Dj Wilson Email & Phone Number

Austin, Texas, Us

As Director of Product, I own the full lifecycle of our products, from development to ongoing management and support. Building on my previous responsibilities in product marketing, I remain accountable for driving pricing strategy, product positioning, and performance optimization across all sales channels and marketing mediums. However, my scope has expanded significantly to include the production, renewal, and upkeep of all products, ensuring their quality, relevance, and market competitiveness.In this role, I oversee the end-to-end product journey, from creating courses to ensuring that all internal teams—including sales, marketing, and operations—have the tools, information, and resources they need to market, promote, and sell effectively. I also lead major infrastructure upgrades, such as the enhancement of our catalog and pricing systems, to improve scalability, efficiency, and the overall customer experience.

Austin, Texas, Us

I moved my family from Austin to San José, Costa Rica, to take on the challenge of launching our new branch and building something from the ground up in a completely new environment—all while continuing to serve as Director of Product Marketing and Partner, Affiliate, and Reseller Marketing. Once the office lease was secured, I took the lead in setting up operations—establishing the office culture, managing equipment procurement and logistics, and driving the hiring process to bring in top talent. Starting with just one employee, the site has grown rapidly in less than a year and is now on track to reach full capacity, becoming a thriving hub for our organization.Balancing this role with my responsibilities as Director of Product has required me to adapt to the complexities of managing a growing team in a new country while maintaining ownership over product development, pricing, and infrastructure projects. This experience has been both challenging and rewarding, allowing me to make a lasting impact on our global operations while embracing a new adventure with my family.

Austin, Texas, Us

Promoted to a senior leadership role where I was responsible for developing and executing product marketing strategies, pricing frameworks, and performance optimization across all sales channels and marketing mediums. As an instrumental leader on a highly successful team, I contributed to five consecutive years of double-digit growth in both billings and EBITDA.I played a pivotal role in over 12 acquisitions within four years, leveraging deep expertise in the consumer purchase journey to ensure seamless website development, product placement, and integration. This included breaking down acquired companies’ business practices, consumer groups, audiences, and market niches to optimize their strategies while integrating best practices from our parent organization. I also spearheaded the development of seasonal, acquisition, and retention marketing strategies that supported long-term growth and profitability.In addition to strategic initiatives, I was directly responsible for leading a team of seven, including the management of a manager. I emphasized team development and consistent revenue performance, which resulted in remarkable achievements, including securing the organization’s largest deal to date, breaking the record for the most deals closed by a single representative, and creating significant value through acquisition synergies.As a cross-functional leader, I collaborated on high-impact projects such as operational improvements, systems integration, and process design for mergers and acquisitions, contributing to successful transitions and scalability. My leadership influenced organizational strategy, prioritized critical projects, and secured resources to achieve measurable business outcomes.

Austin, Texas, Us

Promoted to take on complex, cross-departmental and time sensitive projects with direct responsibility for overall project results. Stepped in to reorganize business strategy of Partners, Affiliates & Resellers away from sales cannibalization and eventually designated as head of channel. Volunteered to temporarily run the B2B Sale Channel for just under one year specializing in process analysis, systems design, contract negotiation, P&L management, team management and on-boarded the new Sr. Manager of Sales and Business Development. Served as an asset to assist with operational project management for product development and publishing while helping on-board the V.P. of Product.

Austin, Texas, Us

Joined the marketing team to serve as the subject matter expert for all organizational products and consumer preferences. Utilized a focus of product level P&L management to measure ROI and drive overall organizational billings. Enhanced advertising effectiveness across organization through peer coaching and leadership through influence.

Austin, Texas, Us

Upon taking ownership of an underperforming product line, my focus was on both market share growth and P&L management. Through a heavy emphasis on consumer experience and cost-effective marketing strategies, I was able to stem the loss of market share. In just eight months, the E-Commerce channel for this vertical transformed from under-performing at -20% Y/Y to exhibiting a run rate of 9.2% growth.Some of my key accomplishments during this time include:Discovering, organizing, and implementing the use of a list of over 1.5 million target customers that provided valuable insights on how to reach the target customer base. This list allowed for competitor conquesting across multiple marketing mediums, resulting in a 60% gain in ROAS.Establishing new pricing and promotional campaigns for the top 20 products and launching value-additions to existing products, which increased the AOV by 10%.Organizing a streamlined product design and development process that saved the organization an estimated 60-70% per year in production and subject matter expert costs, with first year savings exceeding $70,000.Successfully launching four new products that expanded the available market and increased annual billings by $63,000.Establishing the first working P&L on a per-product segment basis that provided real-time insights into both profitability and current market share.Accurately calculating the available market for all products, potential product markets, and the subsequent market share owned by the organization on a product-by-product basis.

Santa Rosa, California, Us

As the Vice President of Business Development for Pointserv Project, I was appointed temporarily to build process and get the Business Development team off the ground. I am a well-rounded and thoroughly proven project manager with the chops to amaze, but also the vision and business acumen to position ideas in a way that inherently captures the audience’s attention.An energetic, adaptable, and refined communicator, I utilize my major strength of understanding diverse sets of business software systems to thrive in fast-paced environments. Currently, I am spearheading the customer acquisition campaign planning that pioneers and inspires market position strategy, product branding, website-design, editorial, and SEO campaigns.With a visionary track record of building out complete UX designs that pull in the user, I am tasked with leading the Go-To-Market strategy for homepage design and function. Backed by experience that enables me to work across a multitude of mediums including digital, video, social, and print, I am a persuasive leader who creates cultures that inspire consistently outstanding, results-driven creative work.Some of my accomplishments at Pointserv Project include co-authoring the stakeholder marketing and budget proposal, designing the CRM workflow and framework, which was later copied and deployed for an affiliate organization, establishing and actively managing AdWords campaigns, and outlining strategic plans for complementary product integrations and identifying unleveraged partnerships.

Santa Rosa, California, Us

molti.com projectAs the lead Product Manager for the molti.com project, I oversaw the planning, coordination, and implementation of solutions to support the growth of the project management product as both a consumer and enterprise solution. My expertise in data flow across different departments in an organization allowed me to design an analytics system that accurately tracked user interaction for billing and system analysis purposes.I also played a crucial role in leading an international development team in rapidly expanding consumer marketing and strategic planning solutions. In this strategic leadership position, I communicated the product roadmap and deliverable strategy while coordinating release and testing schedules to ensure the integrity of the system. My passion for creative product builds led to the removal of ambiguity surrounding implementation methods, which improved concurrent scheduling and reduced project development time by weeks and months.Some of my key accomplishments include overseeing a team of nine developers based in Bulgaria while coordinating releases with US-based network administrators, implementing a strategy for utilizing a small quality assurance team to build automated testing and reduce overtime, and designing the product development workflow and documentation criteria to reduce ambiguity and improve accountability. Additionally, I planned and communicated the product roadmap and deliverables strategy, which led to a 70% reduction in release errors.

Santa Rosa, California, Us

Following the abrupt departure of my predecessor, I was personally appointed by the COO of the organization to take over the department and reported directly to her during the project. As a result of my successful performance, I was promoted to Department Manager and Assistant Vice President.To stabilize the business venture and generate $20M in revenue in 2014, I wrote a business plan that focused on cost reduction, contract negotiation, and process improvement. Once the project was completed, I trained and appointed a long-term successor.Among my achievements, I strategized and coordinated a data cleanup and risk remediation effort of 10,000 system data discrepancies with seven different departments over a three-month period. To reduce additional labor expenses by over $288,000 annually, I designed a tracking system and monthly executive summary report of all data discrepancies in the organization.Additionally, I identified an expense recovery opportunity of over $300,000 and designed, implemented, and wrote the procedures that reduced staffing needs from eight to three employees with no overtime. Through my negotiation efforts, I captured $120k in data transfer fees.I also designed a data audit system that is now utilized by seven departments and over 100 employees, which has reduced inbound data errors by 97%. Finally, I managed a team of three responsible for 40 separate active B2B accounts.

Santa Rosa, California, Us

As part of my responsibilities, I developed and nurtured SME-level relationships with external clients, managing accounts worth up to $28 billion. Additionally, I led cross-functional team projects, ensuring seamless coordination and collaboration across departments.To mitigate costs associated with sensitive asset situations, I utilized effective communication and conflict tracking techniques. Furthermore, I audited remittance packages and coordinated capital distribution, ensuring accuracy and compliance with established standards.

College Station, Tx, Us

Responsible for multiple areas of consumer research including survey enumeration, data input/debugging, and statistical analysis of quantitative and qualitative data. Assisted in the development of grant proposals and reports. Prepared online educational materials for selected courses. Utilized regression models and statistics to determine seasonality and consumer preference.

Bachelor Of Science - Bs, Double Major: Agricultural Business & Agricultural Economics

Master Of Business Administration - Mba, Finance, General