​Data-driven digital solutions, event activations & on-site and remote support.Sun Sentinel PRIME ExpoOrlando Sentinel PRIME ExpoContent ProducerFeb 2023 - PresentEvent Producer​Apr 2022 - PresentThe Morning Call Readers’ Choice​ and Sweepstakes Platform Specialist​Jun 2022 - Present​Villa Serena Association (HOA) Website Adminvillaserenaassociation.comMay 2024 - PresentSaskatchewan Federation of Police Officers (SFPO) Website Admin, Digital Marketing and Social Media Specialistsaskpolice.comJul 2024 - PresentThe Luke Branquinho Show Website Admin and Digital Marketing Specialistthelukebranquinhoshow.comAug 2024 - PresentPublix Tournament Village at Florida Rush CupPublix Tournament Village at Champions CupEvent ProducerApr 2022 - Dec 2022Sun Sentinel PRIME Online ExpoOrlando Sentinel PRIME Online ExpoSan Diego Union-Tribune Successful Aging Online ExpoTribune Publishing Virtual College FairLehigh Valley Prime Home & Design Virtual ExpoThe Morning Call PRIME Online ExpoDigital Platform Specialist & Graphic Designer | 6Connex Platform Specialist, a web-based event technology platform that enables businesses to host virtual, hybrid, or in-person job fairs, trade shows, conferences, summits, benefits fairs, eLearning programs, and more.Dec 2020 - Apr 2022

Lead local business support teams of sales specialists, sales support, events, and research.• Manage a team of eight direct reports including the Marketing Manager, Advertising Research Supervisor, Advertising Support Supervisor, Sales Engineers, and Sales Planners• Oversee day-to-day digital operations consisting of checking feasibility and availability, pulling historic analytics data, order entry, creative requests, campaign fulfillment, and reporting• Execute all digital initiative requirements for the advertising department and business unit including web development and maintenance, social media, loyalty, and rewards program, e-commerce, email communications, digital publications, presentations, and operational process tools• Implement custom campaign elements that are outside the scope of O&O, 3rd party fulfillment, or the newsroom

Developed and implemented initiatives and ideas that drove new revenue streams beyond traditional advertising.• Lead multi-department teams to develop and launch new media products• Negotiated and implemented alliances with other companies (affiliate marketing deals, revenue-sharing initiatives, pay-for-performance ad programs)• Lead initiatives to generate long-tail revenue from our content• Positioned The Morning Call Store as an effective channel for business development initiatives• Implemented plans for business development initiatives using the full media portfolio of The Morning Call

Developed and executed marketing strategy for mcall.com, with emphasis on tracking progress against aggressive goals for new registrations, text alert subscriptions, email newsletter subscriptions, and iPhone app launch.• Wrote and developed print and online ad campaigns to drive site traffic and mobile usage• Used analytics data to report and analyze site traffic• Conducted social media outreach• Managed Morning Call Points site by developing contests and promotions to engage users, coordinated with offsite staff, and marketed to new users• Worked with news staff to ensure consistent messaging on content• Created sales collateral for marketing online products and features• Scheduled and tracked online house ads• Fulfilled online requirements of third-party sponsorship agreements

Supported the Marketing Department in all aspects of the bank’s marketing functions, including direct marketing and advertising development, in-branch marketing campaigns and promotions, marketing materials, public relations and networking, and event planning.• Supervised the bank’s website, including design updates, content management, and site analytics• Executed eMarketing initiative portfolio including banner ads, digital collateral, email marketing, search engine optimization (SEO), and Web 2.0 strategies• Produced multimedia resources including presentations, audio, and video• Designed marketing materials including, brochures and collateral, signage, and promotional items• Supervised the bank’s identity design and branding standards; developed and maintained a corporate style guide; advise and enforce style standards• Created product advertisements to support marketing strategies and product promotions• Produced promotional advertisements in support of donations and sponsorships• Planned and coordinated bank-sponsored events and activities• Coordinated promotional giveaway inventory and distribution• Implemented and maintained web content to ensure continuous technical functionality and feasibility• Supported marketing communications, such as direct marketing and email messages, and customer and employee newsletters• Directed print jobs and selection of vendors; maintained printer relationships to ensure quality and on-time printing projects• Represented the bank at various community, business, and educational functions to develop awareness and strengthen relationships• Acted as a corporate photographer; responsible for cataloging all photos in digital inventory

Was responsible for coordinating and servicing the Tourism/Hospitality and Events/Meetings/Conference Management industries including marketing, event management, promotions, and productions.• Developed and executed marketing and promotional projects based on client requirements and goals• Designed a wide range of digital imagery including website, signage, collateral, event layouts, displays, and presentations. Fabricate or commission the final concept• Maintained, updated, and systemized technical equipment and software applications• Conceptualized and collaborated creative ideas for the business and clients• Implemented staffing plans, conducted interviews, and assisted with candidate selection• Evaluated, maintained, and ordered office supplies, furniture, and equipment• Organized, cataloged, and shipped/received inventory, supplies, and equipment

Responsible as an NBA ambassador to promote the basketball association at public and high-profile events, and the NBA retail store in New York City, New York.