Dan Jahnke Email & Phone Number

Beaverton, Or, Us

Beaverton, Or, Us

Strategy | Led and helped identify the most critical and important benefit spaces for Nike Running to prioritize for product creation and marketplace execution. Leveraged and executed primary and secondary research along with data analytics to help inform the strategy. The new organization was revealed at TRE (The Running Event) in November 2024.Product Creation | Led and informed key product briefs including Pegasus Premium and Vomero 18 with critical consumer/runner feedback and insights. Leveraged various data sources and methodologies including qualitative and quantitive data as well as marketplace and partner feedback to ensure the 'voice of the athlete' was integral to the product creation process.

Denver, Colorado, Us

GTM | Lead, identify and develop new processes to better integrate and action on insights in our GTM process. Partner with stakeholders and functions across the GTM lifecycle including Design, Product, Marketing, DTC and Sales to represent and action the voice of the consumer (explorer), influencing seasonal strategies, design and product choices, marketing messaging and creative and go to market experiences and execution. Marketing Message & Creative | Lead in the development and execution of seasonal marketing message and creative insights. Partner with the TNF marketing team to help develop and instill insights that influence and guide the seasonal story, both for product and brand campaigns. Enable insights as part of the creative development process, helping optimize key creative executions to best deliver on the insight driven message. Strategy | Partner with Strategy, Product, Marketing and others to lead and drive insights in to key business strategies and decisions. Help identify key white space opportunities and insights within new segment opportunities, innovation, GTM strategies and retail execution.Loyalty | Partner with the TNF brand loyalty team to lead a complete overhaul of the TNF loyalty and rewards program. Leveraged insights from both current and non-loyalty members to identify key barriers to joining, preferred points and rewards structures and key strategies to drive loyalty acquisition. The insights directly impacted and led to the launch of 'XPLR Pass' (formerly VIPeak).

St Paul, Mn, Us

Innovation | Led and developed the innovation insights process for the Scotch-Brite, Scotchgard and Thinsulate brands. Helped establish agile 'scrum' methodologies and developed all new insights methodologies and practices to help drive impact and action on short timelines and budgets.Segmentation | Led and deployed a complete 'home care' segmentation that incorporated key consumers attitudes, behaviors and need states across each our key brands (Scotch-Brite, Scotchgard) and categories (household cleaning, protectants, abrasives). The segmentation directly informed the portfolio matrix and strategy. Marketing Creative & Message | Led the development and integration of key insights around 'human truths' which led and informed the key marketing campaign (message & creative) for the Scotch-Brite brand. Helped enable an insights strategy which informed, but did not dictate, the creative process. Led to the best scoring 'big idea' within all of 3M Consumer Business Group businesses and brands.

Santa Barbara, Ca, Us

Owner Experience | Lead in the creation and gathering of owner insights and feedback through both primary research and behavioral diagnostics. Leverage key KPI's (NPS, Satisfaction, Quality, Features, etc.) to directly impact key strategies, decisions and priorities within Product Marketing, Product Management and Quality. Develop new tactics, tools and processes to gather and measure owner feedback through their journey with Sonos, from first purchase to a products 'end of life'.Media Mix & Effectiveness | Lead the insights development and drive action around our understanding of the effectiveness and efficiency of our media, and helping Sonos understand the impact of paid media on the business. Leverage modeling, forecasting and tactical insights to optimize our paid media strategy and plans.Brand Equity/Health | Lead the development and gathering of key brand equity and brand health KPI's and insights, including metrics that measure the consumer decision journey, brand equity, and overall long term brand health. Drive insight in to the effectiveness of our marketing campaigns, and their impact on key KPI's in each country. Partner with internal marketing teams, media agencies and creative agencies to drive key strategic actions against each of the key insights.

Purchase, New York, Us

Innovation | Led NEB (Naked Emerging Brands) strategy and insights on innovation, including new product ideation, development, and go to market insights. Trends & Venturing | Led the insights and strategy for trends and venturing, helping identify the next generation of brands, ingredients and technologies for the organization, as well as to help identify key business's, brands and products with strong consumer appeal and synergistic partnerships with PepsiCo

Solana Beach, California, Us

Kashi + Bear Naked Innovation Insights | Led both the Kashi and Bear Naked Innovation platforms, creating, validating and optimizing innovation across both 'Ready to Eat Cereals' (RTEC) and Wholesome Snacks (WS). I worked directly on category and nutrition strategy, both across Kashi and Kelloggs, and partnered closely with shopper insights to drive action within the business. Wholesome Snacks Insights | Led both Kashi and Bear Naked Wholesome Snacks (WS) innovation, creation and validation. I also developed campaign insights, executions and copy, leveraging learnings from past executions as well as generating consumer insight to optimize future consumer touch points. I worked with NPD data, trends (Mintel, Datamonitor) and helped identify habits, practices and white space for the Health & Wellness category, leading to aligned strategies across both Kashi and Kellogg's.

Cincinnati, Ohio, Us

Shopper/Retail Insights | Led the Fabric Care category in shopper insights and retail strategy. Developed best in class future shelving strategies, category action plans and helped identify and address key category challenges. Reapplied internal processes to retail, which drove growth goals and strategies for the category by retailer. Worked directly with retail buyers on joint business plans and executions which created a win-win for both P&G and the retailer.

Cincinnati, Ohio, Us

Old Spice + Gillette Insights | Led consumer insights for the Old Spice brand within personal cleansing. Worked on large scale initiatives including the introduction of "clinical" across both the Old Spice and Gillette brands. Helped develop and validate communications, positioning and brand architecture which was optimized to allow for differentiation between Old Spice and Gillette. Also led the shopper insights role for the category, developing new methodologies, tracking and best in class internal and retail partnerships to drive action. Strategies and insights were reapplied across P&G and recognized and highlighted by senior level leadership.May '07 - Oct '07Led in the creation and development of the optimal consumer proposition and communication for the newly developed Gillette Venus Pure Divine sub-brand. I also helped identify key equities to own for the brand. This was the first adjacency launch under the P&G acquisition of Gillette.June '06 - May '07Led in the development of consumer insights and strategy for the Ivory brand, including developing a new target, generating insights for communications development and helped develop the brand strategy. Led a category immersion that identified the habits & practices within personal cleansing, leading to a renewed form conversion and category strategy.

Madison, Wi, Us

Led the company in developing there marketing strategy and executions, including the creation of advertising, negotiations with local companies and executed local market research to help drive strategic choices.

Madison, Wi, Us

General administrative and legal assistance