Debbie Gese Email & Phone Number

Kennewick, Washington, United States

Beaverton, Oregon

• Design and maintenance of WordPress website (leanpath.com) and client portals (Aramark, Google, IKEA, Sodexo).• Brand Manager – implemented new brand design across company, creating templates, icons and supporting artwork. Converted existing company documentation to new brand look and feel.• Designed Instagram visual style and templates.• NPI (New Product Introduction) team member for introducing new products and features.• Design support for ABM (Account Based Marketing) efforts with targeted translated/localized materials, email marketing, landing pages, sales presentations and proposals for RFP response materials.• Active member of design team for UI/UX of Leanpath Online (SaaS solution) for design patterns and user experience. • HubSpot marketing automation administrator for blog, email marketing, landing pages, newsletter.• Established documentation control and distribution system for marketing materials and training/coaching materials.• Global event support through booth design elements, sales materials, email marketing and support.

Tigard, Or

• Vet and implement PRM SaaS solution for sales pipeline management, training and sales enablement.• Created visual style for WordPress home page rotating banners, industry solutions and support sections, landing pages, infographics, and digital/print content to support company’s three brands; Sonetics, Flightcom and Firecom.• Design email templates and execute marketing automation inbound/outbound campaigns to generate qualified leads (IQL, MQL, SAL) across all brands.• Brand Manager – responsible for monitoring and enforcing brand standards and company trademarks.

Hillsboro, Or

• Strategic planning, content development and creation of blog, digital assets and landing pages to support inbound/outbound campaigns for web and social media channels (Facebook, Twitter, LinkedIn) to increase thought leadership, recruit and support channel partners and generate leads for installer network.• Design ABM email automation campaigns for military, government, utilities and large commercial customers to educate, inform and nurture during long sales cycles.• Designed and built kiosk app (Windows) to educate channel partners and customer prospects on SolarWorld value propositions, product and service offerings. Used at tradeshows for lead capture and in the office lobbies for tours.• Designed and built sales enablement app for iOS/Android/Windows tablets for use by the Authorized Installer network when meeting with homeowners and commercial businesses to help sell and demonstrate the value of SolarWorld solutions and services.• Collaborate with product managers to execute go-to-market (GTM) strategies for new product introductions.• e-Commerce site administrator creating items, digital assets and fulfillment coordination with external vendor.• Exhibition and event support including signage, large format graphics, roll-up banners and collateral.• Design and messaging of brochures, videos, ads and print collateral to support B2B/D2C marketing campaigns, coordinate projects and budgets with external copy writers, video, drone and photography agencies, printers and brand merchandise vendors.

Hillsboro, Or

• Maintenance of company website utilizing Sitecore CMS.• Email marketing automation design and execution – lead generation / customer nurturing / brand awareness / thought leadership / partner recruitment campaigns / monthly newsletter.

Eugene, Or Usa

• Collaborated with product managers to develop and execute global go-to-market (GTM) product introduction strategies and campaigns, sales collateral, messaging and content to launch new products and maintain portfolio of up to 50 products• 3D product renderings and animation for video production• Designed and built multiple Sales Enablement Apps for iOS tablets using AEM Mobile to communicate and educate sales and channel partners on company’s value propositions and product offerings • UI/UX design for Android based mobile computers and Windows desktop application• Graphic design of marketing collateral in (12+) languages to support new product introductions, global sales, channel partners and field marketing organizations• Maintained multi-lingual website CMS (content management system) and user database for partner portal

Eugene, Or

• Responsible for website architecture, UI/UX design, digital assets and content development of company website, microsites, landing pages, partner portal and company intranet in multiple foreign languages• Collaborated with product managers to develop and execute global go-to-market (GTM) product introduction strategies and campaigns, sales collateral, messaging and content to launch new products and maintain portfolio of up to 50 products• Led and delivered on-time two separate re-branding initiatives; first to migrate all PSC web sites and marketing collateral to Datalogic brand, second to establish new brand identity for Datalogic Scanning division• Launched social media platforms for business – developed editorial calendar for content postings (Facebook, LinkedIn, Twitter). Launched and maintained YouTube channel • UI/UX design and digital assets for web applications and web services in conjunction with IT web developer, 3rd party developers and on-site SAP contractors to support business initiatives • Google Analytics for web traffic analysis and SEO across web sites• Supervised external agency to strategize, execute and monitor Google Adwords campaigns• Maintained multi-lingual website CMS (content management system) and user database for partner portal• Managed web servers and domain assets• Email automation – lead generation, B2B channel promotions, monthly newsletter • Graphic design of sales collateral and product data sheets in (12+) languages to support product portfolio

Eugene, Or

• Responsible for website architecture, UI/UX design, digital assets and content development of company website, microsites, landing pages and partner portal• Localized company web presence to include multiple languages and geographies• Designed, built and launched company Intranet. Collaborated with individual departments for requirements, needs and desires• Managed web servers and domain assets• Email automation – lead generation, channel promotions, monthly newsletter