TUFF:/ tough/ /təf/ (adjective): Intentionally creative, challenges the process, not afraid of getting fired, and is strong enough to withstand adverse conditions or rough or careless handling.Chaired all aspects of creative for projects ranging from live action series to animation projects, servicing clients such as Google, Apple, Walt Disney, Snap Inc, Facebook, Adidas, Coca-Cola, The Home Depot and more.Developed and maintained budgets for all productions running through the company, overseeing over 75+ budgets annually.Oversaw all aspects of production, managing everything from pre-production to post-production deliverables. Streamlined communications and established excellent relationships with external client teams, ranging from directors to C-Suite execs; established cadence to deliver information regarding production schedules, delivery statuses, and current finances.Identified qualified vendors for national and international productions to establish successful partnerships and deliver projects for clients.Cultivated and nurtured a diverse roster of 30+ directors, overseeing the hiring of top talent, helping to guide their careers and further achieve success by providing coaching, professional development, and training.Supported production teams and kept them informed of industry developments, ensuring alignment with evolving production standards and practices.Surpassed quarterly and annual business goals, outperforming 2X YOY revenue for 2021 and 2022 by producing creative at scale.

Since 2010, I have been an integral part of Health Education Services, advising on various marketing strategies and initiatives. My role has encompassed a spectrum of marketing activities, from strategic planning to tactical execution, ensuring that every marketing effort aligns with the company's mission and objectives.Pandemic Compliance Courses Launch: I spearheaded the launch of three critical courses tailored for the pandemic era - the Certified Compliance Officer (CCO), Pandemic Compliance Advisor (PCA), and Live Events Compliance. This involved identifying market needs, developing course content in collaboration with subject matter experts, and executing a multi-channel marketing strategy to promote these courses effectively.Comprehensive Rebranding Effort: Recognizing the need for a brand refresh to reflect our evolved services and approach, I led a full-scale rebranding initiative. This comprehensive process included market research, brand identity development, messaging strategy, and digital and physical marketing assets redesign. The rebranding effort aimed to enhance our visibility in the market, improve customer engagement, and align our brand presentation with the innovative nature of our services.Strategic Marketing Leadership:Brand Positioning and Messaging: Developed and refined the company’s positioning to ensure it accurately communicated our values and capabilities to our target audience. This involved crafting compelling messaging highlighting our unique position in the health education sector, mainly focusing on our response to the pandemic.Digital Marketing and Engagement: We leveraged digital marketing tools and platforms to enhance our online presence. We implemented targeted advertising campaigns, search engine optimization (SEO), and social media strategies to increase engagement and course enrollments.

As the founder of Anthem Films, I spearheaded the creation of a content studio that places the human experience at the heart of all its projects. From the outset, our mission has been to craft long-form content—feature films, web series, and a significant portfolio of music videos and commercials—that profoundly resonates with and reflects the complexity of human emotions and stories.Diverse Production Portfolio: Under my leadership, we have produced and/or financed over a dozen feature films and web series while creating an impressive catalog of over 500 music videos. This achievement showcases our versatility and commitment to exploring various mediums to tell impactful stories.Innovative Content Creation: I directed the studio’s efforts in producing hundreds of commercials in addition to our extensive music video work, setting a high standard for creativity and narrative innovation across the industry. Our work in these areas further underscores our ability to capture the human essence in every frame.Extensive Impact: Anthem Films' foundation and subsequent success in producing a wide array of content has solidified our position as a key player in the industry, known for our dedication to stories that matter.Cultural Contribution: Through our focus on human-centric narratives across feature films and web series, and especially our extensive work in music video production, we’ve contributed significantly to the cultural landscape, offering new perspectives and enriching the global dialogue around critical human experiences.

In a dynamic venture that bridged markets across continents, I co-founded a strategy and marketing firm with the mission to facilitate Chinese companies’ entry into the competitive US marketplace. Our approach combines deep market insights with innovative strategies to create impactful market entry plans.Strategic Foundation: I co-led the development of the company’s foundational strategy, which focused on identifying unique market opportunities, overcoming barriers to entry, and establishing a strong brand presence for our clients in the US market.Product Innovation: I spearheaded the launch of FREESTREAM in 2017, our inaugural product that marked a significant milestone for the company. FREESTREAM is a cutting-edge wireless video and live-streaming hardware device supported by a proprietary application.Market Penetration: Directed the marketing and go-to-market strategy for FREESTREAM, successfully positioning it as a critical player in the market. This involved comprehensive market analysis, targeted marketing campaigns, and strategic partnerships to maximize reach and adoption.Exit Strategy:In April 2018, Freestream was successfully sold to our manufacturing partner.

At NewBandTv, we were built with a disruptive vision—to revolutionize the music industry by altering the traditional landscape of music video playback and challenging the incessant 24-hour news cycle. Our platform stood at the vanguard of the online music video industry, showcasing how innovation and passion for music can create a unique space for artists and fans alike.I started as an editor, became Series Director, moved on to be Chief Creative Officer, and left as Chief Operations Officer.Industry Disruption: Played a pivotal role in reshaping the music industry's approach to video content. Our platform provided a fresh alternative to traditional music video channels and 24-hour news cycles, focusing instead on bringing constant innovation and engagement to our audience.Around-the-Clock Streaming: We led the charge in offering nonstop streaming of music videos, original programming, and exclusive interviews. This initiative ensured that music lovers had access to their favorite content any time of day, all year round, from anywhere in the world.Original Programming & Interviews: I spearheaded the development and streaming of original content and in-depth interviews with artists. This not only enriched our platform's offering but also provided musicians with a medium to connect more deeply with their audience, sharing their stories, inspirations, and behind-the-scenes glimpses into their artistic processes. I also developed and directed a flagship show called Noise Link, syndicated nationwide as a marketing tool to bring people to the website. Impact:Through these efforts, NewBandTv carved out a significant niche in the music industry, fostering a community of music enthusiasts and artists. Our commitment to breaking the mold and pushing the boundaries of traditional music video broadcasting set new standards for innovation and creativity in the digital age.

Starting as a booking company, Orange Talent initially focused on creating national tours for bands like Wiggum. This foundation set the stage for our evolution into a comprehensive concert booking and promotions company.Early Beginnings: Orange Talent began with the vision to support emerging bands in achieving broader recognition by managing their national tours, and effectively handling logistics and promotions.Expansion into Concert Promotions: Our scope expanded significantly as we began organizing and promoting concerts across Southern California. This growth was fueled by a burgeoning reputation and a growing network of venue partnerships, enabling us to cater to diverse musical tastes and audiences.Main Booking Agency for The Alley: Our consistent delivery of successful events and strategic promotions eventually led to Orange Talent becoming the main booking agency for The Alley. This pivotal role not only expanded our influence but also solidified our status as a key player in the Southern California music scene.It has been coordinated with notable acts such as The Gaslight Anthem, OneRepublic, The Matches, Reel Big Fish, Moneen, Aggrolites, Cute Is What We Aim For, Chuck Ragan, Matt Skiba, Death By Stereo, Metro Station, Mayday Parade, The Plain White T's, and Sick Of It All, among others.Oversaw all promotional activities including flyer design, advertising campaigns, and social media marketing to maximize event attendance and visibility.Maintained strong relationships with artists, agents, and other industry professionals to ensure a high-quality entertainment experience and smooth operation of events.Key Achievements:Enhanced venue reputation by securing performances by multiple nationally recognized bands, contributing to a significant increase in patron attendance.Streamlined promotional efforts by integrating innovative marketing strategies and design work, which led to increased event awareness and sales.

Key Responsibilities:Spearheaded the digital marketing strategies and new media initiatives to boost brand visibility and artist exposure on emerging social media platforms.Developed and executed innovative digital campaigns tailored to enhance the online presence of artists including Every Avenue, Mayday Parade, Plain White T's, A Skylit Drive, The Maine, and At The Drive-In, among others.Produced engaging multimedia content, including videos and digital media, to support promotional activities and engage with diverse fanbases across platforms.Collaborated closely with artists and management teams to ensure campaigns were aligned with their artistic vision and promotional goals.Key Achievements:Played a pivotal role in launching the careers of Every Avenue and Mayday Parade, significantly increasing their digital footprint and fan engagement through targeted digital campaigns.Enhanced artist visibility and audience engagement by leveraging new technologies and platforms, setting industry standards in digital music promotion.Successfully increased online fan interaction and music streaming numbers through strategic content campaigns and innovative use of digital media.