month in March and August for going over 200% of quota· Named Rep of the quarter Q1 2014 after achieving 154% of quota· Finished in the top 5 of 24 reps every month of 2014· Built on Q1 success by averaging 184% of quota from March-June before transitioning· Finished 2014 at 166% of quota· Utilizing SFDC and CSR as technical platforms to increase customer satisfaction· Use consultative sales approach to take prospect through the full sales cycle