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- Managing a XX million budget in Paid Marketing.- Responsible for paid marketing strategy & business plan.- Increased topline significantly while improving unit economics.- Built up a team of 4 Performance Marketers.- Developed automations for paid search and expanded into other performance channels.

- Directed Tourlane's data strategy and implementation as a key member of the company's senior leadership.- Spearheaded the development of machine learning models for customer acquisition, including marketing bidding, customer routing, and demand-supply matching.- Established a comprehensive BI system for all departments, ensuring efficient data access and insights.- Orchestrated a state-of-the-art modern data infrastructure to support diverse analytics needs.- Successfully recruited and managed a team of 7 Data Analysts and 3 Data Scientists.

- Support of M&A and fundraising activities in close cooperation with the CEO & CFO.- Creation and maintenance of management presentations and financial models.- Responsible for gathering and organizing data room materials including investor communication.- Lead an internal audit with a big four accounting firm.

- Responsible for staffing and controlling 26 simultaneously running client projects.- Developed and integrated new systems affecting the whole agency in order to improve project performance and reduce traffic.- Conducted a social listening study for a European pharma company in Taiwan.- Carried out internal consulting projects for the management team.

- Developed and implemented an outbound lead generation process.- Helped in building pitch decks and financial plans for raising Series A from Lakestar.- Worked closely with the founding team and supported them in key tasks.

- Organization of the Global Sales and Marketing Conference with over 250 international participants.- Redevelopment and maintenance of marketing’s intranet page.- Creation of presentations for decision-making bodies and management.

- Development of own enterprise resource planning software.- Support of Employees.- Translation of Software Manuals.