Dj Cleaver Email & Phone Number

Quakertown, PA, US

Quakertown, Pennsylvania, United States

​Data-driven digital solutions, event activations & on-site and remote support.Sun Sentinel PRIME ExpoOrlando Sentinel PRIME ExpoContent ProducerFeb 2023 - PresentEvent Producer​Apr 2022 - PresentThe Morning Call Readers’ Choice​ and Sweepstakes Platform Specialist​Jun 2022 - Present​Villa Serena Association (HOA) Website Adminvillaserenaassociation.comMay.

Allentown, Pennsylvania Area

• Lead local business support teams of sales specialists, sales support, events, and research.
• Manage a team of eight direct reports including the Marketing Manager, Advertising Research Supervisor, Advertising Support Supervisor, Sales Engineers, and Sales Planners
• Oversee day-to-day digital operations consisting of checking feasibility and availability, pulling historic analytics data, order entry, creative requests, campaign fulfillment, and reporting
• Execute all digital initiative requirements for the advertising department and business unit including web development and maintenance, social media, loyalty, and rewards program, e-commerce, email communications.
• Implement custom campaign elements that are outside the scope of O&O, 3rd party fulfillment, or the newsroom

• Developed and implemented initiatives and ideas that drove new revenue streams beyond traditional advertising.
• Lead multi-department teams to develop and launch new media products
• Negotiated and implemented alliances with other companies (affiliate marketing deals, revenue-sharing initiatives, pay-for-performance ad programs)
• Lead initiatives to generate long-tail revenue from our content
• Positioned The Morning Call Store as an effective channel for business development initiatives
• Implemented plans for business development initiatives using the full media portfolio of The Morning Call

• Developed and executed marketing strategy for mcall.com, with emphasis on tracking progress against aggressive goals for new registrations, text alert subscriptions, email newsletter subscriptions, and iPhone app launch.
• Wrote and developed print and online ad campaigns to drive site traffic and mobile usage
• Used analytics data to report and analyze site traffic
• Conducted social media outreach
• Managed Morning Call Points site by developing contests and promotions to engage users, coordinated with offsite staff, and marketed to new users
• Worked with news staff to ensure consistent messaging on content

• Supported the Marketing Department in all aspects of the bank’s marketing functions, including direct marketing and advertising development, in-branch marketing campaigns and promotions, marketing materials, public.
• Supervised the bank’s website, including design updates, content management, and site analytics
• Executed eMarketing initiative portfolio including banner ads, digital collateral, email marketing, search engine optimization (SEO), and Web 2.0 strategies
• Produced multimedia resources including presentations, audio, and video
• Designed marketing materials including, brochures and collateral, signage, and promotional items
• Supervised the bank’s identity design and branding standards; developed and maintained a corporate style guide; advise and enforce style standards

• Was responsible for coordinating and servicing the Tourism/Hospitality and Events/Meetings/Conference Management industries including marketing, event management, promotions, and productions.
• Developed and executed marketing and promotional projects based on client requirements and goals
• Designed a wide range of digital imagery including website, signage, collateral, event layouts, displays, and presentations. Fabricate or commission the final concept
• Maintained, updated, and systemized technical equipment and software applications
• Conceptualized and collaborated creative ideas for the business and clients
• Implemented staffing plans, conducted interviews, and assisted with candidate selection

Responsible as an NBA ambassador to promote the basketball association at public and high-profile events, and the NBA retail store in New York City, New York.