Daniel Gustafson Email & Phone Number

Responsible for Global Digital Marketing, Global Brand Websites, and North American Customer Relationship Management.

Auburn Hills, Michigan, United States

Responsible for North American Digital Marketing, Brand Websites, and Customer Relationship Management.

Provide technical direction and creative vision to drive ideation, creation, and development of marketing technology solutions to match client requirements and business needs. Build, mentor, and lead multidisciplinary global teams managing data operations, software development, quality assurance, and UI/UX design. Recognized as one of the few external agencies privileged with supporting and creating content on-premise at brand site.Enhanced marketing platform increasing customer engagement communication and customer satisfaction from low to high.Provided branding and creative innovation, audience segmentation, and pricing structures for automotive dealership to manage and control outbound communications, improve customer retention, and increase profitability.Designed and launched successful live-stream solution for domestic automotive brand to educate new owners on product features and capabilities. Developed digital marketing application enabling automotive dealers to customize print brochures and order online.Increased revenue with dealer subscription program enabling larger brochure print quantities.Redesigned financial portals for OEMs to improve customer engagement and increase overall customer brand satisfaction.

Auburn Hills, Mi

Collaborated with product owners to analyze and design business requirements. Translated business requirements into technical specifications. Supported applications through workflow customizations, end-user guidance, and maintenance. Maintained functional and technical knowledge of customer engagement applications. Led team of teams of developers, analysists, and application managers with an overall budget of $3.3M.Realized $1.8M savings annually by transitioning external projects from outside agencies to internal, offshore teams resulting in increased accountability to brand partners and reduced costs.Led Data Management Platform (DMP) initiative enabling strategic ad purchases with less spend. Achieved return on investment within 6 months and realized $1.4M expense savings.

Farmington Hills, Mi

Established vision and roadmap for software innovation by building industry-leading solutions for clients. Developed high-quality and effective software organization through hiring, training, mentoring, goal setting, and recognition. Stayed current on evolving platforms to deliver viable technologies resulting in brand-loyal customers.Transformed agency from print and direct mail marketing firm to digital platform footprint, linking clients to consumers and building awareness and engagement.Built interactive mobile app to augment in-store brochure content increasing customer visits and growing sales.Created marketing interactive social media ads boosting traffic and growing sales for fashion brand.Developed first sales CRM for import brand by emailing potential new customer’s national sales offers and unique incentives to become Inner Circle members.

Manage client relationships as related to technical integration with user interface and server side architecture. Architect and build content management system which enabled much more efficient use of web content across multiple sites and deployed through an advanced commercial platform.Direct cross discipline teams to provide technical direction, guidance, and contribute directly to interface design and implementation.Manage and develop many unique award winning interactive online experiences.

Collaborate with the creative team and back-end developers to translate visual designs, user experience flows and content into functional and engaging interfaces for client projects.Design and develop many internal tools used to increase the speed to market of client content, while reducing time spent on producing web content.Develop and test client side interface implementations for conformance to creative and development specifications.

Conceptualize, animate, and program highly interactive promotions, games, and rich internet applications.Work closely with project managers, software engineers, and designers to implement dynamic web site experiences for clients.Rapidly build promotion based web experiences to gather data for clients and provide positive brand experience for end user.Propose project plans and programming estimates for software development projects.Lead development teams in creating new software architecture applications.

Design and develop single and multiplayer Flash games that support thousands of games played daily.Integrate games with web servers, databases and proprietary game servers.Administer Linux web and databases servers supporting over 700,000 registered users.Create marketing applications to give non-technical editors the ability to change web site content.Participate as a key member of a team that coordinates project development and assesses company needs.

Design and build web applications using PERL, PHP, and MySQL.Develop processes for mass image collection and manipulation.Act as departmental UNIX system administrator.

Develop Internet and Intranet based applications. Design and build websites for web applications. Offer customer support for web applications.

Manage game development teams of programmers and artists.Develop new Flash games and gaming platform.Collaborate with database administrators and engineers to combine technologies.Create animations and audio for online advertising similar to television commercials.

Create artwork and design layout for brochures, advertisements, logos and web site.Design trade-show exhibits and artwork for exhibits.Collaborate with marketing representatives, printers and service bureaus to produce brochures, advertisements and logos.

Bachelor Of Science, Industrial Design

Education record

Various computer science courses