I am an experienced Product Marketer and dedicated leader with over three years of experience in B2B SaaS demand generation. Adept at identifying opportunities to maximize revenue through strategic GTM strategies and successful product launches. I have a proven track record in account-based marketing, A/B testing, and digital marketing, with a robust ability to manage campaigns and analyze data for data-driven decision-making. In my corporate roles, I have played a pivotal role in developing in-app ads and milestone/ triggered email campaigns at IBM, effectively enhancing PLG efforts. These initiatives have significantly contributed to upselling and cross-selling opportunities. My experience extends to managing SEM and PPC campaigns with high click-through rates, overseeing substantial advertising budgets, and creating marketing dashboards that drive actionable insights.I am proficient in a range of marketing tools, including CaliberMind, Google Analytics, Google AdWords, HubSpot, Marketo, Salesforce, and more. I excel in managing vendor relationships and collaborating across teams to drive growth and optimize marketing efforts.In addition to my corporate experience, I am the founder of BEMBA, a marketing agency dedicated to advancing and expanding small to mid-level Black and African enterprises through sustainable growth strategies driven by market intelligence, creativity, and data-driven decision-making. At BEMBA, we focus on attracting, nurturing, and retaining exceptional talent, embracing technology, and fostering innovation while contributing to the prosperity of Africa and Africans, both at home and abroad.