Drew M.

Drew M. Email and Phone Number

eCommerce & Digital Marketing Growth Leader | Analytics & CRO Expert | 30-Day Challenge Enthusiast @ Gerresheimer
Drew M.'s Location
Charlotte, North Carolina, United States, United States
Drew M.'s Contact Details
About Drew M.

Strategic eCommerce & digital acquisition leader with a track record of doubling gross sales and enhancing customer experiences for leading consumer brands. Skilled in cross-functional collaboration and team leadership, driving revenue growth through rigorous CRO programs, digital product development, and website optimization. Proficient in managing multi-million dollar budgets, negotiating partnerships, and executing promotional strategies across DTC and marketplace accounts. Expertise in Shopify, Google Analytics, SEO, CRM, and digital analytics tools, facilitating data-driven decision-making and continuous improvement in eCommerce strategy and performance.

Drew M.'s Current Company Details
Gerresheimer

Gerresheimer

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eCommerce & Digital Marketing Growth Leader | Analytics & CRO Expert | 30-Day Challenge Enthusiast
Drew M. Work Experience Details
  • Gerresheimer
    Director Na Region Digital Marketing And Distribution
    Gerresheimer Jul 2024 - Present
    Düsseldorf, De
  • Centor Rx
    Director Na Region, Digital Marketing & Distribution
    Centor Rx Jul 2024 - Present
    Perrysburg, Ohio, Us
  • Greenfirstpackaging
    Director Na Region, Digital Marketing & Distribution
    Greenfirstpackaging Jul 2024 - Present
  • Tti Floor Care North America
    Director Of Ecommerce
    Tti Floor Care North America Jan 2021 - Jun 2023
    Charlotte, Nc, Us
    - eCommerce strategy and web development leader for Hoover, Oreck, and DirtDevil.com- Account owner for TTI's relationships with Wayfair, Chewy, Overstock, eBay, and other pure-play marketplaces- Delivered a 185% increase in gross margin across all accounts, and grew Hoover.com 6X over 3 years. In 2022 led all key accounts at TTI in year-over-year top line growth.
  • Tti Floor Care North America
    Sr. Ecommerce Manager
    Tti Floor Care North America Jul 2020 - Jan 2021
    Charlotte, Nc, Us
    - DTC eCommerce strategy leader for Hoover, Oreck, and DirtDevil.com- Responsible for the promotional planning, merchandising, and leading content generation and advertising strategy for all three sites- Delivered TTI's most successful Black Friday ever for DTC, leading the organization in YoY growth- Key business stakeholder on the migration of all three DTC sites from Salesforce to Shopify, completing the migration in just 4 months and saving the organization over $1M in annual fees.
  • Momentive
    Digital Marketing Manager
    Momentive Jun 2018 - Jul 2020
    Schenectady, New York, Us
    - Guided Momentive’s 11 unique business segments on how best to evolve their digital lead generation and nurturing campaigns worldwide, as well as managed the execution of those strategies.- Hands-on owner of the organization's Hubspot and Pardot instances, developing landing pages, email marketing, and lead nurture flows for each business segment.- Created and maintained the organization's first machine learning driven lead-scoring and grading model, increasing sales qualified leads by 32%
  • Blueport Commerce
    Sr. Ecommerce Manager & Analytics Lead
    Blueport Commerce Aug 2016 - Apr 2018
    Boston, Ma, Us
    - Responsible for guiding The Brick & Leon’s, Canada’s largest furniture retailers, on how to maximize their omnichannel web presence and digital marketing via the Blueport platform. - Managed and led a team of business analysts, web developers, and UX experts to surface potential opportunities for client advancement while also driving forward client driven priorities and initiatives. - Built and maintained a series of fully automated weekly client reports and mentored business analysts on data science and presentation. Provided company-wide leadership on topics such as attribution, A/B testing, and KPI identification.
  • Blueport Commerce
    Marketing Manager
    Blueport Commerce Aug 2014 - Aug 2016
    Boston, Ma, Us
    - Responsible for the management and execution of Furniture.com’s digital media budget across paid search, display, shopping, and social media channels. - Shared domain expertise in digital marketing best practices to platform clients and their agencies, often performing account audits on behalf of clients to help optimize their paid media opportunities.
  • Deluxe Corporation
    Paid Search Marketing Specialist
    Deluxe Corporation Oct 2013 - Aug 2014
    Minneapolis, Minnesota, Us
    - Assisted in maintaining and tracking a multi-million dollar paid media strategy across multiple ad platforms and 11 unique direct to consumer brands and sites- Optimized account revenue and efficiency through advanced search query analysis, keyword research and development, A/B testing, and new ad copy creation- Developed a product datafeed targeting strategy which helped optimize control over the organization’s display and CSE advertising campaigns
  • Drucker Diagnostics
    Marketing Specialist
    Drucker Diagnostics Aug 2011 - Oct 2013
    Port Matilda, Pennsylvania, Us
    - Responsible for the development and execution of online strategies, including search engine optimization, pay per click advertising, corporate website management, social media updates, and distributor network content- Created and updated client and user group communications, presentations, brochures, user guides, white papers, press releases, signage, ads, surveys and other sales tools with input from internal and external resources- Initiated consumer engagement through the utilization of distribution incentive programs, direct mail advertising, and ongoing email campaigns- Administrator and Developer of the organization’s Salesforce instance- Performed market segmentation studies, industry need surveys, and competitive SWOT analyses for the suggestion of new product targeting strategies to senior management. - Tasked with the creation and organization of content for multiple government bids and tenders.

Drew M. Skills

Digital Marketing Social Media Marketing Email Marketing Social Media Advertising Google Analytics Google Adwords Leadership Microsoft Office Project Management Marketing Sem Strategic Planning Ppc Seo Adobe Creative Suite Online Advertising Salesforce.com Search Engine Optimization Salesforce.com Administration Direct Mail Campaigns Web Content Management Online Marketing Marketing Strategy Html Javascript Sql Python Data Science Adobe Analytics

Drew M. Education Details

  • Coastal Carolina University
    Coastal Carolina University
    Business Administration; Marketing

Frequently Asked Questions about Drew M.

What company does Drew M. work for?

Drew M. works for Gerresheimer

What is Drew M.'s role at the current company?

Drew M.'s current role is eCommerce & Digital Marketing Growth Leader | Analytics & CRO Expert | 30-Day Challenge Enthusiast.

What is Drew M.'s email address?

Drew M.'s email address is dr****@****are.com

What is Drew M.'s direct phone number?

Drew M.'s direct phone number is +161727*****

What schools did Drew M. attend?

Drew M. attended Coastal Carolina University.

What skills is Drew M. known for?

Drew M. has skills like Digital Marketing, Social Media Marketing, Email Marketing, Social Media, Advertising, Google Analytics, Google Adwords, Leadership, Microsoft Office, Project Management, Marketing, Sem.

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