Dj Moody Email & Phone Number

Salt Lake City, Utah, Us

Salt Lake City, Utah, Us

As a seasoned Fractional Chief Marketing Officer, I bring a dynamic blend of strategic vision and pragmatic execution to growth-oriented companies. My expertise lies in crafting bespoke marketing strategies that align with overarching business goals, driving measurable outcomes and sustainable growth. Collaborating closely with CEOs, CFOs, and board members, I serve as a strategic partner in navigating complex market landscapes and unlocking new opportunities for innovation and expansion.My approach is rooted in a deep understanding of market dynamics, consumer behavior, and digital transformation, enabling me to design and implement marketing strategies that resonate with target audiences and deliver on key performance indicators. With a track record of success in diverse industries, I leverage data-driven insights, creative storytelling, and technology to elevate brand positioning, enhance customer engagement, and achieve competitive advantage.Whether steering through brand revamps, entering new markets, or scaling marketing operations, my role is to ensure that marketing efforts are not just seen but felt, driving revenue growth and building brand equity. I am committed to fostering cross-functional collaboration, nurturing high-performance teams, and guiding organizations toward their full market potential. Let's connect to explore how we can accelerate your company's journey to market leadership.

Scottsdale, Az, Us

• GTM Campaign: build & execution• Developed and executed on marketing programs and campaigns in a SaaS environment• Data-driven marketer • Lead/collaborated with Cross-functional teams (Product, Sales, Content & Marketing) • Market Research: market analysis identifying target audience, market trends and competitive landscapes• Product positions and messaging • Product Launch Execution: created launch plans, coordinated internal and external stakeholders and drove execution • Sales Enablement: Created sales collateral, battle cards, talk tracks, and product guidelines within Confluence. Also, conducted sales training sessions with all Sales and CS members.• Competitive Analysis; monitored and analyzed competitor products, pricing, and market strategies. Provided continual insight to leadership with updates. • Performance Analysis: tracked and analyzed KP metrics related to product adoption, customer acquisition and revenue. Provided regular reporting and insights to leadership to evaluate product and marketing effectiveness. • Customer Journey: conducted extensive research to ensure optimal customer experience as it pertains to both our gated and non-gated. • Evaluated end-to-end customer experience across multiple channels, customer touchpoints.

West Jordan, Utah, Us

• Developed the companies Brand Strategy, Brand Identity and Branding Communications for two separate companies: AMD and CAO• Product Branding: Created product branding and messaging as well as product packaging for 10+ products.• Product Marketing: Oversaw and executed all Product Marketing initiatives • GTM Strategies and execution on multi product campaigns • Hired/oversaw 10 employees within the Marketing, Production and Sales departments• Built 3 eCommerce websites and owned the content marketing to support launch• Campaign Management: Oversaw planning, execution and measurement of marketing campaigns. • Stakeholder management: Collaboration with internal stakeholders: Sales, Product, Finance, CEO to align marketing initiatives with company goals. • Created marketing collateral and content both traditional and digital.• Oversaw and executed our monthly Tradeshow initiatives creating marketing comms pre, during & post show.• SEO, GA, Paid Ads, Social Media Campaigns, etc.

West Jordan, Utah, Us

Brand Manager of AMD Laser products.

South Jordan, Ut, Us

• Oversaw curriculum development in both restorative and endodontic dentistry• Created 50+ in-person higher Ed CE courses annually and executed the training/course material support from start to finish for each. • Program evaluation and monitoring • Competitive analysis on market focus• Created marketing collateral and curricula support pre, during and post each hands-on CE training. • Created RFP’s with supporting event space and hotels. • Instructor Management: Recruited, trained and managed individual Key Opinion Leaders within the dental industry • CE Strategy: developed and implanted the overall CE strategy • Program Management: Managed the end-to-end execution of each CE program • Performance and Evaluation Analysis: Collected feedback and evaluated program effectiveness along with analyzed participant satisfaction, program outcomes, feedback and areas for improvement.

Biology

Associate'S Degree, Meteorology/Afrotc