David Jackson Email & Phone Number

- Spearheaded a highly successful 29% growth initiative for 2020-2021- Renegotiated service contracts to a 18% higher profit margin while maintaining lean operations- Oversees design, marketing, promotion, delivery and quality of programs, products and services- Effectively manages the human resources of the organization according to authorized personnel policies and procedures that fully conform to current laws and regulations- Assures the organization and its mission, programs, products and services are consistently presented in strong, positive image to relevant stakeholders- Recommends yearly budget for Board approval and prudently manages organization's resources within those budget guidelines according to current laws and regulations

● Creating, communicating, and implementing the organization's vision, mission, and overall direction● Leading the development and implementation of the overall organization's strategy● Soliciting advice and guidance, when appropriate, from a Board of Directors● Formulating and implementing the strategic plan that guides the direction of the business or organization.● Overseeing the complete operation of an organization in accordance with the direction established in the strategic plans● Evaluating the success of the organization in reaching its goals● Looking at potential acquisitions or the sale of the company under circumstances that will enhance shareholder value● Representing the organization for civic and professional association responsibilities and activities in the local community, the state, and at the national level● Participating in industry-related events or associations that will enhance the CEO's leadership skills, the organization's reputation, and the organization's potential for success. ● Acts as the face of the company when dealing with state and local governments and the local community.

Harrisburg, Pennsylvania, Us

• Helped reduced churn by 15+bps within the Enterprise-Level embedded base via targeted CRM initiatives; significantly boosting YoY savings. • Direct lead in digital project design, contributing technical insights and ideas. Formulate project scope and objectives. Work with business line marketing leaders to embed digital marketing in both go-to market approach and innovation. • Created and lead major marketing campaigns and programs across all marketing channels• Manage client relationship as well as detailed project management to successfully execute search engine optimization initiatives • Acted as a brand ambassador for the commonwealth at client events, trade shows, conferences and award presentations.• Utilized ‘Big Data’ predictive modeling to launch effective, targeted, real-time trigger e-mail marketing program. Achieved ~20% reduction in churn among high-risk public clients.

Etters, Pennsylvania, Us

• Reporting to the Global CMO, with Global COO as Executive Sponsor. • Created global digital marketing function new to the organization: defining and embedding strategy, organizational resourcing model, governance framework, global common processes, standards and technology toolkit, platform roadmap, driving market impact etc. • Work with business line marketing leaders to embed digital marketing in both go-to market approach and innovation. • Manage internal and external partners (UX, search marketing, digital agencies) in the execution of a digital strategy that positions the company as industry leader. • Work with the Creative Services to ensure a consistent look, feel and voice throughout all digital properties. • Manage and coordinate all marketing, advertising and promotional staff and activities • Manage the productivity of the multiple digital marketing plans and projects

Galway, Ie

• Developed and maintained online lead generation, search engine optimization (SEO/SEM) and ecommerce channel management. • Created, developed and updated all content for social media, company website, intranet, and sales literature for the company and increasing exposure • Decreased annual marcom costs ~65%, while increasing penetration, by enhancing our overall E-mail gathering, cleansing, and distribution strategy.• Integrated website analytics, online chat and CRM platforms giving end- to-end visibility into consumer and business behavior. • Advised company on platform and analytics vendor selection, digital marketing multi-channel management and search engine marketing techniques to improve relevant customer acquisition, conversion and retention rates.

Harrisburg, Pennsylvania, Us

• Manage projects, work within budget and scheduling requirements. • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities. • Plan, assign and monitor work tasks for optimum team efficiency • Implement policies and objectives of organizations to ensure continuing operations, to maximize return on investments and to increase productivity

• Develop and maintain the company's corporate image and identity, which includes the use of logos and signage. • Transformed information technology cost center through team initiative into a new revenue generating B2B/B2Clines of business. • Analyze data to identify strategies for improvement of service and productivity • Increased business by effectively managing large, multi-faceted digital campaigns from concept to completion. • Developed a solid reputation for doing whatever it takes to deliver superior design concepts to all clients and customers.

Us

Associate Of Arts (Aa), Marketing & Design

Business & Marketing