• Led marketing strategy and campaign development for paid, owned, and earned tactics for leading edge pharmacy product for high volume users• Established updated value proposition, for newly acquired business unit, leading to updated best in class B2B and B2C marketing materials and sales story• Executed multi-channel marketing campaign to launch new service, doubling awareness of new pharmacy service in high volume, high competition market.• Managed engagement and execution of acquisition and engagement activities for 40,000 retail events on behalf of client partners across 9,700 retail locations• Developed onboarding curriculum and program for best in class colleague onboarding development program• Develop and execute marketing solutions focused on supporting health plan partner member acquisition and retention goals • Establish and nurture partnerships with internal stakeholders such as Operations and Payer Relations to ensure Enterprise alignment• Execute marketing tactics across multiple marketing vehicles including (but not limited to) direct mail, print, email, digital media and event marketing• Create business briefs and manage the creative process with internal cross-functional teams and external agency partners to ensure timely delivery of marketing materials• Track, evaluate and communicate key consumer insights, industry trends and program performance• Interpret and analyze program performance using ROI model • Manage program expenses to ensure programs come in on budget• Oversee marketing budget including, forecasting, monthly reconciliation and invoice processing

• Analyzed market trends and customer engagement • Interfaced with Utility program sponsors to troubleshoot customer/program issues • Developed 75+ campaigns (Identify targets, create literature, establish timeline for completion) leading to 20% sales growth.• Generated energy efficiency leads for RI, MA, NY o Numerous presentations at conferences, and industry events• Developed and maintained new media presence (Twitter, Facebook) leading customers and potential B2B partners to connect via the web• Designed digital and print advertising and promotional materials (trade shows, direct mail)

• Top 2 “rookie” sales performer across all of Major League Soccer, with respect to group saleso Sold over 9,000 group tickets at 21 soccer events • Managed a sales territory of over 30 cities and towns.o Market, develop and coordinate group outings for corporate, non-profit, affinity groups

*Developed content for a series of 15 national training programs comprised of over 400 sessions, attended by 4,000+ members of nation’s largest fraternity*Recruited and trained 400 volunteers including, Fortune 500 senior executives, company presidents, and independent business owners, to serve as faculty for programs*Reinvigorated “Balanced Man” initiative, organization’s capstone development program, featured on Today Show, Good Morning America, and in Time Magazine*Planned, organized and executed fraternity’s bi-annual convention Five day event with 175 programs for 1,500 alumni and undergraduate attendees*Managed a program planning team of 50 located throughout the United States*Developed, sold, and managed $2.4 million leadership initiative budget – largest in organization’s history *Increased chapter implementation 22% of cutting edge “Balanced Man” professional development program