Danielle Johnsen Karr Email & Phone Number

New York, NY, US

New York, NY, US

Lead social strategy across TJX portfolio

Provides strategic and creative solutions for clients to amplify their social and content marketing efforts to better foster advocacy and drive business results.Recent projects:- Developed social & content strategy playbook for a premiere beauty brand - Leading Integrated Marketing efforts across social and influencer - Developing multi-years long.

New York, NY, US

Member of Chief, a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

New York, New York, US

• Recruited to launch and lead Team Whistle’s in-house social agency and content studio, MAGNET. I used my years of experience in developing nimble strategies and engaging content to successfully launch and.
• Drove record client acquisition, growth (115% over target) and renewal rates (90%) in the first six months of operations
• Led a cross-functional team of creative, strategists, insights, and client services to deliver innovative work at the speed of culture for our brand partners
• Secured creator and production partnerships with YouTube, Snap, and TikTok
• Collaborated with media agencies to develop results-driven branded content across 20 original series, maximizing brand exposure and engagement with Gen Z audiences.
• Represented the organization at panels at CES, Social Media Week, and other eventsClient partners: MLB, Wawa, Premiere League, Microsoft, Netflix, YouTube, Bumble, Sony, Bankrate, eBay, Riot Games, Amazon

New York, NY, US

• Oversaw and mentored social strategy, community, and content teams responsible for building effective strategies, engaged communities, and platform-first content. Highlights:
• Oversaw all social and digital operations for Mastercard, including strategy, content, community, media planning, and analysis. Campaigns consistently exceeded industry benchmarks and drove key B2B partnerships.
• Developed Mastercard's global social and creative excellence playbook, and educated global teams on implementation to drive cohesion and best practices.
• Led social strategy for Effie, Andy, Webby, and Cannes Lions awarded “True Name” campaign that generated over 1 Billion engagements, drove brand affinity, and secured four new bank partnerships.
• Managed platform relationships with Meta, TikTok, Google, and Snap. Led agency education initiatives and secured first-to-market opportunities across platforms.
• Launched McCann’s first social pod, an innovation incubator that brought together social and creative teams to produce agile content, unlocking $2 million in incremental funds.

New York, NY, US

• Spearheaded the development of the agency's social practice and capabilities within the NY office, enabling an informed approach to social and fueling rabid growth.Highlights:
• Developed strategy behind Busch Beer’s social launch, resulting in content that garnered over 1 Billion views and surpassed ABinBev YouTube and Facebook portfolio benchmarks.
• Led social and content strategy for new business projects, implementing an integrated process that won six out of seven pitches, expanded scopes of work, and increased headcount by 20%.
• Managed integrated media and measurement plans, collaborated with paid and data strategy teams to establish KPIs. Continuously optimized campaigns to maximize results.
• Productized the real-time creative brief process, rolled out to Busch, DraftKings and Differin clients, driving new revenue streams and enabling the agency to help clients leverage crucial cultural moments for their.

New York, NY, US

• Managed the Social Marketing Department within 360i, supervising Community, Social Marketing and Content Managers. Directed and mentored a team of 28 social content managers and strategists responsible for over 225.
• Launched the Entertainment social marketing practice, creating and productizing specific social and content offerings that drove buzz and ratings for existing and launching programs.
• Launched the 360i's Platform Council - consisting of social marketing, paid media, analytics, SEO experts. Council fostered relationships with key platforms and emerging networks to drive first-to-market opportunities..
• Educated clients on all social/mobile platform and industry updates to drive integrated campaign planning and enhance creative to ensure higher engagement and brand awareness.
• Collaborated with creative teams during briefing and planning to ensure that creative strategy exceeds brand objectives and goals. Worked with teams to develop first-to-market activations and buzz-worthy campaigns.
• Partnered with media teams (internal and partner agencies) to create launch strategies, as well as enhance targeting and audience segmentation across various platforms.Clients: NBCUniversal, A+E Networks, HBO, Subway.

New York, NY, US

• Managed a team of eleven social marketing mangers and content specialists responsible for the content creation and management of 110+ communities speaking to 115 million consumers daily for clients NBCUniversal (Bravo.
• Led the social media strategy for NBCUniveral clients, driving web traffic 30% and social growth and engagement by over 50% in 2014. Managed the most successful social premieres to date for three freshman programs.
• Agency partner for Twitter and Vine. Managed all alpha / beta opportunities for 360i clients, as well as internal education and process tools like #FlightSchool.
• Led social efforts for Subway's #SXSW14 campaign, including securing partnerships with Tumblr and Universal Pictures film, Neighbors.
• Managed the Los Angeles war room for Toyota's #NoRoomForBoring Super Bowl campaign, coordinating between clients, Disney executives and Muppets talent. Point of contact for all content posted and supported with paid.

New York, NY, US

• Led content, community and social strategy for USA Network, HBO Network, Subway and Toyota.
• Supervised a team of eigh that launched and managed 70+ social presences across Facebook, Twitter, YouTube, Instagram, Tumblr and Pinterest to connect USA Network's audience within the digital and social space.
• Increased engagement across USA Network social networks by over 100% within a year of taking over management. Increased traffic to website by 65% within the same time frame.
• Live tweeted tent-pole events Psych Slumber Party, Upfronts, SXSW premieres, Comic-Con panels & original airing of USA series. Managed on-site events for Comic-Con, SXSW and Upfronts.
• Led award-winning social campaigns like HashtagKiller, Psych Slumber Party and Suits Recruits.
• Won CableFaxie for Social Media Programming (Psych Slumber Party).

New York, NY, US

• Created content and developed community and social strategy for USA Network, including all original programming, public affairs and brand marketing campaigns.
• Managed content creation and moderation for over 70 communities across Facebook, Twitter, YouTube, Instagram, Tumblr and Pinterest to connect the network's audience within the digital and social space.

Pitched, researched, wrote and edited freelance entertainment and lifestyle pieces, including film reviews, celebrity profiles, weekly TV recaps and festival previews. Published on: The Playlist, IndieWIRE, Splitsider, FlavorPill, TV Equals, Gawker, SheKnows, and Death + Taxes.

• Led social, digital and content strategy planning for various startups, media organizations and lifestyle networks.
• Created outreach, content creation and syndication programs for media orgs and limited series programming. Clients: TLC, PureWow, Finbox, OCC, Source Interlink, The Enthusiast Network

• Developed strategic direction for Columbia House email and site campaigns in accordance to analysis and projection reports.