Djene Kaba Email & Phone Number

United States

Product Marketing Manager specializing in content strategy. Leading efforts to leverage Segment and Amplitude data for creating milestone and trigger-based in-app ads and notifications via WalkMe, enhancing upselling and cross-selling opportunities. Designed and deployed advanced email nurture campaigns in Marketo to maximize PLG. Developed onboarding email nurture programs for new product tiers using Marketo.

United States

Lead Content Strategist and Founder of BEMBA, overseeing the development and execution of content strategies that drive growth for small to mid-level Black and African enterprises. I lead a team in creating data-driven and creative marketing campaigns, utilizing market intelligence to foster sustainable growth. My role involves attracting, nurturing, and retaining exceptional talent, embracing innovative technologies, and ensuring that our efforts contribute to the prosperity of Africa and Africans, both at home and abroad.

Remote(Us)

Managed SEM and PPC campaigns, achieving average CTRs of 7.7% for PPC, 12% for search, and 1.3% for display. Created LinkedIn social media content and conducted A/B tests with diverse messaging. Supervised a substantial monthly budget for display advertising in RollWorks, achieving a 700% increase in deal size. Developed multitouch attribution reporting in CaliberMind and provided comprehensive reports on webinars, social content, paid ads, organic search, and form conversions. Coordinated between sales operations and CaliberMind teams to ensure timely data delivery, implementation, and training.

Remote(Us)

Developed and maintained marketing dashboards and reports to track KPIs and provide actionable insights. Enhanced data optimization for scalability, segmentation, and lead management in HubSpot and Salesforce. Managed vendor relationships for effective collaboration and timely delivery. Analyzed data from RollWorks, Google Analytics, and AdWords to optimize targeting and messaging, successfully reaching 65% of the target audience for each campaign.

Houston, Texas, United States

Coordinated the entire event planning process, from concept to post-event evaluation. Managed logistics, vendor relations, and promotional materials production. Negotiated contracts with caterers, decorators, and entertainment providers to ensure quality service within budget. Created Excel reports to monitor budgets, track expenses, and provide financial updates to clients and management.

Houston, Texas, United States

Conakry, Conakry Region, Guinea

Collaborated with senior management to enhance brand development, design advertising campaigns, and formulate marketing strategies. Led print and digital marketing efforts, including content creation and conceptualization. Supervised and optimized the company’s social media presence, adjusting outreach strategies for maximum impact.