Derek Daniels's Location
New York, New York, United States, United States
Derek Daniels's Contact Details
Derek Daniels work email
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Derek Daniels phone numbers
About Derek Daniels
I’ve never accepted what’s visible as the limit for what’s possible. From building school history and science projects from discarded scraps at home, to learning to play piano by ear at a local Radio Shack, to competing in computer competitions without a home computer, I fundamentally believe that with the right inputs one can always make something out of what may appear to be nothing.It’s no surprise that I’ve spent my career doing, and teaching others, to do the same. Whether helping first generation college students matriculate, co-creating brand positionings for government agencies and consultancies, or launching award-winning programs in white spaces for the world’s most iconic companies, I love transforming ideas into tangible value – things you can touch or feel – and relish opportunities to do so across every continent on the globe.Today I use a combination of skills I’ve gained across teaching and corporate America, a curiosity for what makes people tick, and a passion for ideas, creativity, and ‘questioning the default’ to execute new solutions for everyday people. I’m always up for exploring how to bring new ideas to life, and when I’m not challenging and creating in the corporate world, you can find me behind a camera lens, piano, or microphone interpreting a world anew.
Derek Daniels's Current Company Details
Global Marketing Innovation Director - OREO | Guest Lecturer - NYU Integrated Marketing | Ex-PepsiCo Global Marketing | Former Grade School Teacher
Derek Daniels Work Experience Details
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Global Marketing Innovation Director - OreoMondelēz International Apr 2024 - Oct 2024Greater Chicago Area, Il, Us -
Brand And Innovation Consultant2Woø Creative Coup Llc (Pronounced "Two") Dec 2020 - Apr 2024Founded 2WOØ Creative Coup LLC (pronounced "two") as a boutique brand, innovation, & marketing strategy consultancy. At our busiest I co-managed an on-demand team of 5 (strategist, designer, creative director, analyst) to solve brand strategy, innovation, & consumer experience challenges for PepsiCo, Facebook, Fastly, & MTV, & a variety of startups.Select Project Impacts:★ Spearheaded brand strategy foundation for Scotch Porter, including positioning, consumer tribe & design target, & brand voice for national media & retail channel expansion (Target/Walmart); helping achieve 70% revenue growth to $9.6MM in Q2 2023 & IRI designation as "the fastest growing male grooming brand within the US beard and hair care market"★ Led 350+ hours of ethnography, UX research, & analysis across the Meta family of apps (Workplace, Facebook, Instagram) to inform new product requirements & optimizations for the end-user experience; projects include Workplace EX/UX, FB Account Recovery, Instagram Compromised Accounts★ Partnered with Strategy Execs at ViacomCBS to co-produce the marketing plan & content strategy (e.g. creative team briefing & asset development) for 8 show launches across the Viacom network; Two documentaries earned 2022 Oscar nominations
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Global Lead, "Off The Eaten Path" Snacks, Global Foods GroupPepsico Jan 2019 - Nov 2020Purchase, New York, UsMy remit included leading a team of 20 cross-functional partners to scale Off The Eaten Path Snacks (OTEP) by developing global annual operating plans, solidifying the 3-year portfolio pipeline, & establishing a global communications architecture that aligns global consistency & local relevance.Core Problem to Solve: Align disparate global business sector interests in order to launch a unified & globally consistent brand – PepsiCo’s 1st in the plant protein category.Business Impacts + Results★ 1: Rollout OTEP in select retailers across 12+ priority PEP countries & deliver the digital-first “Keep Feeding Your Curious” communications campaign ★ 2: Preside over the brand identity & positioning overhaul & establish deployment guardrails across all touch points (brand purpose, architecture, design elements, tone, comms, tagline) for the re-launch & expansion ★ 3: Generated 205% growth & $41.2MM in global revenue within 1 year of launch, precipitating the acquisition of PopCorners (I drafted the global business case) -
Sr. Global Brand Marketing Manager, Global Foods Transformation TeamPepsico Feb 2017 - Jan 2019Purchase, New York, UsAs a manager on the Better For You Transformation team, I was asked to partner with global teams to establish more affordable & permissible snacking platforms for consumers around the globe across Frito-Lay’s global macro-snacking portfolio (Cheetos, Doritos, Fandangos, & Elma Chips).Core Business Problem to Solve: Futureproof global Frito-Lay products & equities by evolving brand positionings & product portfolios to account for health & wellness headwinds, demographic shifts, & changing attitudes towards snacking.Business Impacts + Results★ 1: Led the front-end innovation process & pipeline development for the Affordable Snacking Platform to identify white-space product & business model opportunities in Developing and Emerging Markets, leading to the launch of Fandangos 'Espiga' in Latin America★ 2: Spearheaded the foundational research to A) overhaul the Doritos brand positioning to "ignite bold self-expression" which continues to fuel global campaigns, & B) develop the 3-yr product pipeline, leading to the launch of Doritos Cool Burn in Eastern Europe & Doritos Stax more broadly
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Global Marketing Manager - Asia Pacific Lead, Global Beverages Group At PepsicoPepsico Nov 2015 - Jan 2017Purchase, New York, UsMy remit in this role was to lead our Asia Pacific beverage innovation agenda, as well as pioneer alternative methodologies & systems for where & how PepsiCo 1) listens to consumers, 2) actions feedback, & 3) problem solves in order to drive growth.Core Problem to Solve: Revitalize stagnant brand & product development processes in order to address deep-seeded consumer needs & ‘de-risk’ program/campaign launches.Business Impacts + Results★ 1: Generated $200MM in added value by recruiting & leading a team of 42 cross-functional partners & 10 agency partners to develop a next-generation Pepsi beverage using a bespoke sprint methodology; Personally presented weekly electronic & in-person bi-monthly updates to the PepsiCo Chairman & CEO, Indra Nooyi.★ 2: Pioneered an immersive consumer research & product development process with APAC regional team to drive deep consumer engagement for the creation, refinement, & validation of 20+ pipeline concepts, resulting in the adoption & commercialization of 2 new products for the Sting Energy Drink Brand (Q2 2018 launch).★ 3: Partnered with Black Swan to product manage & launch SONAR, a proprietary AI-powered insights tool that leverages Machine Learning & Large Language Models to evaluate campaign messaging & product positionings; Negotiated a 50/50 revenue split for white-labeled versions of the platform.
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Associate Global Marketing Manager, Global Beverage GroupPepsico Jun 2013 - Oct 2015Purchase, New York, UsIn this role I was charged with developing breakthrough platforms & standing up systems to leverage PepsiCo’s global scale to launch big bets & exploit whitespace opportunitiesCore Problem to Solve: Provide tangible value to business units & country teams skeptical of the new global operating modelBusiness Impacts + Results★ 1: Managed Mountain Dew's Kickstart Global Expansion, helping PepsiCo capture a $1.8B 3-Yr opportunity & move the first project through the PepsiCo Global Operating Model.★ 2: Led a cross-functional team across Global Design, Equipment R&D, Finance, Commercialization, & Public Relations to launch PepsiCo’s first solar powered vending equipment pilot program in 5 countries, including the development of a new business model & managing the program P&L; Earned 2015 Silver A' Design Award in Sustainable Products, Projects & Green Design.★ 3: Generated $38MM in incremental revenue from 5 SKU launches & packaging innovation across Pepsi & Mountain Dew (Pepsi Ole/Ginga, Mountain Dew Kickstart Blood Orange, Pepsi Axl Bottle innovation).
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ScholarThe Marketing Academy Oct 2018 - Jul 2019London , Gb★ Selected as 1 of 30 fast-rising marketing leaders for the inaugural 2018-2019 US class of The Marketing Academy Scholarship, a 9-month leadership program for associates across the marketing, advertising, and communications industries. Featuring 'money can’t buy' experiences & best in class content, this development program includes a powerful mix of mentoring, coaching & lectures delivered by world class CEO’s, CMO’s & business leaders from the US & the rest of the globe. -
Mba Business Development Intern, Advanced Technologies Initiatives GroupSrc Jun 2012 - Aug 2012North Syracuse, New York, Us★ Led a 5-man team of Research Scientists, Engineers, and Business Development Managers to develop a market entry strategy for a new Bio-nanotech Supply Chain Security system; Initiated a Voice of the Consumer Study and developed an Activity-Based Pricing model to identify a $5MM year 1 opportunity -
2011 Mba Brand Management Summer Associate - ListerineJohnson & Johnson May 2011 - Aug 2011New Brunswick, Nj, Us• Developed a 360-degree go-to-market strategy for a 2012 new product innovation, projecting $18M year 1 sales -
Marketing Consultant Via Johnson School Strategic Brand Management Immersion ProjectLevi Strauss & Co. Jan 2011 - May 2011San Francisco, California, Us★ Identified $331M opportunity for Levi’s in the footwear category by conducting competitive analysis, moderating 4 focus groups, and implementing a national survey that reached 700 potential consumers using SPSS and Qualtrics analytical tools★ Identified 3 new consumer segments, developed a marketing plan, and presented recommendations to CSO -
Uniworld Group Pre-Mba Strategic Planning Summer AssociateWpp May 2010 - Aug 2010London, London, Gb★ Collaborated with executives to finalize the FY 2011 Recruitment Advertising Plan★ Analyzed focus group research and conducted 30 one-on-one interviews to identify the US Marine Corps brand proposition for underrepresented minorities in support of Effie award winning “Real Talk” campaign -
Office Of Child Support Enforcement Special Projects Analyst, Business Analysis Evaluation TeamNyc Human Resources Administration Jun 2009 - May 2010New York, Us★ Managed launch of child support debt credit program by outlining workflows, partnering with fiscal, system, and legal teams to finalize operations, and designing a training module for 25 customer service representatives★ Led hiring process and designed training for 11 Child Support Specialists in support of $2.26M initiative to provide support services to low-income NYC parents, resulting in $157K in milestone claim payments -
ConsultantBreakthrough Marketing Technology, Llc Jan 2009 - Feb 2010Jersey City, New Jersey, Us★ Hired to support C-suite leadership in clarifying value proposition in web channels, conduct competitive analysis for 40 competitor sites, edit website copy, and liaise with search engine optimization specialist to design a user-friendly website. -
2010 Mba Prep FellowManagement Leadership For Tomorrow (Mlt) 2009 - 2010Bethesda, Maryland, Us -
Communications And Operations SpecialistThe New Teacher Project Consulting Firm Jun 2008 - Nov 2008New York, New York, Us★ Collaborated with 4-member team to coordinate the strategic direction of the Internal Hiring Support Center (IHSC) of the NYC Department of Education (DOE); supported 3,000 displaced teachers -
Nyc Teaching Fellow, Student Affairs Coordinator, Varsity Basketball Assistant CoachNew York City Dept. Of Education, Frederick Douglass Academy Iii Jun 2004 - Mar 2008New York, Ny, Us★ Raised class avg. score on 2005 NYS Grade 6 Exams 17 points, 5 points above school avg. and 17 points above the New York City average★ Developed advertising plan for school events, increasing participation to approx. 200 students and over 40% of staff for enrichment programming★ Led men’s basketball team to its first division championship, improving its record to 16-4 from 5-12 in ‘07
Derek Daniels Skills
Competitive Analysis
Leadership
Cross Functional Team Leadership
Market Research
Program Management
Marketing
Strategic Planning
Business Development
Research
Brand Management
Data Analysis
Analysis
Business Strategy
Management
Budgets
Business Analysis
Strategy
Advertising
Editing
Innovation
Marketing Strategy
Product Innovation
Social Media
Consumer Insight
Insight Generation
Brand Development
Fast Moving Consumer Goods
Microsoft Office
Brand Architecture
Concept Development
Project Management
Product Development
Design Thinking
Adobe Photoshop
Photography
Focus Groups
Go To Market Strategy
Growth Strategies
Co Creation
Derek Daniels Education Details
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Cornell Johnson Graduate School Of ManagementStrategic Brand Management -
Duke UniversityPublic Policy/Marketing
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Mercy UniversityEducation
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Fgv - Fundação Getulio VargasMba Study Abroad
Frequently Asked Questions about Derek Daniels
What is Derek Daniels's role at the current company?
Derek Daniels's current role is Global Marketing Innovation Director - OREO | Guest Lecturer - NYU Integrated Marketing | Ex-PepsiCo Global Marketing | Former Grade School Teacher.
What is Derek Daniels's email address?
Derek Daniels's email address is dd****@****inc.com
What is Derek Daniels's direct phone number?
Derek Daniels's direct phone number is +187074*****
What schools did Derek Daniels attend?
Derek Daniels attended Cornell Johnson Graduate School Of Management, Duke University, Mercy University, Fgv - Fundação Getulio Vargas.
What skills is Derek Daniels known for?
Derek Daniels has skills like Competitive Analysis, Leadership, Cross Functional Team Leadership, Market Research, Program Management, Marketing, Strategic Planning, Business Development, Research, Brand Management, Data Analysis, Analysis.
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