Management and development of the Search department team and service offerings.Working with clients to develop strategic digital marketing campaigns to increase online exposure and brand awareness with the primary purpose of generating new business.

Worked with clients to formulate specific strategies dedicated to brand exposure and lead generation.- Executed organic and paid search campaign initiatives.- Generated monthly reports tracking client’s online exposure and site performance.- Developed client relations via phone, email and in-person meetings.- Website optimization and coordinating UX improvements.- Conducted keyword research and analysis for both organic and paid search opportunities.- Managed PPC campaigns within AdWords and Bing. - Responsible for creating ad copy and continually improve desired conversion metrics.- Organic and paid focused keyword analysis.

As a Local Search Specialist my goal was to help local service based businesses increase their presence in their local market. Strategies included in-depth campaigns focused on citation creation development and review strategies for Yelp, Google and any industry specific platforms. Optimization client’s website and analyze monthly traffic to gain insights on user behavior and primary traffic sources.