Enterprise Marketing Director Asia Pacific
Sydney Area, Australia
Invacare, headquartered in Elyria, Ohio, is the global leader in the manufacture and distribution of innovative home and long-term care medical products that promote recovery and active lifestyles. Invacare’s Managing Director personally brought me on-board with the full backing of the Asia Pacific Leadership team at a time in their business were facing problems ranging from having expensive and out-dated products, inability to grow their sales team and new distributorships.After recognizing my track record in growing and performance managing industry best teams, enhancing products suites, promoting brands, strategizing growth and establishing high performance sales cultures. Because of this they gave me the mandate to simply grow market share and to capture a further thirty percent in revenue. The leadership team were especially looking for a Sales and Marketing Leader who could help him attract higher margin, high volume customers and someone who could also reduce their loss of customers.Giving credit to a very passionate and geographically dispersed team, three growthhighlights that stand out were:We expanded distribution across Australia and New Zealand bringing on-board 350 new distributors and generated sales of $40 million.We re-established the business as the most recognized brand in the rehabilitation industry,and we slashed staff attrition by ninety percent.Looking back on Invacare, I am very honoured to have evolved a business now clearly recognized as the industry leader; the sales division now possesses an arsenal of marketing and business development strategies and a library of customer nurturing know-how making it easier, faster and more enjoyable for the clients to keep coming back for business.The culture is now centered on profit, innovation, accountability and most importantly the customer.