Drew M. Email & Phone Number

Düsseldorf, De

Perrysburg, Ohio, Us

Charlotte, Nc, Us

- eCommerce strategy and web development leader for Hoover, Oreck, and DirtDevil.com- Account owner for TTI's relationships with Wayfair, Chewy, Overstock, eBay, and other pure-play marketplaces- Delivered a 185% increase in gross margin across all accounts, and grew Hoover.com 6X over 3 years. In 2022 led all key accounts at TTI in year-over-year top line growth.

Charlotte, Nc, Us

- DTC eCommerce strategy leader for Hoover, Oreck, and DirtDevil.com- Responsible for the promotional planning, merchandising, and leading content generation and advertising strategy for all three sites- Delivered TTI's most successful Black Friday ever for DTC, leading the organization in YoY growth- Key business stakeholder on the migration of all three DTC sites from Salesforce to Shopify, completing the migration in just 4 months and saving the organization over $1M in annual fees.

Schenectady, New York, Us

- Guided Momentive’s 11 unique business segments on how best to evolve their digital lead generation and nurturing campaigns worldwide, as well as managed the execution of those strategies.- Hands-on owner of the organization's Hubspot and Pardot instances, developing landing pages, email marketing, and lead nurture flows for each business segment.- Created and maintained the organization's first machine learning driven lead-scoring and grading model, increasing sales qualified leads by 32%

Boston, Ma, Us

- Responsible for guiding The Brick & Leon’s, Canada’s largest furniture retailers, on how to maximize their omnichannel web presence and digital marketing via the Blueport platform. - Managed and led a team of business analysts, web developers, and UX experts to surface potential opportunities for client advancement while also driving forward client driven priorities and initiatives. - Built and maintained a series of fully automated weekly client reports and mentored business analysts on data science and presentation. Provided company-wide leadership on topics such as attribution, A/B testing, and KPI identification.

Boston, Ma, Us

- Responsible for the management and execution of Furniture.com’s digital media budget across paid search, display, shopping, and social media channels. - Shared domain expertise in digital marketing best practices to platform clients and their agencies, often performing account audits on behalf of clients to help optimize their paid media opportunities.

Minneapolis, Minnesota, Us

- Assisted in maintaining and tracking a multi-million dollar paid media strategy across multiple ad platforms and 11 unique direct to consumer brands and sites- Optimized account revenue and efficiency through advanced search query analysis, keyword research and development, A/B testing, and new ad copy creation- Developed a product datafeed targeting strategy which helped optimize control over the organization’s display and CSE advertising campaigns

Port Matilda, Pennsylvania, Us

- Responsible for the development and execution of online strategies, including search engine optimization, pay per click advertising, corporate website management, social media updates, and distributor network content- Created and updated client and user group communications, presentations, brochures, user guides, white papers, press releases, signage, ads, surveys and other sales tools with input from internal and external resources- Initiated consumer engagement through the utilization of distribution incentive programs, direct mail advertising, and ongoing email campaigns- Administrator and Developer of the organization’s Salesforce instance- Performed market segmentation studies, industry need surveys, and competitive SWOT analyses for the suggestion of new product targeting strategies to senior management. - Tasked with the creation and organization of content for multiple government bids and tenders.