Senior Content Strategist
Current- Clients: AT&T, PNC Bank, UPS
- Conducted in-dept interviews, audits, and user/customer research to develop and execute efficient strategies designed with organizational and audience needs top of mind.
- Led and presented content strategies to stakeholders and clients.
- Revised messaging and content hierarchy to craft compelling stories and develop fresh verbal identities to best showcase flagship products and services.
- Significantly increased conversion by improving user experience, page authority and SEO.
- Collaborated with UX designers to optimize user flows and create simple, intuitive user experiences.