As part of the Executive Leadership Team and reporting directly to the CEO/Founder, I am responsible for developing marketing strategies in line with business objectives. My responsibilities include:► Defining and executing a marketing strategy for the short and long term.► Building a high performing marketing team and ensuring effective coordination with other teams.► Designing, planning and executing successful marketing campaigns & determining metrics to measure and optimize campaign performance.► Driving the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.► Managing and reviewing the marketing budget.► Keeping updated on market trends & competitor strategies.

At Ruby Cup (menstrual cup manufacturer), I established the company's reputation as a premium brand, transformed the business into an international industry leader and most importantly, reversed the downward trend in sales and laid the groundwork for sustainable growth. I achieved this by: ► Tripled UK sales, doubled German sales and achieved “Amazon choice” status by revamping the Amazon listing with new graphics, text, keywords, and enhanced brand content.► Increased conversion rate, average order value and time on site by prioritising customer-centred web design and restructuring the shop to guide users along the buying process.► Improved ROAS, CTR and CPA on PPC campaigns by experimenting with creatives, copy, and audiences across several platforms. ► Grew social media campaign engagement, followers and sales through launch of an affiliate and influencer programme. ► Strengthened brand loyalty and recurring revenue by developing email marketing & marketing automation strategies.► Increased organic top funnel metrics and provided value to potential customers by formulating SEO and SEM strategies.► Achieved higher customer satisfaction and lower returns through revising FAQs, on-page tips and canned Customer Support responses.► Restructured marketing team roles so all members worked in their zone of genius and achieved both company and individual goals.► Repositioned the brand from nonprofit startup to a premium brand with a strong social mission."Djanira is a highly driven, always curious and productive team player with a fantastic ability to oversee and juggle multiple projects and layers of business. She was the key driver in developing and improving our marketing and communication channels, and crucial for strengthening our brand positioning. As a manager, she is a strong communicator and was able to continuously inspire the team." - Julie Weigaard Kjær, Cofounder & CEO, Ruby Cup

I helped individuals and companies bring big ideas to life. Past projects include:► Created and implemented digital marketing strategy for EdTech startup (NUSHU) wanting to enter new markets ► Developed and managed launches for company offering online specialty coffee courses► Created and taught marketing, digital strategy and website creation workshops► Coached entrepreneurs to fulfil their business and personal goals. Clients included personal trainers, physiotherapists, life coaches, yoga teachers, graphic designers and others selling their services. ► Conducted webinars for INLEA foundation entrepreneur training program►►Key achievement: Design and delivery of unique workshop syllabi to solve a skills deficit that I identified in the Barcelona solo entrepreneur community. Key strengths:MARKETING STRATEGY: Understanding my clients' business objectives, the competition and the market to configure an appropriate marketing strategy.MARKETING SET-UP: Making sure businesses have the tools, infrastructure and systems that they need to make the strategy a reality.MARKETING ACTIVITY: Overseeing the execution of an agreed activity plan to meet marketing and business objectives.

Partners for Youth Empowerment is a global non-profit working in 20 countries and impacting over 200,000 young people annually. My overall win in this position was to oversee the design and development of a new website when four agencies had failed previously.My top contributions in this position were the following:► Implemented a new brand strategy, including the creation of the logo, brand identity, tone of voice, messaging and marketing assets. ► Project managed creation of a new user-focused website ► Developed and implemented a digital marketing strategy ► Storytelling – wrote “stories of impact” that communicated the value of our work► Created and implemented a monthly editorial calendar"Djanira led us successfully through the development and launch of a new brand and website. She also helped us to re-organise our communications department. Djanira has a strategic mind, she is resourceful and has a high capacity for managing complex projects to the finish line. She is a highly skilled collaborator and a team player. She is an effective communicator and can work across languages and cultures. I highly recommend Djanira!"- Gwyn Wansbrough, Global Executive Director, Partners for Youth Empowerment

Ventamax was a training company that created sales training programs for small businesses. Through the following efforts, I transformed a regional in-person sales training company to an international online training leader:Project Manager ► My role was focused on the productivity of the owner and each team member allowing us to accomplish an extraordinary amount in a very short timeframe. I worked with each person individually to understand their goals and coached them to achieve their personal and company objectives. Online Product Launch Manager► As the product launch manager I developed the launch strategy for Ventas 10X, an online training course. Including the creation of launch videos, email marketing campaign, course creation, ► In addition to project strategy and management, I also designed and created websites to capture and nurture sales leads.Online Business Strategy: ► Formulation of the transition strategy from in-person events to a completely online business - From product portfolio and upsells, to creating sales funnels with automatic lead capturing and lead nurturing, including messaging and content strategy. ►►Key achievement: Launched online training program in record time with conversion rates far higher than the industry norm."2016 was a challenging year for my company, and Djanira's contribution was key for us to adapt our business model and strategy in a record time. Her skill set is amazing, she is committed, intelligent, quick, organized and result oriented, and worked very well in short distances with all my team members. I would surely hire her again, and would 100% recommend her." - Isabel Anthony Torres, CEO, Ventamax

Shar3d.io was an online platform that allowed users to view, review and annotate 3D models and animations on any device. My major contribution was to co-author a successful proposal which secured 30.000€ of European Commission funding (FABulous startup accelerator).► I also planned, created and implemented a 360 growth marketing strategy.

Whilst on extended maternity leave, I set up a blog and taught busy mums how to whip up healthy meals for their families in 20 minutes through meal plans, kitchen organisation, cooking skills and more. I honed many digital marketing skills including:BLOG► Online Marketing - automated lead capturing, SEO and SEM strategy, facebook page management► Web design and development (Wordpress)► Creative Design and branding including posts, graphics and logos ► Market research – conducted extensive research to identify pain points (what stops people from cooking)► Content creation including weekly email newsletter, blog posts, tutorial videos, free 5-day course and eBookIN-PERSON COOKING CLASSES► Course creation and delivery – designed and taught dozens of classes ► Coaching – one to one classes helping people set up kitchen, switch to a plant based diet, plan meals

I developed and coordinated digital marketing campaigns at a fast-growing media platform for the global development community. A key achievement: ►► Increased the number of leads created, online sales, and membership retention numbers through the use of web analytics performance data (Marketo).Scope of work included: ► Developed a marketing strategy for each Devex product line► Wrote captivating copy for multiple channels like web, display, email, and social► Spearheaded a successful company-wide rebranding campaign► Project managed the creation of marketing materials, from landing pages to print brochures► Managed a team of 8 cross-cultural full-time staff and freelance contractors in Asia, America and Europe."Djanira is a highly motivated and proactive professional with an in-depth understanding of marketing strategy and turning it into a well executed reality. As Digital Marketing Manager, Djanira worked with a virtual team located across the United States, Spain and the Phillipines. She was always communicative, reliable and dedicated to her work. I have no hesitation in recommending Djanira."- Jamie Bay Nishi, Senior Director, Devex

Taught marketing and business courses to final year degree students.

Co-founder of integrated health clinic in Barcelona. Development and implementation of a marketing plan including the design and SEO of the website which became a number one result on the Google search engine. The centre is still going strong almost 12 years later.

I was employee #1 in GoCar, an innovative tour company and as such played a key role in the set up, day-to-day operations and marketing. Key achievements: ► Designed and implemented all daily operations procedures including staff training and HR, fleet maintenance, and accounts receivable► Set sales objectives, created plan and timeline for achieving these goals, built collaborative work environment, and managed and motivated staff to meet objectives► Oversaw all advertising and marketing strategies including flyer and map distribution, email campaigns, and daily deal sites► Handled GoCar’s customer service complaints in-store and online► Managed team of 8 customer service staff members and 2 mechanics

I was responsible for the strategic planning and delivery of marketing campaigns for youth development charity. ► Reviewed organisation needs and prioritised marketing initiatives which, given limited resources, would have greatest impact on objectives of student recruitment. ► Created relationships with all audiences: schools, youth organisations, parents, young people, funding bodies, charity council, volunteers and other key stakeholders.► Secured full page coverage of the organisation in The Telegraph newspaper which led to a number of partnerships.►►Key achievement: Conceptualised and implemented a transformation of the communications strategy introducing online marketing strategies such as social media (Facebook only launched in the UK in Sept 2005).

Produced engaging and innovative events for major international clients. Helping companies engage employee hearts and minds with the organization’s mission and vision, through internal brand building, employee communications and brand culture change. ► Main liaison between client and production teams (designers, developers, writers), translating clients’ vision and feedback into clear instructions and guidelines. ► Managing multi-million euro budgets►►Clients included: Lexus, Philips, HSBC, Gamestation, Nissan Europe,GlaxoSmithKline, Foreign and Commonwealth Office, Ericsson and General Motors Europe"Djanira is proactive and helpful, pays keen attention to detail, and truly cares about what she does... always with client goals in mind. I highly recommend Djanira... as would any client who has had the pleasure of working with her."- Jenny Varley, Global Head of Digital Communications, HSBC"I have known Djanira since 1997, she has fantastic organisational skills and a wonderful work attitude. She works hard and is excellent at building great relationships with both clients and her colleagues. I highly recommend and endorse her work."- Julian Pullan, Global Director, Jack Morton Worldwide

Live event production including creative development, communication content development, production and event scheduling, budget management, and overall project management