• Built, launched, and optimized 10 new supplement offers in 2023. Advanced products through New Product Optimization process based on CPA, CPM, ROAS, and other performance metrics.• Established Amazon and eCommerce department and led it from zero to $50,000 per month in sales on average.• Optimized cumulative conversion rate by +394% across entire supplement portfolio in Q1 2024.• Increased customer monthly recurring revenue in Speed Burn Club Members by 355%, from $33 per customer to $117 per customer, through price testing and testing additional benefits for customers.• Created retention report, LTV report, Split Testing tool report, and many others collaborating with data department. Analyzed reports to drive marketing decisions.• Created innovative SEO campaigns that increased website traffic by 4x in the first year.• Increased SMS Marketing Revenue from effectively $0 to $12k per month.I pride myself on creating and managing top teams to tackle complex problems and craft superior results.

• Increased conversion rate on probiotic supplement eCommerce page by 81% and increased expected value by 342% through multi-variate "mega split test."• Designed and executed over 100 split tests on different parts of the sales funnel. Increased CVR by over 28% on average for entire tenure.• Analyzed web traffic metrics to evaluate the effectiveness of content initiatives and adjust accordingly.• Optimized blog posts using SEO best practices to drive organic traffic growth. Grew ancillary site to five-figures of monthly profit.

• Developed, implemented and monitored content marketing campaigns across multiple channels including email, social media and website.• Conducted keyword research to identify topics that would generate maximum engagement on target audiences.• Optimized revenue generation from SEO efforts, going from nothing to $41,000 in monthly revenue in the first 7 months of niche website operation.• Negotiated payouts and content traffic rates with B2B Affiliate Partners.

CEO and Writer at my own copywriting / freelance writing / publishing company

I edited the email newsletter for How to Break 80, a major online golf improvement company, that goes out to tens of thousands of golfers each week. I've also written numerous sales materials and pages for HTB80, and I've overseen several promotions and email campaigns for the site.I also spearheaded our campaign to syndicate the newsletter to numerous other outlets--a challenging (but rewarding) major project in its own right!

I covered the St. Louis Rams daily for the entire 2011 NFL season. I averaged 15,000 words per week of content on the website, conducted interviews with players and team officials, gathered quotes, and built a robust social media platform from scratch. I also made several weekly radio appearances on numerous shows on 590 AM "The Fan," and appeared as a guest on shows in Baltimore and Arizona to preview Rams games.Since the 2011 season, I have done a good amount of freelance work for insideSTL and CBS Sports 920 AM, the newly-affiliated radio station. I have covered two Super Bowl media weeks (47 in New Orleans and 49 in Arizona), written weekly postgame columns, and guest-hosted on a bunch of shows when they need someone to fill in. As a result, I have extensive on-air radio experience, and experience as an article writer, columnist, interviewer, and beat reporter.

Hunt to Read was a book marketing and data/analytics company that aimed to connect authors with potential readers. I gained extensive experience in sales and marketing, copywriting, project management, content marketing, and even some tech skills like html and basic CSS. Unfortunately, my business partner obtained employment elsewhere and we had to shut down the website since he handled the tech side of things. Still, I learned a TON from trying to get a startup off the ground and build a community around it.

Associate in the Environmental and Antitrust Client Service Groups. Wrote a research letter to an enforcement agency that was instrumental in the agency dropping a six-figure enforcement action against the client. Crucial part of the team that averaged an over-50% reduction in FAA Notice of Proposed Penalties for firm clients.