Dillon Maher Email & Phone Number

Bloomington, Illinois, United States

Normal, Il, Us

- Teach college-level course with 20-25 students each semester- General education public speaking course- 200-level course on Public Relations Writing and Production, including updating curriculum, writing lesson plans, and developing assignments

Normal, Il, Us

- Manage the strategy, timeline, and budget for all marketing and communication efforts for undergraduate admissions and recruitment at Illinois State University- Oversee a team of communicators to develop content to support events, recruitment, scholarships, and yield efforts- Develop strategy and messaging for email, text messages, social platforms, print publications, and commercials- Serve on team of admins and leads for Technolutions Slate CRM

Normal, Il, Us

- Manage the strategy, timeline, and budget for all marketing and communication efforts for undergraduate admissions and recruitment at Illinois State University- Oversee a team of communicators to develop content to support events, recruitment, scholarships, and yield efforts- Develop strategy and draft messaging for email, text messages, social platforms, print publications, and commercials- Manage, mentor, and train a team of interns to create social media content- Serve the Illinois State University campus community on teams such as the Emergency Operation Center SMART Team, Student Conduct and Conflict Resolution's University Hearing Panel, the Campus Social Media Committee, and Admissions Communication Committee

Normal, Il, Us

- Slate Captain for the implementation of and transition to a new CRM- Manage digital media timeline, budget, schedule, messaging, engagement, and intern team- Established use of Google Ad and Facebook remarketed and geofenced ads as recruitment tools- Use CRM to segment audiences to ensure messages are relevant and highly impactful- Draft messaging for email, text messages, and social platforms including Twitter, Instagram, and Facebook- Manage, mentor, and train a team of interns to create social media content- Develop communication plan for out-of-state students, contributing to a 30% in admits in targeted areas- Train campus groups on digital marketing, including Student Affairs Marketing Council, #RedbirdProud Social Media workshops, American Women in Communication, and academic courses

Normal, Il, Us

- Lead a team of ten interns to create social media content to attract prospective students- Project manage and direct intern-created campaigns and initiatives- Pioneered new tactics such as Snapchat and BuzzFeed to appeal to target demographic- Create content for Twitter, Instagram, Instagram Stories, Facebook, Facebook Live, Spotify, and Tumblr- Manage remarketed, geofenced, and targeted Facebook ads

Normal, Il, Us

Introduction to Public Relations was the class that first sparked my passion for public relations. This, combined with my passion for peer-to-peer mentorship, led me to devote my time to this class of over 100 students. As the undergraduate teaching assistant, I:- Lectured on entertainment, tourism, and sports PR- Presented weekly about values and ethics, as well as mentoring students to do the same- Prepared PowerPoint presentations- Coordinated with guest speakers- Assisted in the formation and grading of assignments

Normal, Il, Us

- Promoted services offered by Health Services through outreach events- Executed content for and managed office Facebook and Twitter pages- Designed promotional materials using Adobe Illustrator, Photoshop and InDesign- Developed press kits and social media kits to promote flu vaccination campaign

Normal, Il, Us

- Led team of writers on the publication of chapter newsletter and blog- Edited all chapter publications according to Associated Press and PRSSA styles- Recruited and inspired writers from the chapter to improve their writing and portfolios

Normal, Il, Us

- Designed, planned, executed and evaluated a social media campaign to attract prospective students- Created content for social media using photo editing software such as Canva and Photoshop- Wrote blog posts about my experiences in college to appeal to perspective students- Worked on a team of interns to plan and execute events and campaigns for the Office of Admissions

Normal, Il, Us

- Led and motivated team of writers in relations committee to write articles for monthly newsletter- Edited articles written by team members according to Associated Press and PRSSA styles- Compiled articles into and format Adobe InDesign document to publish newsletter to members

Normal, Il, Us

- Partnered with the LinC instructor in creating an engaging and helpful curriculum - Promoted use of the university's various resources to ensure students' success- Facilitated a diversity awareness initiative to promote dialog and understanding - Planned and executed classroom activities to acclimate students to college life- Fulfilled various administrative responsibilities, including attendance and grading

Certificate, Business Analytics

Master'S Degree, Quality Management And Analytics, Project Management

Bachelor'S Degree, Public Relations, Cepr Accredited Program

Intercultural Marketing And Communication