Senior Vice President of South America Operations

Planned, organized, developed and controlled all aspects of marketing and customer experience including, strategy development, market research and analysis, product development, advertising and promotions, public relations, customer technology and customer service operations for FedEx Latin America & Caribbean.I had the responsibility for the development of strategies, policies, objectives, and programs for all marketing activities in the region.-- Directed customer research and market analysis to determine patterns and trends leading to the development of a comprehensive portfolio of products and services.-- Developed and launched new products and services along with other strategic plans and programs to generate incremental revenue.-- Approved all pricing and revenue management actions.-- Represented the FedEx brand, ensuring compliance with all corporate standards and initiatives.-- Managed and directed multi-million dollar advertising and promotion efforts.-- Planned, directed and coordinated all internal and external communications. -- Directed customer service planning supporting large call centers in four countries.-- Directed customer technology including the development, management and maintenance of all customer-facing technology, hardware, software and internet-based technology.I had responsibility for 5 multilingual call centers in 4 countries supporting the Latin America and Caribbean division.References: http://about.van.fedex.com/newsroom/latin-america-english/

Lead the integration of Multipack Corporation, a package delivery and logistics provider, into FedEx Express, while based in Mexico City, Mexico. Notable responsibilities included: -- Defining, developing and implementing the overall strategic framework for FedEx Mexico -- Ensuring business integrity, employee morale, and customer loyalty through the transition -- Identifying and implementing cost reduction opportunities to achieve project synergies -- Eliminating redundant infrastructure -- Implementing a common technological infrastructure to allow operational integration -- Reorganizing and repositioning logistics business segment within the marketplace -- Implementing internal communications approach to facilitate employee assimilation.Reference: http://about.van.fedex.com/newsroom/global-english/fedex-express-completes-acquisition-of-multipack/

Lead the Analytical Support Department, an internal business analytics, consulting, and project management group within FedEx Express, Latin America & Caribbean Division (LA/C). As part of this department, I lead a team of five managers and 30 high caliber engineering, marketing, financial and information technology analysts spread across four countries. The team facilitated strategic planning, performed the justification of the division’s prioritized initiatives (e.g. mergers and acquisitions, new product development, new market entry, aircraft introduction, etc), and lead the overall planning and implementation of the approved projects.References: http://about.van.fedex.com/newsroom/global-english/fedex-express-completes-acquisition-of-multipack/http://about.van.fedex.com/newsroom/latin-america-english/fedex-express-to-integrate-caribbean-transportation-services-inc-for-enhanced-offering-to-puerto-rico-caribbean-market/http://news.van.fedex.com/fedex-strengthens-position-brazil-acquisition-rapidão-cometa-0