• Management & supervision of domestic and international sales representation groups, providing materials, information, monitoring performance in front and backlist sales, updating sales data, gathering feedback, providing leads, interaction and monitoring of key accounts, co-op strategy, sales report analysis, inventory and reprint management• New title development and positioning, marketing and sales strategy, print recommendations, sales projections• Co-edition rights and foreign… Show more • Management & supervision of domestic and international sales representation groups, providing materials, information, monitoring performance in front and backlist sales, updating sales data, gathering feedback, providing leads, interaction and monitoring of key accounts, co-op strategy, sales report analysis, inventory and reprint management• New title development and positioning, marketing and sales strategy, print recommendations, sales projections• Co-edition rights and foreign edition licensing management: pricing, selling, contracting, transferring materials, billing• Development of sales materials for consumer and resale customer use – seasonal catalogs, tipsheets, other peripherals• Senior management staff /cross-departmental work; supervise bookstore team• Special market direct sales; representation at trade and photography conferences Show less

• Key Account Manager: national book trade, major merchandisers, channel distributors, and national art/crafts retailers• Achieved substantial growth in most key accounts and opened profitable new business opportunities.• Account base included: Barnes & Noble, B&N College, Baker & Taylor, YBP Library Services, Michaels, Jo-Ann, A.C. Moore, Hobby Lobby, Aaron Brothers, Urban Outfitters companies, and specialty national wholesalers• Product manager: arts, crafts & design•… Show more • Key Account Manager: national book trade, major merchandisers, channel distributors, and national art/crafts retailers• Achieved substantial growth in most key accounts and opened profitable new business opportunities.• Account base included: Barnes & Noble, B&N College, Baker & Taylor, YBP Library Services, Michaels, Jo-Ann, A.C. Moore, Hobby Lobby, Aaron Brothers, Urban Outfitters companies, and specialty national wholesalers• Product manager: arts, crafts & design• Territory sales: Servicing accounts in New England, New York and Mid-Atlantic, hiring and managing commission sales groups for trade and special markets• Academic sales & marketing, library accounts, educational accounts• Spearheaded gift marketing initiative• Reintroduced British Imprints to major national accounts Show less

• Retail operations guru• Overseeing and improving retail systems, including point of sale system (Booklog) • Inventory management• Opened new retail store in Los Angeles • Staff training and development• Promotion and marketing • Special events and sales

• Represented major international art publisher in the Northeast & Mid-Atlantic regions – 100+ accounts• Increased sales substantially, causing territory to be divided within a year• Managed major national accounts & wholesalers: Barnes & Noble, Virgin, Baker & Taylor, Bookazine• Expanded accounts to include nontraditional and specialty markets, Web retailers, buying clubs• Increased sales through public relations, events, marketing, promotions, and analysis• Consulted in… Show more • Represented major international art publisher in the Northeast & Mid-Atlantic regions – 100+ accounts• Increased sales substantially, causing territory to be divided within a year• Managed major national accounts & wholesalers: Barnes & Noble, Virgin, Baker & Taylor, Bookazine• Expanded accounts to include nontraditional and specialty markets, Web retailers, buying clubs• Increased sales through public relations, events, marketing, promotions, and analysis• Consulted in the development of new series and book projects• Brand ambassador – increasing Taschen’s visibility throughout the market• Worked closely with a small and diverse team, both in the U.S. and internationally Show less

• Reorganized museum store in leading contemporary art museum• Instituted artists and authors series• Buying, merchandising, sales, promotion, marketing, planning, and supervision• Publishing and marketing consultant for ICA publications

• Wrote regular content, edited and initiated features for major Web site at MIT< http://alum.mit.edu >• Member of team which launched newly reorganized and redesigned site• Edited Web magazine openDOOR and opinion column What Matters• Served on Association’s Communications Strategy Team• Regularly initiated features for MIT’s main home page < http://web.mit.edu >• Public relations, communications, marketing, promotions, and analysis

• Launched “Safari: O’Reilly Books Online”—an online electronic reference collection of leading O’Reilly books• Developed comprehensive marketing plan for Safari• Coordinated marketing and promotional efforts throughout the company, including both U.S. and international offices, across other divisions, and through email, direct mail, exhibits and public relations• Represented and demonstrated Safari at major national trade and library shows• Developed creative collateral… Show more • Launched “Safari: O’Reilly Books Online”—an online electronic reference collection of leading O’Reilly books• Developed comprehensive marketing plan for Safari• Coordinated marketing and promotional efforts throughout the company, including both U.S. and international offices, across other divisions, and through email, direct mail, exhibits and public relations• Represented and demonstrated Safari at major national trade and library shows• Developed creative collateral materials, branding, and advertising• Developed comprehensive competitive analysis• Spearheaded library and corporate marketing strategy• Led marketing efforts to integrate Safari into a new multi-publisher joint venture• Quickly integrated into all areas of a diverse company, including Conferences and O’Reilly Network Show less

• Developed and implemented regularly updated Web features content• Created marketing and sales plans for electronic products, including implementation of early real-time e-commerce• Liaison between two divisions’ marketing departments and Digital Projects Laboratory (DPL)• Lead cross-divisional team marketing efforts for launch of MIT CogNet < http://cognet.mit.edu/ >, an early example of social media and online community• Set business and pricing model for both… Show more • Developed and implemented regularly updated Web features content• Created marketing and sales plans for electronic products, including implementation of early real-time e-commerce• Liaison between two divisions’ marketing departments and Digital Projects Laboratory (DPL)• Lead cross-divisional team marketing efforts for launch of MIT CogNet < http://cognet.mit.edu/ >, an early example of social media and online community• Set business and pricing model for both individual and site license versions of online products• Collaborated closely with a variety of employees across departments and divisions• Conceptualized, edited, and project managed major Web features, e.g.:< http://robosapiens.mit.edu >• Planned transition to a new catalog Web site, including the move of all Web site content responsibilities from the DPL to the marketing department• Active in team effort to build a comprehensive intranet• Served on Press-wide Staff Development Advisory Group• Actively involved in publishing decisions as a department managerwith shared responsibility as Reprint Paperback Editor:• Acquired reprint paperbacks, bringing several important books back into print and initiating new series Show less

• Achieved over 350% cumulative sales growth FY84-99; 15% average annual increase• Expanded store to twice its original size• Initiated branding approach to marketing strategy, early email & Web marketing: books@mit—an email address with a market position authors@mit—a nationally-recognized reading series cosponsored with MIT Libraries• Expanded previously MIT Press-only store to include complimentary publications from other publishers• Created highly profitable… Show more • Achieved over 350% cumulative sales growth FY84-99; 15% average annual increase• Expanded store to twice its original size• Initiated branding approach to marketing strategy, early email & Web marketing: books@mit—an email address with a market position authors@mit—a nationally-recognized reading series cosponsored with MIT Libraries• Expanded previously MIT Press-only store to include complimentary publications from other publishers• Created highly profitable temporary annex store, run concurrently for 13 months• Planned and managed increasingly complex business operation, including: sales projections, front list buying, and transition from part-time student help to level of 6.5 FTE• Developed Web site as well as regular e-mail and Usenet promotions• Nurtured and maintained strong relations with diverse customer base, academics, scientists, business professionals, students and the general public• Created and managed massive “warehouse” sales and annual in-store sales• Designed most advertising and promotional materials• Developed team-approach to buying and day-to-day operations management• Early Internet “evangelist,” serving on Director’s special Web task force• Actively participated in various publishing efforts and special projectswith shared responsibility as Special Sales Manager, 1984-89:• Developed and executed sales and marketing plans for special market titles• Substantially increased sales for several special market titles• In-house sales manager for remote and speciality accounts Show less