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A User Experience leader with over 25 years of industry experience. Design focused with an in-depth understanding of the end-to-end process. My wealth of experience has allowed me to build successful UX design & research teams and coordinate the creation of simple and streamlined experiences. Clients:In-house - Virtuoso, Aviva, Burberry, Expedia, Intu shopping centres, and the Chartered Insurance InstituteAgencies - NTTData, SapientRazorfish, Addison Group, VML, Rufus Leonard, LBi, R/GA, Splendid Unlimited, and Albion London
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VirtuosoNewcastle, Gb -
Head Of UxVirtuoso Jan 2021 - PresentLondon, London, Gb -
Lead Experience DesignerNtt Data Uk Nov 2019 - Dec 2020Madrid , Es -
Owner And Ux ConsultantAthenemedia Ltd Mar 2011 - Nov 2019
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Paternity LeaveAthenemedia Ltd Jan 2018 - Feb 2018
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Lead Ux - FreelanceVmly&R Oct 2019 - Oct 2019New York, New York, Us -
Ux ConsultantJuice Moving Images Ltd Jul 2019 - Aug 2019Faringdon, Oxfordshire, GbProvided UX expertise to this small but fantastic agency for two projects for one of their major clients. The first was to provide full UX support, including workshops, flows wireframes and documentation for the R&D phase (discovery) of a new tool. The second was providing UX consultation on a small but brilliantly useful tool for the same client; involving sense-checking the proposal and providing a UX rationale for the tool. -
Lead Ux Consultant (Interim Head Of Ux)Zoopla Feb 2018 - Jun 2019London, England, GbI managed the team of UX Designers (ranging from mid-weight to lead), with duties including leadership and mentorship as well as their 1:1 appraisals and mid-year reviews, counting towards their annual bonus. I championed and set in motion initiatives in:- "True" Mobile First design- Inclusive design - Designing for the errorsMy biggest achievement during my time was successfully arguing for the promotion of a mid-level UXer who had demonstrably been operating at the senior level (as defined by the internal career matrix) and after much back-and-forth, was successful in him being promoted mid-cycle; something that neither of the previous managers had been able to achieve. In addition, I worked on a number of projects on both the consumer and commercial sides of the business. -
Lead Ux - FreelanceVml London Sep 2017 - Dec 2017Worked on improvements and optimisations of the Online Booking System on the Ford website to increase engagement and conversion and stem the 84% drop-off from the first form page and less than 1% completion.For this I took the two existing (and separate) form journeys and condensed them into one unified system; reduced the steps to their minimum and brought in a single-action focus to the journey.Assets produced included full happy and unhappy path user flows and a functional Axure prototype.In addition I held regular client presentations and workshops and consultation with the IT team to ensure smooth development.This has gone into development and will be launched in the first half of next year.Also worked on a functional Axure prototype for a new version of the owners logged in experience.
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Lead Ux - FreelanceSapientrazorfish Aug 2017 - Sep 2017New York, Ny, UsThis role focussed on people management, which is an area I absolutely love. It involved shepherding a couple of tools for a major banking group across 3 of their brands.I managed a small but fantastic group of UX and UI designers. Together we have successfully propelled these tools to their initial finishing line; ux and design signed off by the stakeholder and a prototype ready for the first round of user testing. My collaborative management style meant that I was able to take the pressure off the team by creating a high level functional spec to aid the delivery to the build partner on top of managing their workloads and ensuring they hit their deadlines.Oh yes, and plenty of meetings and fire-fighting 😁Holiday cover -
Senior Ux Designer - FreelanceAddison Group London May 2017 - Aug 2017London, GbWorked on a site unifying the corporate and B2B sites into one unified message for a global thread manufacturer.Worked on a number of pitches. -
Senior Ux Designer - FreelanceVml London Jan 2017 - Apr 2017Worked on the second iteration of the Bentley Gigapixel campaign site.Worked on a pitch for an insurance company for an innovative IoT app.Worked on improvements and optimisations of an automotive app.
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Senior Ux Designer - FreelanceSpace01 Nov 2016 - Jan 2017Guildford, Surrey, GbWorked on wireframes and flows for a new IFA-focussed Insurance company. -
Senior Ux Designer - FreelanceAviva Oct 2015 - Nov 2016London, GbThe Aviva Community Fund offers support and funding to inspirational local projects in communities. Entering its second year in the UK and its inaugural year in a number of other countries my tasks were to:- Produce complete wireframes for the current implementation of the site in all breakpoints- Conceive and wireframe improvements to the site in line with business requirements borne out of customer feedback; for all the locations it operated in- Provide tangible improvements to the user experience (working closely with the designer and BA) over and above the feedback requirementsAdditionally I re-architected the backend administration site used by the global admins of ACF and created a completely online project moderation site allowing in-house and third party moderators to effortlessly moderate the community projects. The judging system is being created as an online-offline hybrid for this year with the view to move it fully online next year.Latterly I was involved in strategy and documentation for an innovative Smart Home initiative. -
Senior Experience Designer - FreelanceR/Ga Aug 2015 - Sep 2015New York, Ny, UsWorked on documentation for a responsive, multi-language website for a mens grooming and styling range. -
Lead Ux Designer - FreelanceSplendid Unlimited Jan 2014 - Jul 2015London, England, GbLead UX for a large client, overseeing and assisting with all projects from scoping, resourcing and budgeting to leading the work teams. Managed teams ranging from 2 to 4 people depending on the size and complexity of the project and in creative partnership with the Lead Visual Designer.Also worked on various pitch and project work for a number of their other clients. -
Senior Ux Architect - FreelanceRufus Leonard Nov 2013 - Jan 2014London, GbUX re-architecture and re-design of the bounty.com site focusing on the community and offers & products sections. -
Lead Ux - FreelanceKbs Albion Sep 2013 - Nov 2013London, Greater London, GbWorked on projects for Comparethemarket.com and an innovative geo-based lotto company. -
Ux Designer - FreelanceIntudigital Dec 2012 - Aug 2013Responsible for re-architecting, harmonising and re-designing the intu-owned shopping centre sites with an additional transactional e-commerce layer to make the UK's first multichannel transactional shopping centre.Scoped and provided UX and design for the internal CMS solution that drives the site.
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Ux Architect - FreelanceBurberry May 2012 - Dec 2012London, GbUX for Burberry internal communication site across desktop, tablet and mobile.UX for various sections of the burberry.com site.Involved in the initial requirements gathering for the re-organisation of the intranet.Involved, along with a PM, with providing UX feedback on the project briefing system and creating workflow diagrams with the view to creating an idealised end-to-end workflow to align with a new briefing tool. -
Ux Designer - FreelanceChartered Insurance Institute Aug 2011 - Apr 2012City Of London, England, GbThe Chartered Insurance Institute (CII) is the professional body and the de-facto standard of excellence for the insurance industry. Their qualifications and designations engender trust and excellence for practicing professionals, highly regarded throughout the world.Responsible for re-architecting and re-designing the CII site to move it on from an organically grown and un-focused site to one that is user-focused and relevant to the site's audience. Performed a content audit, ran internal key stakeholder interviews, developed a new site map, wireframes, designs and style guide. -
Senior Designer - FreelanceLbi Jun 2011 - Aug 2011London, London, GbWorked as lead designer on the web application process for a new credit card project for Capital One, working closely with the client and the internal team (Art Director, EAs, Copywriter, Project manager and Account Director).In addition, worked as a Senior Designer in the BT Business team on the re-design of the BT business site. -
Ux Designer - FreelanceExpedia Mar 2011 - Jul 2011Seattle, Wa, UsHired to work alongside the Lead UX / Creative Director and Head of Production on various projects including: German & French 3rd Party Partners paths:Taking the findings of the user testing of the German 3rd Party Partners path, applying UX changes and optimisations and providing redlines for the development team. Following on from the German 3rd Party work, provided a functional prototype of the French path along with other testing materials in order for the company to conduct user testing on this new path.SEO pages:Provided wireframes and UX improvements for existing and new SEO destinations pages. Following positive client feedback I have also provided final designs for production.My Expedia:Provided concept scamps for UX improvements to the My Expedia (itinerary and account details) section of the site. Additionally, pitched to the client an itinerary/trip based mobile app with pitch document and concept design / UI scamps which was very well received internally. Template alignment:Tasked with bringing promo pages (non-booking path pages) into line with Expedia's global brand style. The client wished however, to push this a little further to move them away from standard list tables and emphasise certain page/navigation elements to improve overall user experience. -
Senior Web DesignerScee Ltd. Jan 2002 - Mar 2011Senior Web DesignerResponsible for User Experience Design / Conceptual Design / Art Direction / Lead Design for key company websites and systems including: – PS3 optimised PlayStation Portal site – PlayStation Android/iPhone app initial concept work – eu.playstation.com (Europe-wide consumer facing site for PlayStation Portal) – SCEE Corporate Site (no longer active) – Third Party Relations Intranet – Flow (Content Management system used to power eu.playstation.com).PlayStation Android / iPhone App: Responsible for initial conceptual and UX design. The work done has been used as a basis for SCEE to pitch out the project to external agencies. Subsequently worked as client-side Art Director working closely with the agency employed to design and build the app. Fully involved in brand adherence, branding liaison and part of the client-side working group shaping the specifications and requirements. PS3 optimised PlayStation Portal: Responsible for conceptual and UX design as well as being on steering group. Although this is a 'browser site' it has been designed to function and feel more like an application necessitating strong and clear interface design. Created full icon library and visual vocabulary and full set of wireframes. eu.playstation.com: Duties ranging from incremental re-designs upon joining the company, through to art directing in collaboration with a number of agencies to conceptual/lead design for the forthcoming re-design with the design now fully in-house. On all working and Sprint planning groups as lead designer for regular functional additions and improvements to the site; being instigated through the Agile methodology. Implemented corporate branding guidelines either as a brand guardian or by creating style guides and identities for internal departments and systems. Created a number of campaign sites for Brand, 1st party PlayStation games and developer events.
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Web Designer / Creative Production ManagerDigital Channel Partners 2000 - 2001As Creative Production Manager: Responsible for the running of the User Experience Division and the day-to-day running of the creative studio. Led and managed the Method team, being responsible for the User Experience Method and key deliverables. As Web Designer: Responsible for the conceptual and production design of a number of Irish-based offerings, ranging in size from new 'dot com's' to large insurance and investment providers.Selected clients included: Dresdner-Kleinwort Private Bank, Bank of Ireland along with a number of Irish SME's and start-ups.
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Web DesignerBusiness Europe 2000 - 2000Responsible for the conceptual design of the Sunday Business web presence proposal working closely with the management, editorial staff and other members of the creative team. I was also a part of a creative team that deployed a successful portal for Small to Medium Enterprises (SMEs).
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Web DesignerLe Internet Solutions Ltd. 1998 - 2000Responsible for leading the design and implementation of client sites through all the stages of the project, from the initial concept pitch, through to build and delivery and was a primary point of contact for the client. I worked with a range of clients from SMEs to entertainment offerings to major charitable events.
Damien Pascoe Skills
Damien Pascoe Education Details
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Kingston UniversityCell & Mollecular Biology
Frequently Asked Questions about Damien Pascoe
What company does Damien Pascoe work for?
Damien Pascoe works for Virtuoso
What is Damien Pascoe's role at the current company?
Damien Pascoe's current role is Head of UX at Virtuoso.
What is Damien Pascoe's email address?
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What is Damien Pascoe's direct phone number?
Damien Pascoe's direct phone number is +178789*****
What schools did Damien Pascoe attend?
Damien Pascoe attended Kingston University.
What skills is Damien Pascoe known for?
Damien Pascoe has skills like User Experience, User Interface Design, User Interface, Web Design, User Experience Design, Information Architecture, Mobile Applications, User Centered Design, E Commerce, Wireframes, Seo, Interaction Design.
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