• Advertising• Brand Development• Brand / Product Launch • Business Strategy• Communications Strategy• Content Marketing • Crisis Communications & Planning• CRM• Data Analysis• Digital Marketing• Event Planning• Focus Groups• Forecasting • Ghostwriting for executive thought-leadership pieces, whitepapers, media kits• Marketing – research through implementation• Marketing Audit/Assessment for Executive Leadership/BOD• Marketing Automation• Market Research• Media Outreach• Message Development• New Product/Service Ideation• Patient Experience/Engagement• Population Health Communication Strategy• Product Marketing• Public Relations• Search Engine Optimization (SEO)• Social Media Strategy• Speakers Bureau Development• Stakeholder Analysis• Strategic Plan Development• Trade Show Strategy• On-site Workshops • Virtual CMO

Led all aspects of marketing and public relations for health system - including market research, brand development, advertising, events, and internal communications. Led (zero-budget increase) system brand relaunch yielding: • 10 point increase in brand awareness.• 15 point increase in brand image.• 14 point increase in brand preference.• 20 point increase in net promoter score.Served on 3-person team that led development of 2018-2023 health system strategic plan.• Received Union Health Standards of Excellence Leadership Award.

Led client services for employee benefits consulting and administration firm.

Developed launch plan for WL Benefits Group, Inc.

Led product marketing for acute patient experience portfolio – inpatient (including HCAHPS), outpatient, ambulatory surgery, emergency department, and specialty areas – and continued support of clinical product portfolio through mid-2011.• Launched innovative improvement portal to US hospitals and medical practices• Launched new-to-market patient satisfaction measurement solution for hospitalist-specific care

Responsible for integration and growth of recently-acquired clinical, financial, and operational solutions for hospital setting.• Received Press Ganey Winner’s Circle Award.• Developed and deployed national clinical and operational improvement seminars for hospital leaders.• Led national launch of Press Ganey's Value-based Purchasing Calculator.

Managed brand and product development for acute care patient satisfaction portfolio and safety culture product. • Received Press Ganey Innovation Hero Award• Launched innovative patient satisfaction solutions for transplant patients

Managed business analysis, business planning, profit and loss management, retail sales support, brand communication, marketing plan execution, and development and delivery of innovation pipeline for $100 million product portfolio.

Responsible for business analysis, business planning, demand forecasting, medical and retail sales force communication and support, P&L and budget management, brand communication and marketing plan execution for $1+ billion brand.

Managed all aspects of recently-acquired pediatric pharmaceutical - including annual business planning, P&L and budget management, volume forecasting, marketing plan execution, development of and training for new promotional materials, and sales force communication and support.